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Lisa on LinkedIn: linkedin.com/in/lisawilliams
Lisa on Twitter: @lisawilliams
placeblogger
Thinking Like a Startup (Whether You’re Part of one or Not)
Lisa Williams
Placeblogger.com
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But wait, I don’t want to be part of a startup
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Journalism will survive the death of its institutions
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Journalism is becoming a high-tech industry
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What this means for journalists
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Shorter job tenuresProjects, not companies
Careers aren’t hierarchical anymore
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It’s not cost of goods, it’s cost of sales
This applies whether you’re in charge or not
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$100k
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Prospect funnel
X3 = 8,571 prospects (23/day)
X8 22,857 prospects (64/ day)
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Responses
Raise the price
Widen the area
(or become non-geographic)
Capitalize and flip
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Site Startup Capital
Tech at launch
Phase 2 tech
Phase 2 financing
Exit/
Uniques
Blogher >$10k Movable Type
Drupal NBCi, Venrock
$5M
Acquisition
8M
Television Without Pity
>$10k BBforum, Plone
MT, Prospero
Bootstrap,
Advertisers
Acquired by Bravo
1M
TechCrunch >10k Wordpress WPMU Bootstrap, ads,
conferences
?
1.8
HuffingtonPost
~300k Custom SixApart
MT,
Rails
$5M VC investment
Acquisition
2.5
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Most news organizations are about taking something free and
making it worth money.
Most internet companies are about taking something that
costs money and making it free.
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The web rewards narrow comprehensiveness
“everything about something”
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“Good tests kill flawed theories;
we remain alive to guess
again.”
