BENEFITS OF VIDEO PRESS

RELEASE

WHAT IS A VIDEO PRESS RELEASE?• It’s a recorded video version of the same information but with sound and

imagery bringing it to life. Media Distribution Companies have found that over half of viewers take further action after exposure to an online news video. That’s quite an impact, and it’s one that many types of businesses increasingly are taking advantage of.

WHY YOU SHOULD CREATE A VIDEO PRESS RELEASE?

• Video is the best form of the digital medium. Because they are the medium for infotainment, people can get informed about your press and also get entertained and hence glued to your content. But yes, the video should not be something absolutely abstract but should have similarities to the topics of concern. 

• While video press releases are indeed incomparable, producing one is also easier than thought. To create a professional video, all you want are skilled freelancers to take care of video filming and video editing.

HOW TO MAKE A VIDEO PRESS RELEASE?STEP 1- FORMULATING THE IDEA• To create your own video for press release you should focus on what is your

message ? And how do you want to convey it ?• While reading a book, people prefer books with diagrammatic explanations

because pictures can convey messages better than words, so moving pictures…. Yes, it’s definitely going to wash the generic or monotone of the Top Press Release Distribution. It enables your information to be more prominent and hence guaranteeing you a higher level of success. And unlike texts, you can choose different filters, visuals, background scores, themes, message, colors and you can even add different brandings in it.

HOW TO PLAN A VIDEO PRESS RELEASE?

• 1. Formulate a catchy title..• 2. Write a spellbinding script. • 3. Cover all the questions -who, what, where, when, why, and how. • 4. Include a call-to-action (cta). • 5. Create a storyboard

STEP 2- PRODUCING THE VIDEO• High-quality video is a standard at the present time. It is easily

accomplishable through hiring professional videographers with the precise equipment, or you can even rent out the equipment for yourself.

• Professional video production is within your reach, no matter what the budget is. Simply amass props, visit your locations, set up perfect lighting, build the scene, then film a few of takes for each of the scenes in your storyboard.

STEP 3- SECURING THE VISIONYour visualization is secured when you take advantage of video editing. Again, you can hire the professional video editing team to finish your videos. Or, you can polish up on your own DIY (do it yourself) video editing skills. Editing a video press release should include the following:

1. Compiling scenes.2. Add music..3. Add transitions..4. Refine shots..

HOW LONG SHOULD MY VIDEO BE? • No longer than four-five minutes is a good rule of thumb. The longer the

video, the fewer people will be interested in it. However, too short of a video may not comprehend enough information about your Online Content Distribution to be valuable. So mention all necessary information first then you can add the messages which hold lesser value.

WHERE SHOULD I UPLOAD MY VIDEO?•  Self-hosting your videos can be a bad option for several reasons. Instead,

upload your press release video to the common video platform YouTube. Your Video Press Release on YouTube is likely to get the most views and exchanges. If you are looking for more of a niche atmosphere, Media Distribution Companies like Facebook, Twitter also acts as good handles.

PITCHING TO CORRESPONDENTS• Sending or sharing your video to Best Free Press Release Site to potential

investors, reporters, or marketers will skyrocket your positive upgrade results. When pitching, keep the text short (maybe just one line or two line summary) and the video interesting. Confirm the basic, key points from your video and ask the correspondents for the response on what they watched.

• Ask them for help that if they are interested in your company, or at least in promoting your brand on social media, instead of expecting them to be. Beware before you chose the suitable mail subjects as correspondents won’t take a second look at emails with unpromising subjects or self-aggrandizing content.

PROMOTING TO VIEWERS

In the present time, Content Distribution Channels are the best route to share your video on. Ask viewers to watch, share, and give a reaction to what they saw. Read viewer feedback in the comment section to get a conclusion about how your target audience feels regarding your new launch or release. A video explainer video will aid you better gauge your audience, their interests, and the market.

CONTACT US

• Website - https://www.pressreleasepower.com• Skype - shalabh.mishra• Telegram - shalabhmishra• Whatsapp - +919212306116• Email - contact@pressreleasepower.com