2010 Overview2010 Overview

The Tom Joyner Advantage…

Appealing promotional platform

Dedicated to the community

Values that are unrivaled

Activist & Humanitarian

Based on his personality and unrivaled personal relationships, Tom Joyner has a proven track record of success that can be leveraged to your advantage:

Activist & Humanitarian

National visibility

Talented on-air team

A –list advertisers

Generous personality

Extremely loyal & responsive listeners

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“ People just want to have a good time, and when you show them

a good time and give them value and more for the money they’ve

spent, they show you nothing but love.” --- Tom Joyner (excerpt from “I’m Just a DJ But…”)

Tom Joyner Connects

� Tom Joyner’s radio audience is loyal and responsive

� He has over eight million listeners and is heard on more than 115 stations.

� The Tom Joyner Morning Show reaches one in four African American adults each week.

� Tom Joyner has developed BlackAmericaWeb.com to educate, entertain and inform the African American community

� Nearly 1.8 million members and as many as 7 million page views per month.

� Has become an important news and information source for the African American community.

� The Tom Joyner Foundation was developed to support African American students in need

� Over $55 million raised for students at Historically Black Colleges and Universities.

� Has created programs to help African American teachers secure accreditation.

� Tom Joyner travel and entertainment events are generally sell-outs

� More than 4,000 supporters have sold out the Fantastic Voyage cruise each year since its inception, partying with a purpose, and raising millions of dollars for African American college students.

� More than 10,000 have attended the Tom Joyner Family Reunion event in Orlando with major theme park/entertainment attractions and celebrity performances.

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The Tom Joyner Morning ShowIn its 13th year, the TJMS is the #1 Urban radio showin the United States. Hosted by Tom Joyner, along withSybil Wilkes, and J Anthony Brown, the four-hour showdelivers a combination of music, talk, listenerinteraction and comedy while informing, entertaining,mobilizing and empowering its audience.

The show is ranked #1 or #2 for 70% of the stations inthe 25-54 year-old African Americans market.

In over forty markets, Tom is ranked in the top fivespots for 25-54 year-olds within the entire generalmarket audience, where African Americans represent13% of the US population.

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13% of the US population.

Popular TJMS Features:

Little Known Black History Fact

Roland Martin

Thursday Morning Moms

Old School Mix

BlackAmericaWeb News w/Jacquie Reid

Christmas Wish

Celebrity Snitch / Huggy Lowdown

Top Market / Top Stations Include:

WSRB/WPWX-FM (Chicago)

WDMK-FM (Detroit)

WMMJ-FM (Wash. D.C.)

KMJQ-FM (Houston)

WRNB-FM (Philadelphia)

WALR-FM (Atlanta)

WHQT-FM (Miami)

Tom Joyner Morning Show Average Listeners’ Consumer Behavior Profile

Tom Joyner Listeners are Innovators.� More than half (58%) of Tom Joyner listeners said they “like to be the first

among my friends to try new products and services”.

Tom Joyner Listeners are Brand Loyal.� Better than “9 out of 10” listeners (93%) say that once they find a brand

they like, they usually stick with it, the same findings as in the 2000 study.

Tom Joyner Listeners are Brand Conscious.� Better than “4 out of 5” (86%) say they pay attention to advertising to find

out about different product brands.� Almost half (48%) say they like to buy brands that “make me feel like I’ve � Almost half (48%) say they like to buy brands that “make me feel like I’ve

made it”

Tom Joyner Listeners Show Community Involvement.� More than “9 out of 10” (94%) indicate they “support” businesses and

companies that contribute to the African-American community.

Tom Joyner Listeners are serious Internet users.� Approximately “3 out of 4” (74%) indicate they “enjoy surfing the Internet

whenever they can”. � “7 out of 10” (72%) say they use the Internet everyday.� More than half (56%) do so to shop or to research various products or

services.� Listener’s online purchases “more than doubled” from the previous 2000

study.

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* Brand Equity Study by Harris Interactive

Why You Should Have A Presence Within

the Tom Joyner Morning Show

Tom Joyner’s Influence on Purchasing

� Tom Joyner’s recommendation is most influential in the entertainment category(62%) including films and live events.

� Additionally, across product categories studied, Tom Joyner’s recommendationof a brand is “extremely,” or “very” influential, to at least one-third of listeners.

� Over 40% of listeners would be strongly influenced by a Tom Joynerrecommendation on health-focused services, retail purchases, financial servicesand airlines.

� Using the composite score for ten products/services reviewed in this study,almost half (47%) said Tom Joyner would influence the brand and or productpurchased compared to slightly over a third (34%) who cited a competing urbanradio station personality.

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* Brand Equity Study by Harris Interactive

REACH Media Properties

The Tom Joyner Morning Show� #1 Urban radio show in America

� Over 8 million listeners on over 105 stations, reaching one in four AfricanAmericans.

� Delivers a combination of music, news, comedy and listener interaction whileentertaining and empowering its’ audience.

REACH Media was formed in January 2003 to develop, acquire and partner in quality media andmarketing opportunities targeting the African American community. Tom Joyner, radio’s preeminentAfrican-American entertainer is REACH Media’s founder and chairperson.

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BlackAmericaWeb.com� More than 1.5 million members

� Over 500,000 unique visitors stream TJMS each month

� Over 4,000,000 page views each month

� Popular channels include TJMS-”Listen Live,” News, Relationships & Dating,Games, and Praise & Inspiration

The Tom Joyner Foundation� Founded by Tom Joyner in 1998 - Raises and donates money to Historically Black

Colleges and Universities in the U.S.

� All funds donated used for higher education scholarship aid to students.

� Ultimately, every HBCU in the U.S. providing higher education will receive support.

� Has raised over $55 million to date for HBCU’s

REACH Media Events

Tom Joyner Fantastic Voyage� The ultimate “Party with a Purpose”...a floating party with non-stop entertainment

benefiting the Tom Joyner Foundation, where each year over a million dollars israised and donated to HBCU’s.

� This seven day cruise sets sail Memorial Day weekend on Royal CaribbeanCruise Line on Liberty of the Seas. More than 1800 guest cabins are sold for thecruise each year, with the event selling out within 3 months of opening day sales.

� Top entertainers like Earth Wind and Fire, LL Cool J, Michael McDonald, Mazefeaturing Frankie Beverly, The Gap Band, New Edition, Erykah Badu, Monique,Whoppi Goldberg, John Legend and The Isley Brothers.

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Tom Joyner Family Reunion� Labor Day Weekend event at Orlando theme park/venue that attracts an

estimated 12,500 guests with fun, fellowship and entertainment for the wholefamily…all served up Tom Joyner style!

� Headline musical entertainment has included: Aretha Franklin,, Jill Scott, Beyonce,Destiny’s Child, Maze featuring Frankie Beverly, Jennifer Hudson, VanessaWilliams, Maxwell, Omarion, Lionel Richie, KEM, Earth Wind & Fire, Ne-Yo andChris Brown

� Comedians include: Cedric the Entertainer, D.L. Hughley, Huggy Lowdown,Damon Wayans, Rickey Smiley, Sinbad and others.

TJMS Special Broadcasts

Take A Loved One To The Doctor Day� Started by Tom in 2002 as a call to action, to improve health care

among minority groups, especially African Americans.� Includes local and national events across the country, attracting

over 6,250 listeners across the country� Founded to encourage individuals to take a more proactive role in

their health by simply making an appointment for a check up or ascreening and encouraging a friend, neighbor or family member to do thesame.

Back 2 School Back 2 School � Began in August 2008 promoting education for all elementary,

middle school, high school and college students!� During the 2009 broadcast over 20,000 listeners attended the

broadcast event and 80,000 attended the non-broadcast marketevents

� Celebrity guests like Ruben Studdard, Cupid, Urban Mystic andothers participated at live across the country!

� Back to School vaccinations, hair cuts, scholarships, educationrelated information, school supplies and child friendly activities,college fair.

� Connecting the power of the radio with the web, The VirtualCollege Fair on BlackAmericaWeb.com offers a rare opportunity toconnect the Tom Joyner audience with higher educationawareness

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BlackAmericaWeb.com At a Glance

Approx. 1.5 Million Members

500-1000 new members per day

Approximately 500,000 unique visitors stream per month

Best at cross-platform marketing with radio messages

More than 4 MM page views per month

Most Popular Channels/Content

TJMS – Listen Live Popular Features

News Fantastic Voyage

Games Family ReunionGames Family Reunion

Relationship & Dating Promos & Contests

Home & Family

Advertising Units Available

Standard Advertising units available

Sponsorship and data collection opportunities

Enter to Win Promotions

Email and Newsletter advertising to audience

of more than 600K opt-in members

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Gender

Female 62.5%

Male 37.5%

Household Income

Median $69,210.80

Age

Median 42

BlackAmericaWeb.com

2.0 Updates / Improvements

�Improved navigation at the top and bottom of

every page

� One-click access to content channels

� Better display of all content

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� Better display of all content

� A widescreen layout to better fit today’s monitors

� Responsible social networking

� Improved video player

� Better user registration and collection of

demographic data

TJMS/BlackAmericaWeb.com

Mobile Initiative

African American Consumers and Mobile Usage

� More likely to be living in wireless-only households when

compared to the general market

� They subscribe to and utilize more advanced mobile services

such as text messaging, mobile internet, and mobile TV at a

much higher rate than the general market

� They invest in the advanced devices required for a rich

mobile media experience at much higher rates than othermobile media experience at much higher rates than other

demographics

� They tend to actively seek new mobile information and

entertainment sources to take full advantage of their mobile

investments

� They are the largest purchasers of premium content services,

ringtones, etc

� They text message more in a given month, 45% vs. 28% for

the general population

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75% of African American mobile

users are over the age of 25 and skew

female (57%), aligning perfectly with

the Tom Joyner Morning Show &

BlackAmericaWeb.com demo.

Radio AffiliatesTop Stations in Key Urban Markets

Chicago WSRB-FM 106.3Dallas KSOC-FM 94.5Houston KMJQ-FM 102.1Atlanta WALR-FM 104.1Atlanta WBKZ-AM 880Philadelphia WRNB-FM 107.9Washington WMMJ-FM 102.3Boston WILD-AM 1090Detroit WDMK-FM 105.9Miami WHQT-FM 105.1Seattle KYIZ-AM 1620Minneapolis XRNB-FM CableTampa WTMP-AM 1150Tampa WTMP-FM 96.1St. Louis WFUN-FM 95.5

Greensboro WQMG-FM 97.1Jacksonville WSOL-FM 101.5 West Palm Beach WNEW-FM 106.3 Oklahoma City KRMP-AM 1140 Memphis KJMS-FM 101.1 Hartford WKND-AM 1480 Buffalo WBLK-FM 93.7 Louisville WMJM-FM 101.3 Richmond WKJM-FM 99.3 Richmond WKJS-FM 105.7 New Orleans WYLD-FM 98.5 Birmingham WBHK-FM 98.7 Greenville-Spartanburg WJMZ-FM 107.3 Dayton WROU-FM 92.1 Tulsa KGTO-AM 1050

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St. Louis WFUN-FM 95.5Baltimore WWIN-FM 95.9Portland KBMS-AM 1480Charlotte WQNC-FM 92.7Cincinnati WMOJ-FM 100.3Cleveland WZAK-FM 93.1Kansas City KMJK-FM 107.3Orlando WCFB-FM 94.5Columbus WXMG-FM 98.9Milwaukee WJMR-FM 98.3Port St. Lucie WFLM-FM 104.7Indianapolis WTLC-FM 106.7Norfolk WKUS-FM 105.3Cleveland WAID-FM 106.5Raleigh-Durham WFXC-FM 107.1Raleigh-Durham WFXK-FM 104.3West Helena KAKJ-FM 105.3Nashville WQQK-FM 92.1

Tulsa KGTO-AM 1050 Grand Rapids WJNZ-AM 1140 Baton Rouge KBZE-FM 105.9 Baton Rouge KQXL-FM 106.5 Harrisburg WNNK-FM 95.3 Gainesville WTMG-FM 101.3 Muscle Shoals WMXV-FM 101.5 Charleston WMGL-FM 107.3 Little Rock KOKY-FM 102.1 Greenville-New Bern WIKS-FM 101.9 Columbia WLXC-FM 103.1 Des Moines KJMC-FM** 89.3 Toledo WIMX-FM 95.7 Mobile WDLT-FM 98.3 Pensacola WRRX-FM 106.1 Lexington WXRA-AM 1580 Lafayette KFXZ-FM 105.9Chattanooga WMPZ-FM 93.7

January 2009

Tom Joyner Makes Headlines…

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Anthony K MootryAccount Manager, Midwest/ West CoastHome of the Tom Joyner Morning Show

500 North Michigan Avenue, 3rd Floor500 North Michigan Avenue, 3rd FloorPhone: (312) 924-1349

fax: (312) 396-4185Cell: (312) 731-9772

Anthony.Mootry@REACHMediaInc.com