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This week in Read of The Week a really good read on how programmatic is and has been evolving overtime, with the potential of becoming bigger than paid search Other topics include:
• Ways in which people can use iBeacons at home
• Twitter new set of tests letting you add 4 photos to tweets and shows how many people saw your last tweet
• Apple considering launching a rival to Spotify
• Facebook buying Oculus, the virtual reality startup
A few infographics to guide you through marketing plans for 2014 Check out the #cool section, this week’s topics include:
• Facebook’s privacy dinosaur wants to make sure you’re not sharing too much
• Pepsi Max new digital outdoor campaign
• Starbucks developing digital delivery service
ENJOY!
READY?! GO!
Read of the Week • State of Advertising: from programmatic scale to programmatic sophistication
– Programmatic has been growing at a fantastic rate, but 3 critical dimensions (formats, screens and business models) may potentially make it become bigger than paid search
Insights, News and #FoodForThought • iBeacons aren’t just for retail: Placed lets you use them as iPhone quick launchers at home – a
powerful example of how we might eventually use beacons in-home to automate a lot of tasks based on proximity
• The future of TV is coming into focus, and looks pretty great
• Twitter lets you add 4 photos to tweets, tag anyone in them – a natural follow up to their announcement a couple of weeks ago as to photo URLs being the highest source of engagement
• Report: Android dominates global mobile web browsing, but iOS owns key Western countries
• Buy online, pick up in store: the new way to shop as retailers cut cost with omnichannel efforts
• Apple considers launching Spotify rival, Android app as downloads decline
• Facebook buys Oculus Vr, a startup that makes virtual reality headsets, in a $2 billion deal
• Facebook expands lookalike audiences to let advertisers target people who use their sites, app or Pages
• Paypal’s fascination with restaurant smartphone payments travels to the UK
• How many people saw your last tweet? A new Twitter experiment is answering that question for some users
Learning Materials • 10 interesting infographics to guide your marketing plan for 2014: from marketing stats, to an
email cheatsheet, passing by blogging statistics and social media design blueprints, this is a really useful list
• A look at some of UK’s top online brands and what they’re doing about shopping cart abandonment – you might be surprised to find the results
• And here are some tips from the same author on how to successfully engage customers when remarketing: abstract or full white paper
• The chaps at eConsultancy have compiled a useful list of 4 things to avoid when creating a tablet experience for customers
Cool • Facebook’s privacy dinosaur wants to make sure you’re not oversharing
• Londoners left stunned as aliens and giant robots descend on city in Pepsi Max campaign
• SMS Starbucks: coffee chain developing digital delivery service
• Shazam boots its dance music credentials, inking deal to access Juno’s arsenal of electronic music, including vinyl
• Here are 3 strategies to help you find the lowest airfare
• 26 creative ways brands use Facebook status updates
Thank you for reading! WGOID brought to you by Nuno Martins, Feel free to drop me a line at:
I look forward to hearing your thoughts and opinions!