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This week in Read of the Week a must-watch campaign from Save The Children that imagines what London would be like if plunged into a conflict similar to that in Syria Other topics include: • Getty Images making its pictures free to use • A study by social@Ogilvy revealing some unsettling facts
about Facebook’s organic reach • Twitter’s and Newsbrands’ symbiotic relationship • Apple’s launch into social media
UK’s digital market overview for the past month with
insights on multi-screen consumer behaviours Check out the #cool section, this week’s topics include: • #GoingComando campaign raising awareness to a male
cancer charity • Adidas new gaming platform • A website that allows you to GIF yourself
READY?! GO!
Read of the Week
• If London was Syria: Save The Children releases brilliant campaign that imagines what London would be like if plunged into a conflict similar to that in Syria
– A young girl’s life gets turned upside-down in a tragic second-a-day video
Insights, News and #FoodForThought
• The world’s largest photo service, Getty Images, just made its pictures free to use
• The days of organic reach from Facebook may be numbered, a study by social@Ogilvy reveals
In fact, they make a strong case on how the organic reach of the content brands publish on Facebook is destined to hit zero.
• 60% of Twitter users engage with newsbrands on the social network that they wouldn’t read in print, Newsworks study says – here’s the full presentation deck
• Apple’s launch into social media rumoured with Tumblr campaign
• Facebook redesigns News Feed with multiple feeds and mobile-inspired interface
• World Cup: Mourinho signs for Yahoo as Global Football Ambassador for 2014
• Apple to sell full-screen mobile video ads to boost its iAds exchange
• In the US, during January this year, time spent with mobile apps exceeded desktop web access
• Twitter’s annual report reveals its average ad rates have dropped 67% y/y, though with ad revenue increases of 121% 2013 vs 2012
Learning Materials • UK Digital market overview February 2014, highlights include:
• Multi-platform data revealing an interesting aspect of consumer behaviour in terms of shifting preferences or convenience
• Travel site categories growing strongly, which reflects the increasing use of portable devices in online activity
• Beyond Search: retargeting strategies you should know about
Cool • #GoingCommando never felt so liberating with charity campaign
• Adidas launches gaming platform powered by social media starring Lionel Messi
• Man Utd use Google+ Hangouts to stream fans’ faces at matches
• GIF yourself with this brilliant app/website
• Conduct a study on yourself and the things you care about with this new app: Reporter
• 9 glorious infographics through History
Thank you for reading! WGOID brought to you by Nuno Martins, Feel free to drop me a line at:
I look forward to hearing your thoughts and opinions!