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Neighbors Growing TogetherLearning ~ Sharing ~ Shopping
Three ideas to take away
Community newspaper organizations will become extinct
Community host organizations will be the new species
Community hosting works
Change radically or become extinct Media use changing
Consumers want to do more than browse our offerings They want to share their events, ideas and solutions. They want multiple sources, not only ours They want to filter on their terms, not ours
Businesses want to do more than display their slogans They understand the limited value of banners and
buttons They understand they have to compete with service
in virtual space the same as they do in real space They want to establish authority, be sought and
found when needs arise
Change radically or become extinct Barriers to entry lowering
New efficiencies Web browser rather than web press Sophisticated tools from open source and open
architecture Networking to learn quickly
New services New players, uninhibited by legacy, rapidly distinguish
themselves as exciting choice Instantaneous news, uninhibited by print circulation Pro-Am integration, uninhibited by legacy brand integrity
New revenue Don’t need legacy large-advertiser relationships
New quality Technology, rather than staff reduction, reduces costs
leaving quality high
Community Host: the new species
SuppliersSuppliers of of
Controlled Controlled
ContentContent
HostsHosts
of of
Aggregate
d
Aggregate
d
conte
nt
conte
nt
Tomorrow
Pros, AmsNon Profits, For
Profits
TodayPros
Share their Share their events, Ideas, solutionevents, Ideas, solution
Community Host: the new species
GatheringGathering
AudiencesAudiences
Gathering
Gathering
Seekers
Seekers
Tomorrow
AnswersSolution
s
Today
Entertainment
Access multiple sources, Access multiple sources, not just oursnot just ours
Community Host: the new species
Producing
Producing
Performances
Performances
Organizi
ng
Organizi
ng
Trade Shows
Trade Shows
Tomorrow
Learn from prosShare with
peersShop with exhibitors
Today
Entertained by pros
Filter on their terms, Filter on their terms, not oursnot ours
Community Host: the new species
StakeholdersTheir Site
Advertising through servingProviding answers to questions
Unfiltered accessTheir Content
The The CommunityCommunity
Hosting Hosting BusinessBusiness
Community Host: the new species
Community News Company
Community Host Company
Neighbors Growing Together Learn ~ Share ~ Shop
Making money online
Making money online
““These are the guys who saved my These are the guys who saved my business. I tripled my luncheon business. I tripled my luncheon servings after three weeks of servings after three weeks of bizOffers”bizOffers”
Bricks owner Kate Miller shouting across the Bricks owner Kate Miller shouting across the restaurant as VillageSoup COO Ron Belyea walked restaurant as VillageSoup COO Ron Belyea walked through her doorthrough her door
Making money online
Making money online
Making money online
Making money online
Community hosting market
Legacy weekly newspaper markets 30,000 to 40,000 population centers
Urban neighborhoods Suburban villages Exurban towns
120,000 population service centers Three to five high school districts Yellow page directory 9,000 to 12,000 business listings
Community hosting features Instantaneous, exclusively local news
in weekly print markets
Revenue from non-print participants Docs, lawyers, trades Individual real estate and auto sales staff Small retail, dining, arts, entertainment
Unfettered, unfiltered voice to all
Making social networking and map mashups relevant
Community hosting works
From event producer to trade show producer Online ad revenue exceeding $450,000 in 2007 (in a
market of 80,000 residents) 5% of 6,000 local businesses currently
participating; excellent growth opportunities ahead 75% of users, 10+ visits per month 33% of users, 200+ visits per month
One Boston suburban daily: 7% more than 10 times, 0% more than 200 times
Achieving more than 20% of revenue from online when industry only achieving 3% to 5%.
Community hosting works
VillageSoup is a disruptor Currently first in circulation in one of our markets
One legacy down 38% from 2004 The other legacy down 71% from 2004
Currently second in circulation in our other market One legacy down 34% from 2004 The other legacy down 34% from 2004
Award winning web site Locally 54% of those surveyed visit theSoup at least once
daily, only 5% visit legacy competitor’s news sites daily Typically over 10,000 unique visitors daily in market with
80,000 residents Spikes whenever weather threatens, sirens blare,
municipal debate, family tragedy or celebration
Likely disruptors
Anyone not constrained by Brand protection Legacy practices An aversion to putting feet on the ground
Regional Dailies
Traditional shopper, TMC
Local ISP
Entrepreneurs
Become your own disruptor
VillageSoup VillageSoup CommonCommon
Exclusive license to VillageSoup Branding
Share technology andinfrastructure
Share best practices and new opportunities
Three ideas to take away
Community newspaper organizations will become extinct
Community host organizations will be the new species
Community hosting works
