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This is the launch presentation from 20 May, 2010. It was given to the Guardian's media partners at an event in our London offices. The Guardian has a history of innovation and openness with its digital business. This is the next step in that evolution. Our vision is to weave the Guardian into the fabric of the Internet, to become 'of' the web rather than 'on' the web. With this launch we aim to make the Guardian a useful resource to partners all around the globe who want to leverage the value the Guardian can bring to their business.
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Commercial Launch of The Guardian’s Open Platform
...now open for business
Thursday, 20 May 2010
WelcomeIntroduction Mike BrackenCommercial context Adam FreemanWorking with us Matt GilbertCase Study: Enjoy England David FisherSummary Matt GilbertQ&A TeamDeveloper Challenge Everyone
Thursday, 20 May 2010
http://www.flickr.com/photos/heliopaz/2007012694/
From publisher to platform
Thursday, 20 May 2010
CONTENT API
A service for selecting and collecting Guardian content for re-use
DATA STORE
A directory of useful data curated by Guardian editors. It includes the Datablog and the World Govt Data search engine
POLITICS API
Open database of candidates, voting records, constituencies, election results, live data on election day
MICROAPPS
A framework for integrating 3rd party applications into guardian.co.uk.
Thursday, 20 May 2010
Adam FreemanDirector Consumer Media
Thursday, 20 May 2010
• Difficult economic times can make innovation feel a luxury• More important than ever
• Digital Media back in growth• Time to raise expectations
• Alignment of our commercial strategy and commitment to open editorial vision
• £50k Guardian media support available
Context
Thursday, 20 May 2010
Guardian’s strong digital track record
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.co.uk network
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Thursday, 20 May 2010
“Our most interesting experiments lie in combining what we know with the
experience, opinions and expertise of the people who want to participate rather than
passively receive.”
-- Alan Rusbridger, Cudlipp Lecture 2010
Thursday, 20 May 2010
Being part of the web
Thursday, 20 May 2010
110 sites delivering 1.5M users
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• New technology blurs old distinctions
• Take advantage of new platforms
• Belief in operating behind closed doors simply not sustainable
• Open Invitation to experiment and explore with us…
New ways of working
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Matt GilbertHead of Business Development
Thursday, 20 May 2010
1. Open in and Open Out2. Tiered access3. Revenue Models
The Open Platform is open for business
Thursday, 20 May 2010
Open In
Applications built by partners that are integrated into the Guardian network
Open Out
Applications using Guardian content built by partners for other digital platforms
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Open In
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xxxxxx
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Open Out
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Open In and Open Out
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Keyless:Free access to headlines, data, tags and meta data. No key required. Partner keeps associated revenue from page.
Approved: License to publish articles in full.Guardian keeps embedded ad revenue, partner keeps rest of page revenue.
Bespoke: Custom solutions for licensing content and integrating rich applications.Sponsorship, revenue share, co-development options available.
3 Tiers of access3 Revenue models
Thursday, 20 May 2010
Core
Niche
Open
• Official, Guardian-branded• Commission-based partnership• Core to Guardian mission and goals• High level engagement
• ‘Powered by’ or Guardian branded• Revenue share, or ad model partnership• Topical, targeted, focused• Light engagement
• Powered by the Guardian• Ad model partnerships• Innovative, experimental• Self-serve engagement
<10 apps
10-100 apps
100’s or 1,000’s
Thursday, 20 May 2010
Case Study: Enjoy EnglandDavid Fisher, Head of Guardian Plus
Thursday, 20 May 2010
Guardian Plus, Visit England, Mediacom, lingoBee
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User uploads, Articles
VisitEngland data
Open Platform
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• Wider content distribution
• Enhanced functionality
• Live, local and social
• Extending Communities
• Reach communities in natural environments
• Longer term deals
• New revenue and ownership models
• Infinite distribution through applications and widgets
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Brand Content
Hub
other APIs
proprietary data
Open Platform
Partnership concepts
iPhone
MicroApp
Search
...
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The Open Platform is now open for business
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• Full, unique commercial content, openly available
• Create new, sustainable marketing IP
• Opportunity to experiment and innovate
• Developer resource
Summary of benefits
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Thursday, 20 May 2010
Advertising Sales:
• David Fisher, Head of Guardian Plus
• Richard Chambers, Emerging Ad Revenue
Business Development:
• Matt Gilbert, Head of Business Development
• Steve Wing, Content Sales & Mkting
Thursday, 20 May 2010
Thank you.
Thursday, 20 May 2010
