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• Located in Leiden, Netherlands
• 37 million specimens in our collection
• 340.000 visitors last year
• 60.000 school visits last year
• 5000 m2 exhibitions
• 130 scientists (300 guest scientists)
• 600 employees total
• 2018 (end) opening new museum
Naturalis Biodivercity center
Strategy
Ambition In 2018 Naturalis will be Fun – Innovative - Families
Every contact with Naturalis strengthens my enthousiasm - Knowledge -Weatlh of natureKey promise
Naturalis combines best of a museum, a science centre and an experience.
1. LiveScience
2. The encounter
3. I want you!
4. Mamoth and Ice age
5. Man
6. What a power! + earthquake experience
7. Beginnings of life
8. Because i loved (death)
9. I love Dino’s + REXperience
10. Temproary exhibitions
9 Zalen & 2 experiences
1. LiveScience 5
2. The encounter 1
3. I want you! 6
4. Mamoth and Ice age 3
5. Man
6. What a power! + earthquake experience 4
7. Beginnings of life
8. Because i loved (death)
9. I love Dino’s + REXperience 2
10. Temproary exhibitions
9 Zalen & 2 experiences
Different ‘roles’ of collection
1. The power of the real object (Trix)2. Technical collection display (Mamoth) for engaging content
exploration3. Collection shown in context 4. Collection as illustrative tool (i want you; illustrating content
(processes/behavior)5. Collection as decor (livescience)6. Collection “in action” (liveScience)
- taxidermy session- cleaning fossils (dinolab)- photography/ digitazation of collections- Scientific illustrations- determination of found objects