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Democrat and Chronicle Sunday, October 13, 2013
Len LaCara Business Editor(585) 258-2416
Len LaCara
The next time you’re stuck in a traffic jamyou probably won’t call the state transporta-tion department or the local highway office,but you might fire off a quick tweet to ventyour frustration.
And,afteryoufinallyget to that lunchmeet-ing where the service is slow and the soup iscold, you might not tell the manager, butthere’s a good chance you’ll post something onFacebook or write about it on your blog.
Even if you don’t take the time to complaindirectly, your feelingsmight still prompt a re-sponse. That’s because businesses and publicinstitutionshaveways tomonitorhowtheyareperceived by customers and the public.
Freeonline toolssuchasSentiment140.com,TrendsMapandSocialMention,andsomecom-mercial software, can help reveal trending In-ternet topics andwhat is being said in the digi-tal universe.
SOCIALSTUDIES
Xerox developing softwareto interpret and respondto social media messagesBennett J. Loudon :: Staff writer
See SOCIAL, Page 7E
WHY DOES IT MATTER?Tools that can more efficiently monitor the Internetcan help businesses improve products and servicesquickly. For institutions and government agencies,tracking social media traffic can help respond tominor problems such as traffic jams and water mainbreaks, along with more serious situations, such aspublic safety emergencies and natural disasters.
INSIDECynthia Benjamin shares several tips for creating amore social experience for your business. 7E
GO DEEPER ON DIGITALClick on this story at DemocratandChronicle.comfor an interactive on how social media can help yourbusiness.
D&C
ILLUSTRATION BY ABBYWESTCOTT
Unshackle Upstate recently unveiled its Econom-ic Revitalization Agenda for upstate, which centersprimarily on tax relief and a call for development ofthe Marcellus Shale.
There is no question that the adoption of thisagenda would help upstate. In light of the fact that2014 is an election year, my guess is the plan willreceive significant consideration.
I applaud Unshackle for its efforts, but wonder ifthere aren’t things we could do, or stop doing, re-gionally that would spur economic development.
Gov. Andrew Cuomo’s Regional Economic
Welcome to our revised ROCNext section, whichcombines extensive coverage of innovation andtechnology with an emphasis on small-businessdevelopment.
Our new weekly Business ConNextions page isdesigned for owners and employees of small busi-nesses. It will include success stories and advicefrom local business owners, networking informationand local promotions and new hires. Look for it onPage 3E.
Some regular features are moving. The weeklypatents column and Catching Up story are now onPage 4E, while our Nextpert columnmoves to 7Ethis week. Nick Francesco’s computer column ap-
pears on the Thursday ROCBusiness page. Thatpage of all-local business news has moved to the Asection Mondays through Saturdays.
If you missed it, check out our new Passport toInnovation series in today’s A section. Each month,we will take an in-depth look at one of the area’smost innovative and interesting companies. Our nextinstallment will move to ROCNext in November andfeature Pioneer Millworks in Ontario County.
Finally, we are substantially increasing theamount of space devoted to business news, thanks toour partnership withUSA TODAY. The Moneypages in today’sUSA TODAY section emphasizemarket analysis and investing strategies. OnMon-days, the section will include a half-page guide to thelatest stock market trends. Tuesdays through Sat-urdays, you will find a comprehensive look at themarkets, including a Q&A column on investing, plusa full page of Money coverage.
Please let me know what you think of the changes.My email: [email protected].
PatrickBurkeOUTSIDE INSIGHTS
LenLaCaraBUSINESS EDITOR
See BURKE, Page 8E
Local myopia addsto business woes
More small business coverage Sundays,more national money news all week long
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