3.) What kind of Media Institution might distribute your media product and why?

Bauer Media owns over 80 media brands, spanning a wide range of interests.

Their readers are made up of 42% men, whereas women make up two thirds of the overall readers.

Bauer Media is a division of the Bauer Media Group. The Group is a worldwide company, offering over 300 magazines in 15 countries, as well as online, TV and radio stations.

Bauer Media would distribute my media product. This is because the music magazines they currently publish, Q and Kerrang, are very different to my own, appealing to different age ranges and genres, unlike IPC Media, whose company distributes NME. As NME Magazine is what I based my own on, they would be very similar.Bauer Media could distribute my product through newsagents, supermarkets, and music shops.