MY BLOG POST…Social Media Complaints (the basics)

By Danielle Adams

Overview• Why SSMM?• Subject: Social Media Complaints?• Onsite Optimisation

– SERPS & Keywords– Content– SEO elements– Image/Video– Social Media Indicators

• Offsite Optimisation– Social Media Sharing

• The Results?– But?...

• Improvements• Any Questions?

Why search & social media?

Subject: Social Media Complaints?

ONSITE OPTIMISATION

SERPS & Keywords

Content

• Copywriting– Problem?– Why unsolved?– Steps to resolve.

• Catchy Introduction• Ask questions• ‘You’ – more personal• Call to action

SEO elements

Anchor textHeadings with keywords

Image / Video

Social Media Indicators

Offsite Optimisation

Social Media Sharing

The Results?

• 19 Clicks from shared shortened URL

• Remaining clicks - direct from SERPS from ranking high?

• Ranked #3 on Google for my keywords!

• 91 page views within a week (61 unique)

But…

Improvements• Better Keyword Research

– Targeting audience– May not use term ‘social media’– Check forums such as Money Saving Experts

• Link-building– Link Bait– Create own unique video content– Guest blogging

• Utilise more social media platforms– Google+– Facebook

• Branding- Establishing my name as a trust & Authority (Facebook page)- Contribute to forums- Create own blog

Thank youAny Questions?