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Jude Habib, sounddelivery Communications on a shoestring conference www.charitycomms.org.uk/events
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Communications on a Shoestring
Conference
27 June, 2012, London
#shoestringcomms
Top Tips for Rapid Response PR
Jude Habib
Founder/Director sounddelivery@judehabib @sounddelivery
About Me
• 12 Years at the BBC as a reporter, producer, project manager.
• 5 Years developing and delivering social action campaigns across radio, tv, online an mobile.
• Passionate about digital storytelling
Don’t think the majority of charities maximise
potential PR opportunities
Are we making the most of PR opportunities
when they come along?
What’s Changed?
Plus rise and rise of Social Media Channels..
The Media Needs You
And Journalists…
Commenting on News Articles, Blogs and Articles online
Offer a blog...or better still don’t wait - write it and send it to a journo
Maximise the way you use Social Media Management Tools to search for PR opportunities
From TV Dramas, Soap Operas, to TV
Docs and Radio Programmes – Find your own PR Opportunity
Whose job is it to respond to PR opps?
Don’t wait for the media to come to you – capture the stories yourself – service user
voices stand out.
Be Your Own Reporters
Piggy back on National News Stories
Have access to a multimedia toolkit of content
Always have pictures at hand
Phone-in Programmes – often tweet in advance subject for the
day
From 5 Live to your local radio station
Be prepared
sounddelivery’s Ten Media Channel Rule
Always Remember
Put Storytelling at the heart of your PR
Thank You!
• Keep in touch • [email protected]• @sounddelivery• @judehabib• www.facebook.com/sounddelivery