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Presentation given at seminar in Brussels 25 Jan 2011, concerning the EU Digital Agenda and the single digital market process.
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The best films and TV-shows where and when you want them, legally, on all Internet-connected devices.
Streaming for higher efficiency and lower costs
Unmanaged peer networks(P2P)
“many-to-many"
Voddler Net
Managed Peering
Networks
“many-to-one”
Server-based networks (CDN)
“one-to-many”
InteractiveProfiledTargeted
IntegratedNon-obtrusive
New distribution channelCost effectiveCombat piracy
Profitably both on rental and ad-financed titles
LegalFree & rental in combination
All devicesSee how much you want!
High quality (technical and catalog)
Everyone wins!
ADVERTISERS
VIEWER
CONTENT OWNERS
YOU GUYS HAVE
REALLY COME UP
WITH SOMETHIN'. [WILLIAM SYLVESTER| 2001 – A SPACE ODYSSEY| 1968]
The time-honored tradition of release windows
Cinema DVD –rental and purchase
“Free-to-air”
Rental(TVOD)
Free, ad-funded (AVOD)
Cable-TV
Illegal
The job ahead of us…
Advertisers
Movies
Viewers
WAX ON,
WAX OFF[ PAT MORITA| KARATE KID| 1984]
Content partners
Current rental movies…
Free movies…
2010, our first full year: 5 million views, 850 000 registered users in 4 countries, 3500 titles, 80% free.
SHOW
ME THE
MONEY![TOM CRUISE| JERRY MCGUIRE| 1996]
The business model(s)
Rental
Sub-scription
Free (ad-
funded)
Boxes Mobile Sharing your films
Quality Internet-TV More premieres…
Voddler’s own immediate future
SHOULD BE THE
SAME RULES FOR
ALL KIDS, NO
MATTER WHAT AGE [ROB SCHNEIDER| BIG DADDY | 1999]
More film to more people! – Actions towards a truly single digital market
1. Easier border-crossing: More Swedish movies in Prague!
• Promote Multi-Territory Licensing
• Easier Collective Rights Management
• One-Stop Shop Clearance
• Localization Support
2. Support new film: Promote window-neutrality
• Public Film Systems
• Distribution Support
• Window-neutral VAT: One film, one tax-level
3. Free old film: Spread our cultural heritage
• Digitilization
• Public Sector Information
THE INDUSTRYBUSINESS
MODEL
THE TECHNOLOGY
AVOD)
1 business, 3 challenges
ON THE OTHER SIDE
OF THE SCREEN, IT
ALL LOOKS SO EASY![JEFF BRIDGES| TRON | 1982]
