DIGITAL MEDIA TECHNOLOGY & WINE SERIES

E-COMMERCE: BREAKING DOWN THE GREAT (E-)WALL OF CHINA (Vinehoo)

#vinitaly2013 @vinitalytour

@steviekim222

Janet Wang, Head of International Business Development, Tmall (Alibaba Group)

Naran Andreyev, CEO, M1nt Cellars Jared Liu, Founder/CEO of YesMyWine Alvin Huang, Founder of Vinehoo

Vinehoo

Top Wine Social Media +Flash Sales Platform

Alvin Huang

Founder and CEO

2013-04-08 Verona

Vinehoo 葡萄酒社区

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Who I am

5

黄 少 鹤

Huang Shaohe (Alvin)

Founder and CEO vinehoo.com

Drink Less ！

Vinehoo 葡萄酒社区

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Who we are

6

Wine Video

Social Network Service(SNS)

Member Management

Special Column

Wine-Searcher

Buying Guild

Wine Region and Winery

info.

Social Flash Sale

Business Platform

Wine EVENT

Training

text

Tasting Note Management

Personal e-cellar management

Connect the consumers and Wine maker/sales platform

text

Wine Guild in China

Developing

Top wine forum in China Certified Business Partner Program

Global Wine Region Information

2000+ Regions and Wineries

Tasting Event Management

Learning Platform (Developing)

Wine Forum News

Vinehoo 葡萄酒社区

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China Based World Class Wine Media

Headquarter

Major Event

EN PRIMEUR Burgundy 2013EN PRIMEUR Bordeaux 2013Vinitaly 2013Prowein 2013Australia Wine Forum 2013California Harvest 2013China Wine Blind Tasting Competition

Publication

V50 RecommendationUSA Wine GuildAustralia Wine Guild

Partnership

Michel_BettaneLiv-exDecanterTasted Magazine

Data

UV 10,000/day

Vinehoo 葡萄酒社区

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Wine E-Commerce in China

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PlatformYihaodian.comSuning.comDangdang.com

Vertical B2C

Innovative Approach

Winenice.comWine9.comM1NTcellar.com

Vinehoo 葡萄酒社区

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Different Approach to sell high quality wine

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1. Group Blind Tasting 2. Selection

Key Point: C2B

Vinehoo 葡萄酒社区

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Flash Sale Data

2010 2012 2013 Forecast

2014 forecast

Income 0.3M 2M 5M 10M

Monthly Repeat purchase rate

inventory cycle

Per customer transaction

Total Members

65% + 3 days 35 Euro+ 5000+Marketing Expense

Employee Refund Rate Breakage

rate

Average Discount

0 6 <0.1% 30% off +

Low Gross profit rateLow CostLow Profile

High ReputationHigh efficiencyHigh Visibility

High Growth and healthy business model

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Value to both consumers and business Partner

11

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Successful Story

Vinehoo