WHAT KIND OF MEDIA INSTITUTION MIGHT

DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

By Leah Brine

PUBLISHEROSSUM would be

distributed by Bauer

because they already

distribute similar

magazines. The company

also own Q and Kerrang!

two popular rock

magazines which have a

similar target audience

age range to OSSUM’s.

PUBLISHER The layout and interviews

included in magazines owned

by Bauer have many

similarities to OSSUM

including colour scheme,

topics and people portrayed.

The colour schemes include

red, black and white with

some difference for special

editions.

PUBLISHER

The topics covered include

tours, album releases,

music video interviews and

award results.

ADVERTISINGAdvertisements that

are common in

magazines owned by

Bauer include:

HMV

Album releases

Concert

advertisements

DVD

Alcohol

ADVERTISING

Games (Guitar Hero)

Radio Stations

App’s for Apple

products

Awards

ADVERTISING

These types of products

are suitable for OSSUM to

advertise because they

are common

advertisements found not

only in music magazines

but magazines owned by

Bauer.

ONLINE PRESENCE? OSSUM would have an

online presence

because not only do

they have a website

they also would have a

radio channel, playing

music from the bands

they feature in the

magazine.

ONLINE PRESENCEThere would also be an

online version of the

magazine available to

download.

An App would be

available from the apple

store, to stay connected to

the magazine and receive

updates and new release

information.