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This is a presentation that I put together as a follow-up to my September 2008 Twitter training at the Online News Association's annual conference (available here: http://bit.ly/ONA08-LAB). Much has changed in the Twitter landscape (namely, the proliferation of apps and the growth of the community as a whole), however, certain things remain constant no matter what: setting goals and developing strategies, managing your brand and producing good content will always be key. That's what I cover here.
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Prepared for:Voice of AmericaWashington, DC | December 1, 2009
Developed by:Leslie Bradshaw
Director of Engagement | New Media Strategies
VOA Twitter BriefingTaking [Your Use of] Twitter to the Next Level
@LeslieBradshaw
#VOAtwitbrief
@VOA_News
8 Thought Starters
2 Suggestions
18 Minutes
My pledge to you…
Eight (8) | Thought Starters
1. Do we have an overarching strategy? Spray and pray? Target? Extend?
2. Are we integrated (I mean REALLY integrated)?
3. Do we have an official company and employee policy?
4. Better yet, do we have aspirational guidelines?
5. What are our objectives? How do we measure if we’ve met them?
6. Do we monitor our brand? Competitor’s brands? Twitter in general?
7. Do we engage our followers? How? Or, why not?
8. Do we participate in memes? How? Or, why not?(e.g., #iranelection)
Ask yourselves…
Suggestion #1 | Brand Management
@VOA_News does NOT come up!
OVERALL RATING: 7 out of 10• Search Results: NOT FOUND• Tweet length: TOO LONG• Background: Branded• Name / Locale / URL / Bio: Complete• Listed: 126 (rock on!!!)• Followers : 3,181• Following: 16 (why not more?)• Lists: 0 (why not?)
OVERALL RATING: 7 out of 10• Search Results: 1st Page, 1st Position• Tweet length: TOO LONG• Background: Branded• Name / Locale / URL / Bio: Complete• Listed: 39• Followers: 2,745• Following: 3 (why not more?)• Lists: 0 (why not?)
OVERALL RATING: 3 out of 10• Search Results: 1st Page, 9th Position• Tweet length: Perfect• Background: Generic• Name / Locale / URL / Bio: Incomplete• Listed: 6• Followers: 121• Following: 159 (a bit unbalanced)• Lists: 0 (why not?)
Look! People are talking about you!
Suggestion #2 | Content
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So where do your tweets come from?
What might be some other sources?
Your People
@ Tykerman1
@ BradshawPinot
These are so cool. Please RT them once a week. Please.
Hashtags
#
Start your own, know what is trending, speak in native tongue
(origins)
(the tweet heard round the
world)
Hashtags, cont’d
Be RT’able
Keep your tweets to <120 characters
(that was 27)
Consider using cc:
This is the “new @”
Use it when you want to ping someone with your content
Multiple voices? There’s a symbol for that.
^
Use the “carrot” to “sign” tweets when there are multiple contributors
For example…
VOA_News: Our DC team is participating in a #VOAtwitbrief by @LeslieBradshaw today. ^mm
Q & A | Closing
http://SlideShare.net/LeslieBradshaw
This presentation can be found here:
Leslie A. Bradshaw
Email: [email protected]
Longer form writings, thoughts: http://lesliebradshaw.com
In the moment: http://twitter.com/LeslieBradshaw
Friends, family, colleagues: http://Facebook.com/LeslieBradshaw
Digital CV: http://LinkedIn.com/in/LeslieBradshaw
Industry PowerPoints: http://slideshare.net/LeslieAnn44 & http://slideshare.net/LeslieBradshaw
Let’s stay in touch…
Appendix| Global Data
Twitter’s Unique Monthly Visitors
United Kingdom: 2,400,000 UMVs
Brazil: 770,000 UMVs
Germany: 480,000 UMVs
India: 390,000 UMVs
France: 250,000 UMVs
Italy: 120,000 UMVs
Russia: 100,000 UMVsSource: Comscore and Trendwatching.com
