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Examples of how head of state and government, ministers and ambassadors use Twitter. Presented at the Geneva School of Diplomacy on 24 October 2012.
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
TwiplomacyHow world leaders are
using and abusing Twitter
Geneva School of Diplomacy 24.10.2012 @Luefkens @B_M @Twiplomacy
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
65% of all governments are on Twitter
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Creating connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Creating connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Creating connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Creating connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Creating Connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Creating Connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Creating Connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Creating Connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Quality over Quantity
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Propaganda Tool
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Policy Statements
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Policy Statements
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Political Statements
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting advice
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting advice
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting advice
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Setting the record straight
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting Job Ads
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Thank your Followers
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter Chat
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter Chat
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter Chat
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Engaging your followers
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Reaching out
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting Pictures
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Watch your language
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Making Mistakes
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Saying Sorry
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Correcting mistakes
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Oversharing
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be human
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be witty
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be funny
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be funny
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be personal
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Seasons’ Greetings
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
On Holidays
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Taking a break
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
La la la la la
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Watching Football
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Thank YouMatthias Lüfkens, [email protected] @Luefkens
