Questionnaire Results

By Fatima Iftikhar

Q 1, Gender? a) Male 40% b) Female 60%

40%

60%

Question 1

a b

Q 2, Age?

a) 18-25 50% b) 25-35 40% c) 35-45 10% d) 45-60

50%

40%

10%

Question 2

a b c d

Q 3, How often do you buy a newspaper?

a) Daily 50% b) 2-3 Times a Week 10% c) Weekly 10% d) Never 30%

50%

10%

10%

30%

Question 3

a b c d

Q 4, If judging by the appearance of a newspaper what do you find more attractive visually?

a)The Headline Presentation 50% b) The Logo Or Slogan or the Newspaper 20% c) The Pictures on its main page. 30% d) Others ………………………………….

50%

20%

30%

Question 4

a b c

Q 5, Which of these local newspapers do you prefer to read?

a) 30% b) 60% c) 10% d)

30%

60%

10%

Question 5

a b c

Q 6, Why do you prefer to read this specific newspaper?

1.It is Pakistan’s oldest and most widely read English language newspaper and was founded by Quaid a Azam Muhammad Ali Jinnah.

2. because of the entertainment news

3. Because it's the only one available at our place.

4. Because this is the only newspaper that comes at our place.

5. it gives authentic news

6.It’s The only one that is available at our place

7.It’s one of the oldest and most reliable newspapers

8.It’s the only one there at home.

9. Because it's the only one available at our place.

10.It’s the best delivering newspaper.

Q 7, How do you prefer to access your news?

a)Newspapers 50% b) Internet/Online 30% c) IPhone/Android Apps d) Radio/TV 20%

50%

30%

20%

Question 7

a b c d

Q 8, How much will you be willing to pay for a daily newspaper?

a) Rs 15 70% b) Rs 25 10% c) Rs 35 20% d) Rs 50

70%

10%

20%

Question 8

a b c d

Q 9, What kind of stories would you like to see in a local newspaper?

a) Sports 20% b) Crime 10% c) Business 10% d) Political e) Entertainment 60%

20%

10%

10%

60%

Question 9

a b c d

Q 10, If you were given a choice of creating a newspaper of your own choice what would it include?

1.A special sports section.

2. everything that a newspaper has.

3.Entairtainment

4.Sports

5.Kids corner

6.World wide entertainment and Sports only

7. Games and Comics

8.Entairnment

9.Sports

10. media news, political, business, social and economic conditions