ROLE OF MEDIA TOWARDS SOCIETY

FY.B.M.S.(S.M. SHETTY CLG)

TEAM MEMBERSVINAY BHANDARI 04 (LEADER)ABHISHEK SHETTY 50FARHAT SHAIKH 45ARIBA SYED 67HUMAIRA SHAIKH 46 USMA SHAIKH 48

VINAY

ABHISHEK

ABHISHEK

Print Media

NEWSPAPERS MAGZINESABHISHEK

Audio-Video Media

ABHISHEK

Why is Media Important?

FARHAT

Media is important because it influences society in many different ways.

We can say that it changes the way we behave or our attitudes towards things we perceive in the world.

Society is constantly interacting with social mediums for their own gratifications, that gratification could be keeping in contact with friends or family by sharing picture or videos or by uploading it.

FARHAT

We have a sense of being a part of something greater than ourselves and that is why things like twitter and facebook are so popular because they make you feel that you are a part of wider community always interactinG with each other.

It gives individuals the ability to create their own personal identity through medium like facebook.

People can add detail about themselves like what their hobbies are and who they perceive to be.

FARHAT

INTERESTING FACTS... In INDIA, 330 Million number of newspaper are

sold Daily. 41,66,438 number of magazines are

sold on weekly & monthly basis. 1790 Television Channels are there. 402 Million active internet users are

there.VINAY

Media is the most popular tool of communication

The word global village has been given to the world just because of media.

Importance of media in nation building cannot be neglected.

Media is very integral part of our lives therefore they generate popular interest and debate about any social problem.

Helps in getting awareness about the world.Helps in bringing the world together.

Positive side of Media

VINAY

Negative side of Media Just…..

VINAY

The problem is that media can be controlled or manipulated and that means a lot of false information being spread which in turn can trigger variable responses from the masses or certain groups among them, or, un trigger responses that should have been triggered!....

Sometimes, the Media develops unnecessary sensation and distortion of truth to attract attention. Because of its power to build public opinion, the influence of media can make or break the government.

VINAY

ROLE, WHAT SHOULD IT BE!!!InformativePositiveCreativeMotivatingEntertaining

ARIBA

INFORMATIVE: Informative Media Is Any Media That Informs Or Provides Information To An Audience.

POSITIVE: It Gives Current News And Information About What’s Happening In The World. Electronic Media Is The Great Source Of Knowledge About Geographical Facts Of The World. It Also Provides Information About New Discoveries.

MOTIVATING : Motivational Media aims to both challenge and inspire young people to develop strategies that will enable them to reach their true potential so that their life choices will not be diminished through avoidable, reckless and harmful behaviours.

ARIBA

ENTERTAINING: Entertainment Is A Form Of Activity That Holds The Attention And Interest Of An Audience, Or Gives Pleasure And Delight. It Can Be An Idea Or A Task, But Is More Likely To Be One Of The Activities Or Events That Have Developed Over Thousands Of Years Specifically For The Purpose Of Keeping An Audience's Attention.[

ARIBA

Yes, various type media are like that, But some are…………… Negative Oriented Give “Masala” News Boring Discouraging Crime Encouraging

ARIBA

DUTIES AND RESPONSIBITY OF MEDIA

IT SHOULD BE TRUTHFUL,FAIR AND OBJECTIVE

IT SHOULD FOLLOW AGREED CODES OF ETHICS AND PROFESSIONAL CONDUCTS

IT SHOULD REPRESENT THE PUBLIC AND SHOULD SPEAK FOR THEM

THEY MUST ACT AS MIRROR OF SOCIETY TO INFORM THE PEOPLE

MEDIA SHOULD CRITICALLY ANALYSE PUBLIC POLICIES, SOCIAL AND CULTURAL ISSUES IN THE SOCIETY

HUMAIRA

OUR RESPONSIBILITIES WE SHOULD THINK ABOUT THE REVOLUTIONARY

CHANGES IN MEDIA WORK FOR THE IMPROVEMENT AND BETTER FUTURE OF THIS SECTOR.

Ability to bring the change both on a social and government level is the most powerful strength of media in any society.

HUMAIRA

SUGGESTIONS…Also a set of rules and regulations be made by the media circles or respected authorities that should be followed by all media stakeholders. Watchdog organizations should be there to judge whether the transmissions of the local media are up to the credible and ethical standards.

UZMA

Conclusion The media has the power of educating

people, the good and the bad. Since it affect the eyes, the ears and the mind simultaneously nothing can overcome the influence of the media.

MEDIA – We need it It will be here, irrespective of our choice.

So let us try to Have a media, which is Positive in Approach, Provide Real Information, and help in nation building.

UZMA