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ONCE IN A LIFETIME OPPORTUNITY OLYMPIC & PARALYMPIC GAMES

The Telegraph's London 2012 Strategy

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Jacquelin Mangay, Olympics Editor of The Daily Telegraph reveals their coverage strategy and who to contact.

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Page 1: The Telegraph's London 2012 Strategy

OLYMPIC AND PARALYMPIC GAMESONCE IN A LIFETIME OPPORTUNITYOLYMPIC & PARALYMPIC GAMES

Page 2: The Telegraph's London 2012 Strategy

OLYMPIC AND PARALYMPIC GAMES

Unique scale

Page 3: The Telegraph's London 2012 Strategy

OLYMPIC AND PARALYMPIC GAMES

LondonGreat Britain

Games Time

Telegraph Olympic Audience Segmentation

Page 4: The Telegraph's London 2012 Strategy

OLYMPIC AND PARALYMPIC GAMES

Standing out from the crowd

Page 5: The Telegraph's London 2012 Strategy

OLYMPIC AND PARALYMPIC GAMES

All Star line up

Page 6: The Telegraph's London 2012 Strategy

OLYMPIC AND PARALYMPIC GAMES

Mass awareness opportunity

• The focus on the Telegraph during the

Olympic and Paralympic Games will be

remarkable.

• For major events such as the Olympic &

Paralympic Games, broadsheet newspapers

remain the favoured collectible keepsake.

• The opportunity exists for brands to take a

leading role in positioning themselves

around the Telegraph’s Olympic &

Paralympic coverage in 2012.

Page 7: The Telegraph's London 2012 Strategy

OLYMPIC AND PARALYMPIC GAMES

Major events add greater scale: Royal Wedding

+20%circulation

+117%traffic YOY

Page 8: The Telegraph's London 2012 Strategy

OLYMPIC AND PARALYMPIC GAMES

Full calendar of editorial specials

Page 9: The Telegraph's London 2012 Strategy

OLYMPIC AND PARALYMPIC GAMES

Timeline of new editorial productsWave of public excitement

Page 10: The Telegraph's London 2012 Strategy

OLYMPIC AND PARALYMPIC GAMES

Commemorative issues

Celebrate the event

OLYMPIC AND PARALYMPIC GAMES

Page 11: The Telegraph's London 2012 Strategy

OLYMPIC AND PARALYMPIC GAMES

Digital challenge

Page 12: The Telegraph's London 2012 Strategy

OLYMPIC AND PARALYMPIC GAMES

Telegraph Contacts

Olympics Editor – [email protected]

Olympics content planner – [email protected]

Digital Olympics Editor – [email protected]

Head of Sport Sponsorship – [email protected]