SM at “Traditional”

Ryan Osborn (@Rozzy)The Today Show

Social Media at “Traditional” News OrgsSocial Media at “Traditional” News Orgs

Ryan Osborn@Rozzy

Thought Starter

The Evolution of @todayshow

Social Media as a Newsgathering Tool

…Since We’ve Used Social Media to Cover…

• Unemployment

• Michael Jackson

• Iran Elections

• Fort Hood

Key Takeaways• It’s about search and finding sources. • Be smart about mixing personal/professional.• Be a team player. Learn your organization.