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2012 promises to be an epic political year. The White House, the Senate and the House of Representatives are up for grabs, along with thousands of other offices in state and local governments across the country, even as voters weigh in on scores of ballot initiatives and other measures. Meanwhile, advocacy organizations across the country will continue to push policy changes at the federal, state and local levels.
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Winning in 2012:How Advocacy and Electoral Campaigns
Can Use the Internet Effectively
Colin DelanyEditor, Epolitics.com
@epolitics
Epolitics.com• How-to site for online politics• Founded in 2006• Winner, “Best Blog – National Politics”
at the 2007 Politics Online Conference• Features 3 downloadable e-books• New e-book focuses on 2012
Colin:• Former Texas legislative staffer• 15 years in digital politics & advocacy• Currently: Director of Outreach &
Online Comms at NWLC
On Amazon store for Kindle or PDF at Epolitics.com
John Brougher
Political Account Executive
Salsa Labs:• Integrated online organizing and
fundraising platform• 2,000 organizations• 50K Salsa users • 75 million members• $25 million raised
Salsa Platform Capabilities
Supporter
DatabaseCRM
Fundraising & eCommerce
Website Forms
Events
ReportingAdvocacy
3rd Party Plugins
Social Media
Broad Trends for 2012
• Mobile
• Visual
• Data
Mobile
• Tablets
• Grassroots/field
• Advertising
• Fundraising
Why Visual?
• Tablets, flatscreen monitors & broadband
• Power of infographics
Challenges in 2012
• Tool choice
• Tool integration
• Information overload
The Big Question to Ask about any Online Tool:
Does it help you win?
What Breaks Through?
• Visual
• Emotion
• Connection
Electoral vs. Advocacy
Key Tasks to Win an Election
• Recruiting
• Mobilization (incl. field & fundraising)
• Messaging (incl. influencer influencing)
Key Tools for 2012:
• Website• Email/CRM• Social media• Advertising• Video• Mobile• Data
Advocacy in an Election Year
Picking targets
• Corporate
• Congress
• Opinion leader
Riding the wave of electoral issues
• Contraceptive coverage
• Economic justice
• Immigration
THANK YOU FOR PLAYING!(NOW WE HAVE SOME NICE PARTING GIFTS)
Colin DelanyEditor, Epolitics.com
On The Twitter: @epolitics On Amazon store for Kindle or PDF at Epolitics.com
