Target Audience:

Rock Magazine

- Questionnaire

Results

Q1 –

Which of these professional rock

magazines do you like the most?

50% of my target audience preferred Kerrang. However, I have researched both of these brands of Rock magazine, and established that the ‘Q’ layout was far clean cut with it’s grid structure and focused on specific artists; creating reliability and trust. This is the magazine I feel most comfortable with producing, and as the ‘Q’ research was also high, this is the style I will try and recreate.

Q

NME

Total Guitar

Kerrang!

Other

Q2 –

Number which of the mastheads given, you

would prefer for a rock magazine? (1-Best)

From my research, I can conclude that out of my initial masthead ideas, my

target audience prefer ‘Amplified.’ the best, as 30% voted it.

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Prefered Masthead Ideas

Second Best

Third Best

Fouth Best

Fifth Best

Q3 –

Which of these rock bands do you

consider the best to cover for a rock

magazine?

The Killers and Oasis have both been voted as the best Rock bands for the cover of that genre of magazine. This allows me a wider spectrum of choosing what I believe suits the cover best, and an easy choice for the style of subsidiary images, as I can use poses and/or similar clothing of either bands to create a believable rock band main image for my cover page and any other further images. For example; an Oasis styled cover page main image and a The Killers styled subsidiary image to create diversity in the bands I create, giving the magazine a professional appeal (covers many bands; has a variety of contents).

Artic Monkeys

The Strokes

The Killers

Oasis

Kasabian

Kaiser Chiefs

Other

Q4 –

Which of these following main images would you

consider best for the cover page of a rock

magazine?

The results of this question (60% Male Group) accompanies the results of the bands previously (Oasis and The Killers), and so, be very beneficial in justifying my thought behind the selected type artists I will cover.

Male Artist

Female Artist

Male Group

Female Group

Mixed Group

Q5 –

Do you think is important to have websites

or other media platforms that connect to

your magazine?

The unanimous results (100%) of media platforms, proves how important they are in appealing to an audience in this modern society; especially as my target audience are within the prime age of mass consumers of technology (technophiles), it emphasizes how necessary it is to include the impression that my magazine, if real, would offer this. This would therefore further attract the audience I am trying to specifically appeal to and generate more income with the more buyers and higher trust in that the magazine understands the target audience’s needs.

Yes

No

I don't know

Q6 –

How often would you buy a rock

magazine?

It is clear from my results that the 60% majority prefer a weekly magazine; therefore this is the regularity I will use

0

1

2

3

4

5

6

7

Weekly Monthly

Q7 and Q8 –

How many pages and price would you consider

are appropriate for a weekly issue?

With this in mind, I will discard my results for price and page amount, in response to a monthly magazine. Instead, I will present the relevant data corresponding to a weekly magazine.

From this, I can assume a price of around £1.60 to £2.50 for my magazine, and a page count of 41-50 pages, as both result graphs presented a 60% majority.

Price

£1-£1.50

£1.60-£2.50

£3-£4

Pages

31-40

41-50

51-60

Q9 –

Please number the sort of article would you like in a

rock magazine? (1- Best)

Using the information I have gathered, it is apparent that my target audience is most intrigued with an interview with a band or artist. This is why this is what I will use for my article; as it will be aimed for my target audience, so it is of an importance that I am providing them with the article they will find most interesting and enjoyable; this will generate trust with the magazine and its audience, which will then generate higher profit.

0

1

2

3

4

5

6

7

8

9

10

An interview with

a band/artist

A review of a CD A review of a

group/artist

A review on an

upcoming

group/artist

Information of a

gig

A comments page

to connect with

other members of

the audience

Prefered article

Second Best

Third Best

Fourth Best

Fifth Best

Sixth Best

Q10 –

What colour scheme would you consider

appropriate?

Finally, the colour scheme of black/red/yellow/white proved almost unanimous, with 90% of votes. Taking my target audience’s opinion into perspective, I will use this colour scheme for my magazine. Also, it is the easiest colour scheme to use; contrasting well with each other, but not too much as to persuade the audience to not be attracted the magazine. Instead, I feel it presents the magazine as professional; important in the audience’s value of the magazine and the trust they create with it.

Black/red/yellow/white

Pink/yellow/green/blue

White/blue/yellow/orange

Purple/red/white/blue