Music Magazine Proposal

Ellie Morrice

Introduction

Overall, I would like to produce a magazine that looks professional and possesses all of the qualities that other magazines posses in order for it to fully obey the codes and conventions of music magazines that will appeal to the majority of the individuals within my target audience.

Title

• I have decided that I am going to name my magazine AMP, which stands for, Alternative Music Press. Not only is an amp a musical device which is in keeping with the fact that it is a musical magazine; it also tells the audience what genre of music the magazine will contain. Also, as it is small, it will enable me to place it easily in the top left hand corner of the magazine in order for it to be clearly visible when on a shelf, as is done similarly in Q and NME.

Genre• After researching into NME, Kerrang! And Q, I have

decided that my magazine will cover the indie/rock/alternative genre. I believe this will work best as the particular genre is extremely popular, and also, as I like that particular genre the most and believe that I will have the most knowledge on this particular music genre.

• I have also decided that I will focus on new artist as well as old classic bands such as The Smiths and The Sex Pistols

Target Audience

• As I intend to produce a similar style magazine to NME. I have decided to target my magazine at 16-24 years olds, who are highly passionate about music and know what they are talking about. By targeting my magazine at individuals over 16, I will be able to talk about more racy subjects in my magazine such as drugs and sex. Also, I shall try and make the magazine appealing to both male and female in order to make my magazine as appealing to all as possible.

Front Page• I wish to place my masthead in the top left hand third of the page so

that it is clearly visible when on a shelf, and also so that the name of the magazine becomes an image that can be associated with it easily.

• The copy shall all be written within the same colour, and I shall use a pull line in the centre of the page, on top of the main image in a contrasting colour in order to grab the audiences attention.

• I intend to use a limited colour pallet so that a uniformed and mature look is given to the magazine, as I wish to appeal to young individuals and professionals it has to look “cool” and appealing.

• I shall use one main image of a medium shot, as magazines such as Q and NME use this often and it looks professional and appealing.

Contents Page

• I would like to have the articles that are within my magazine to be divided up into sections, and to be headed by a sub heading in order for the articles to be easily found and for it to look organised

• I would like to have one main image, which takes up most of the page, with a few smaller images around the outside.

• I intend to continue the limited colour pallet throughout the magazine in order to continue with a unified appearance.

Double Page Spread

• I shall have one main image on the left hand side of the double page spread as I have seen magazine like NME and Q adopt this convention

• I shall write my double page spread in a Q and A form as through my survey people indicated they prefer them to be in this way

• I will keep a limited colour pallet throughout so that my magazine looks professional and recognisable.

Images• Front Cover – After looking at other magazines that are similar to the

magazine I wish to introduce, “Q, NME” I have noticed that often, if it is an individual artist, that a medium close up of them appears central to the page only, often on a plain background. Therefore, this is the style I would like to use on my front cover. For example:

• Contents Page – Following the same process when looking at contents pages, I’d like to follow the same codes and conventions of having one main image, copy being on mainly one side of a page, and having a number of smaller images next to sub headed sections.

• Article – Articles often have a main image on the left hand side, and the main copy on the right hand side. Also, I would like to have my main copy to be in the form of questions answers, with two small opening and concluding paragraph.