Social Media: What it is?

Why it is? & How it is?

Binayashekhar

Program Coordinator, Equal Access Nepal

An Introduction

Social Media: The term Social Media refers to the use

of web-based and mobile technologies to turn

communication into an interactive dialogue -http://en.wikipedia.org/wiki/Social_media

New Media: A generic term for the many different

forms of electronic communication that are made

possible through the use of computer technology.

Fundamentals:

Many people as communicators,

Two-way communication

Sharing and peer recommendation

Traditional Media VS. Social Media

Characteristic of New/Social

Media On-demand access to content : any

time, anywhere, on any digital device,

Interactive user feedback,

Creative participation,

Community formation around the media content

No Gate keeping,

Inexpensive,

User Generated Content,

Real time content production,

Democratization: content

creation, publishing, distribution and consumption of

media content

'Old' vs 'New/Social media'Traditional Media New/Social Media

Reach Typically use a centralized

framework for organization,

production, and dissemination,

whereas

Decentralized, less hierarchical,

and distinguished by multiple points

of production and utility.

Accessibility The means of production for 'Old

'media are typically government

and/or privately owned

Social media tools are generally

available to the public at little or no

cost.

Usability Requires specialized skills and

training..

Does not require specialized skills

and training, or requires only

modest reinterpretation of existing

skills

Immediacy Traditional media can be long

(days, weeks, or even months)

Real time content production &

moderation

Permanence Once created, cannot be altered Can be altered almost

instantaneously by comments or

editing

Why Get Involved With Social Networking?

Because That is;

• Our Home on the Web– Blogging, letting your friends and family know what you are up to, sharing

photos, creating group, networks

• Good For Friends and Family– Keep in touch, share information, photographs, plan

reunions, getogether, (www.myfamily.com)

• Good For Business– Jobs and business opportunities, Social Media Marketing

• Good For Having Fun• Listening, Watching, Facebooking, Twittering, Gaming, Sports and many

more.

• Good for Society Development – Virtually possible to plan and implantation of social development

programs, voting, vasue, advocacy, dialogue and democracy.

Challenges of New/Social Media

Data Theft

Virus

Online predator

Difficult to make a clear judgment

Security - Personal & Institutional

Defaming others

Accuracy, Balance & Credibility of information/content

Technical know how

Content, Connectivity and language

Popular types of New/Social

Media Blogs - WordPress.com, Blogger.com

Social Networking Sites - Facebook, +Google

Micro blogging –Twitter

Video Sharing — YouTube

Photo Sharing —Flicker, Instagram

Social Search — Google, Yahoo!

Professional Networks - LinkedIn, Plaxo

Presentation-sharing Sites — SlideShare

Content-driven Communities — Wikipedia.

Product-based Communities —

EBay and Amazon.com.

Social Q&A –Answers.com, Yahoo! Answers

What's Twitter?

Twitter is an information network made up of 140-character messages called Tweets. It's a new and easy way to discover the latest news (―what’s happening‖) related to subjects you care about.

How is it Useful?

Twitter contains valuable information. Messages from users you choose to follow will show up on your home page. It’s like being delivered a newspaper whose headlines you’ll always find interesting – you can discover news as it’s happening, learn more about topics that are important to you, and get the inside scoop in real time.

Source:http://support.twitter.com/groups/31-twitter-basics/topics/104-welcome-to-twitter-support/articles/215585-twitter-101-how-should-i-get-started-using-twitter

Youtube Statistics

48 hours of video uploaded every minute, resulting in nearly 8 years of content uploaded every day

Over 3 billion videos are viewed a day

70% of YouTube traffic comes from outside the US

YouTube is localized in 25 countries across 43 languages

YouTube's demographic is broad: 18-54 years old

YouTube reached over 700 billion playbacks in 2010

800M unique users visit YouTube each monthSource: http://www.youtube.com/t/press_statistics

Blog - short for Web Blog A website that contain written material, links or

photo, video being posted all the time, usually by

an individual, on a personal basis;

The emergence and growth of blogs in the late

1990s coincided with the advent of web publishing

tools that facilitated the posting of content by non-

technical users;

interactive, allowing visitors to leave comments

and, interactivity that distinguishes them from

other static websites;

mysansar.com, aakarpost.com

Two Online Communities;www.meroreport.net www.mediamanch.net

A flexible and trusted citizen journalism

platform for general public to deliver

firsthand accounts of events in the

public domain.

Companion Internet site towards improving

media professionalism, media standards &

professional Security

Open platform, user generates content; Cost-effective and high-impact means of

information exchange & news sharing tool;

Encouraging & Promoting Citizen

Journalism in Nepal organizing Social

Media Surgeries & leveraging blogging

ethics and social responsibity of

blogging

For Security, Professionalism & Freedom in

Nepalese Media ensuring high level of

interactivity through IVR, Web SMS, Voice,

Picture, Text & GIS integration

Linked to broadly used social/new/mobile based networking site like FaceBook, Twitter,

You Tube & Crowd map

Could be used for elections monitoring, responding to crises and

other purposes;

Encouraging and Supporting Citizen Journalism in

Nepal

www.meroreport.net

www.mediamanch.net

For Security, Professionalism & Freedom in Nepalese

Media

See you in Social Media