Evaluation!

What kind of media institution might distribute my media product and why?

There are four main magazine distributors; Marketforce, Comag, Frontline and Seymour.

Firstly, Frontline are a Mainstream distributor. They are a very successful company who have

access to major retail outlets and online platforms. Frontline distribute over 160 magazine

titles, selling nearly 8 million copies in 55,000 shops ranging from super stores like Tesco, Asda and Sainsburys to small local corner shops. All

these shops are part of a huge media conglomerate.

Frontline Publish magazines such as; Bella, T.V Quick, Take a Break, Heat and even music

magazines like Q.The magazines that Frontline publish target a

huge mass audience.

Whereas, Vice Target an audience who have their own independent music style, they like to be

different and are trendsetting metropolitans aged 18-34. Unlike mainstream companies like frontline Vice target their audience by offering the magazine for free. The magazine is available worldwide in cool

trendy bars, cafes, fashion boutiques, record stores and many more. Vice distribute the magazine to

places where the audience socialize

Independent magazine publishers like Vice have low budgets so therefore they have more specific

distribution methods, unlike mainstream publishers like Frontline who have large budgets.

OR

To distribute my magazine I would chose frontline because my magazine is aimed at a mainstream audience. I would choose them because they distribute mainstream magazines such as Bella and Heat.Their magazines are sold in a wide range of different shops from supermarkets like Tesco to small corner shops like Spa.

WHO WOULD DISTRIBUTE MY MAGAZINE?

Because my audience are young girls you would expect them to do the weekly food shop with their parents therefore my magazine would suit being on sale in supermarkets. Frontline could distribute my magazine across a range of platforms meaning that my magazine can be available in many places so it is easy to access for my audience. I also have a website so my magazine is available online.

I would not chose vice to distribute my magazine because they are not a mainstream distributor. The audience that their magazines target are older and more sophisticated than my audience.