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Election 2016 – A Brief Overview and Analysis FEBRUARY 9, 2016

Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

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Page 1: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

Election 2016 – A Brief Overview and AnalysisFEBRUARY 9, 2016

Page 2: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

M O O D O F T H E C O U N T R Y

Page 3: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

PAGE  3

O N E T H I N G A M E R ICA NS A L L A G R E E O N : G O V E RNME NT N O T W O R K IN G

Source: Gallup

vCongress' job approval is 16%

v34% of Americans are satisfied with our system of government and the way it works (down by half from 15 years ago)

vDysfunctional government was overall the single most important U.S. problem Americans mentioned throughout 2015

v32% of Americans have a great deal or fair amount of confidence in the legislative branch of government, within a few percentage points of the lowest reading in Gallup's history of this measure

Page 4: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

PAGE  4

M A J O RI TY O F A M E R I CAN V O T ERS WA N T A L E A D E R W H O W I L L B R I N G G R E ATER C H A N GES , E V E N I F H E / S H E H A S L E S S E X P E RI ENC E

Source: NBC/WSJ Survey, January 9-13, 2016

Thinking about the 2016 presidential elections, which of the following statements comes closers to your point of view.

36%

61%

3%Depends / Not sure

Statement A: This is a time when it is important to look for a more experienced and tested person even if he or she brings fewer changes

to the current policies.

Statement B: This is a time when it is important to look for

a person who will bring greater changes to the current

policies even if he or she is less experiences and tests.

Page 5: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

Source: NBC News/ Wall Street Journal Survey, January 9-13, 2016 PAGE 5

B U T I S 2 0 1 6 R E A L LY A C H A N G E E L E C TIO N?

Strongly Democrat33%

Not strongly Democrat

13%Not strongly Republican

10%

Strongly Republican

33%

Other5%

Not sure6%

Putting aside for a moment the question of who each party’s nominee might be, what is your preference for the outcome of the 2016 presidential election – that a Democrat be elected president or that a Republican be elected president? And do you strongly prefer a

[Democrat/Republican], or is your preference not that strong?

Total Republican:43%

Total Democrat:46%

November 2007Republican 39%Democrat 49%Not sure 11%

Page 6: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

2 0 1 6 – E L E C T I O N P R E V I E W – T H E P R E S I D E N CY :R E P U B L I CA N N O M I N A T I O N

Page 7: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

PAGE 7

T H E G O P PAT H T O A P R E S I DEN TIA L N O M I NATI ONThe calendar is shorter. Republicans shortened their primary process to give their nominee more time to raise money and campaign for the November election.

Phase 1: February133 delegates at stake5.4% of total awarded

Phase 2: Early March963 delegates at stake39% of total awarded

Phase 3: Late March474 delegates at stake19% of total awarded

Phase 4: April – June902 delegates at stake36% of total awarded

133 963 474 902

Candidates need 1,237 delegates to win the nomination.

Total = 2,472

Source: The Wall Street Journal

Page 8: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

PAGE 8

S TA R TED W I T H 1 7 , N O W D O W N T O 9 C A N D I DATES . H O W M A N Y W I L L B E L E F T A F T E R N E W H A M PS HIR E?

Dropped Out

Page 9: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

0%

10%

20%

30%

40%

50%

60%

70%

Rubio Trump Cruz

Chances of becoming the Republican presidential nominee

Before Iowa caucus After Iowa caucus

51%

30%

8%

PAGE 9

T R U M P L E A DS I N N AT I O NAL P O L LI NG; B I G S H I F T I N P R E D IC TIO NS M A R K ETS F O L L OWI NG I O WA

Source: HuffPost Pollster Trend, June 2015-Feb, 2016

12% 14%9%

9%7% 6% 5% 5%

6%5% 6% 6%

8%13%

18% 19%

11%

8%6%

9% 10%

15%

10%

15%

5%

15%

31%28% 28%

34%39%

35%

10% 8%

14%17%

21%

14%8% 8%

June July Sept Oct Nov Dec Jan Feb

2016 Republican Primary PreferenceAmong Republican and Republican leaning voters

Bush Cruz Rubio Trump Carson

44%

33%

Source: PredictWise

13%

Rubio was at 61%

before NH

debate

Trump was at 22%

before NH

debate

Page 10: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

PAGE 10

T E D C R U Z W O N T H E I O WA R E P U BLI CAN C A U C US, W I T H T H E H IGH T U R N OUT O F E VA N GEL ICAL A N D B O R N -A GAI N C H R IS TIA NS A I D I N G H I S V I C T ORY

Source CNN

Candidate % of Votes Number ofDelegates

Ted Cruz 28% 8Donald Trump 24% 7Marco Rubio 23% 7Ben Carson 9% 3

Jeb Bush 3% 1Carly Fiorina 2% 1John Kasich 2% 0

Mike Huckabee 2% 0Chris Christie 2% 0

Rick Santorum 1% 0

34%

22% 21%

64%

18%29% 26%

36%

Cruz supporter Trump supporter Rubio supporter Total

% of born-again and evangelical Christian voters at the Iowa Republican caucus

Born-again/evangelical ChristianNot born-again/evangelical Christian

Page 11: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

PAGE 11

N E W H A M P SH IRE – W H AT’ S AT S TA K E?

Source: Huffington Post

New Hampshire Primary Information

When? Tuesday,February 9th

Number of Delegates 23

Voter Eligibility Open Primary

Delegate Selection Proportional

Key Component

400,000 undeclared voters

New Hampshire has gone differently than

Iowa in each of the last six open elections on the Republican side.

In 2012, Mitt Romney won the Republican

primary in New Hampshire with 39% of

the votes.

2012 results by County

Source: PoliticalMaps.org

Page 12: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

PAGE 12

T R U M P H A S C O N S IST ENTLY L E A D I N N E W H A M P SH IRE P O L L S

Source: HuffPost Pollster Trend, June 2015-Feb, 2016

14%13% 11%

9%8%

8% 7%8%

10%

5% 5% 5%5% 6%

8%11% 11% 12%

7% 6% 5%5%

8% 10%12% 13%

15%

12%

15%

21%25% 27% 27% 27%

30% 31%

5%6%

7% 9%11% 11%

8%4% 3%

June July Aug Sept Oct Nov Dec Jan Feb

2016 Republican Primary PreferenceAmong Republican and Republican leaning voters in New Hampshire

Bush Cruz Rubio Trump Carson

Candidate Average

Donald Trump 31.0%Marco Rubio 14.7%John Kasich 14.1%

Ted Cruz 11.9%Jeb Bush 10.2%

Chris Christie 5.8%Carly Fiorina 4.6%Ben Carson 2.5%

HuffPost Pollster Trendas of February 9th, 2016

Ø In the history of New Hampshire presidential primaries, there has never been a Democratic or Republican contest where five or more candidates won 10% or more of the vote.

Page 13: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

PAGE 13

R E C E NT O N L I NE A C T I VI TY S U G G ESTS C R U Z M I G H T D O B E T T ER T H A N E X P E CTED I N N E W H A M P S HIRE

Source: Brandwatch

0

10000

20000

30000

40000

50000

60000

2/6/16 2/7/16 2/8/16 2/9/16

National

Ben  Carson Carly  Fiorina Chris  Christie Donald  Trump

Jeb  Bush John  Kasich Marco  Rubio Ted  Cruz

0

50

100

150

200

250

2/6/16 2/7/16 2/8/16 2/9/16

New  Hampshire

Ben  Carson Carly  Fiorina Chris  Christie Donald  Trump

Jeb  Bush John  Kasich Marco  Rubio Ted  Cruz

Volume

Page 14: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

PAGE 14

N E W H A M P SH IRE P R E DIC TIO N M A R KE TS A N D P U N D ITS

Source: FiveThirtyEight polls-plus forecast is based on state polls, national polls, and endorsementsPredictWise prediction data are based on odds from the Betfair and PredictIt betting exchanges and markets, and aggregate polling data from HuffPost Pollster

6%

7%

7%

78%

John Kasich

Jeb Bush

Marco Rubio

Donald Trump

PredictWise Chance of Winning New Hampshire PrimaryAs of February 9th

70%

10%

10%

6%

Donald Trump

Marco Rubio

John Kasich

Jeb Bush

FiveThirtyEight.com Chance of Winning New Hampshire PrimaryAs of February 9th

Page 15: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

Source: CNN/WMUR, February 4-8, 2016 PAGE 15

M O S T N H G O P P R I M ARY V O T E RS A R E U N C E RTAI N O F W H O T H E Y W I L L S U P P ORT, B U T N E A R LY A T H I R D W O U LD D E F INI TELY N O T S U P P ORT T R U MP

46%

24%31%

Definitely decidedLeaning toward someoneStill trying to decide

Have you definitely decided who you will vote for in the New Hampshire primary, are you leaning toward someone, or have you considered some candidate but are still trying to decide?

1%

3%

4%

4%

7%

13%

13%

32%

Carson

Kasich

Christie

Fiorina

Rubio

Bush

Cruz

Trump

Which of the candidates who are either running or considering running for the Republican nomination would

you NOT vote for under any circumstance?

Page 16: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

Source: 2012 Exit Polls PAGE 16

N E A R LY H A L F W H O V O T ED I N 2 0 1 2 M A D E U P T H E I R M I N D S A B O U T W H O T O B A C K W I T HI N T H E L A S T F E W D AY S B E F OR E T H E V O T I NG B E G AN

Page 17: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

2 0 1 6 – E L E C T I O N P R E V I E W – T H E P R E S I D E N CY :D E M O C R A T I C N O M I N A T I O N

Page 18: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

PAGE 18

T H E D E M O CR ATIC PATH T O A P R E S I DENT IAL N O M I NATI ONDemocrats followed suit after the Republicans shortened their primary calendar.

Phase 1: February186 delegates at stake

4% of total awarded

Phase 2: Early March1,389 delegates at stake

29% of total awarded

Phase 3: Late March1,113 delegates at stake

23% of total awarded

Phase 4: April – June2,073 delegates at stake

44% of total awarded

186 1,389 1,113 2,073

Candidates need 2,383 delegates to win the nomination.*Keep in mind there are 713 superdelegates (public officials and party insiders who are free to back any candidate and aren’t selected in primaries or caucuses), of which Hillary

Clinton has already won commitments from more than 350.

Total = 4,761

Source: The Wall Street Journal

Page 19: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

PAGE 19

H I L L A RY C L I NTON B A R ELY C O M E S O U T O N T O P I N T H E I O WA D E M O CRAT IC C A U C USLarge discrepancy in age and most important candidate quality between those who supported Clinton versus Sanders.

Source: The Washington Post

Candidate Number of Delegates

Hillary Clinton 49.9% 23Bernie Sanders 49.6% 21Martin O’Malley 0.6% 0

Clinton SandersAge17-29(18% of caucus goers) 14% 84%

30-44(19% of caucus goers) 37% 58%

45-64(36% of caucus goers) 58% 35%

65+(28% of caucus goers) 69% 26%

Most important candidate qualityCan win in November(20% of caucus goers) 77% 17%

Has right experience(28% of caucus goers) 88% 9%

Cares about people like(26% of caucus goers) 22% 74%

Honest and trustworthy(24% of caucus goers) 10% 83%

Page 20: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

PAGE 20

C L I N TON L E A DS N AT IONA LLY, B U T S A N DER S H A S N A R R OWED H E R L E A D ; L I T T LE C H A N GE I N P R E D ICT ION M A R KET S A F T ER I O WA

Source: HuffPost Pollster Trend, June 2015-Feb, 2016

12%17% 18%

24% 25%30% 31% 34% 37%

60% 58%54%

47% 45%

55% 56% 55%50%

June July Aug Sept Oct Nov Dec Jan Feb

2016 Democratic Primary PreferenceAmong registered/leaned Democrats

Sanders Clinton

Source: PredictWise

83%

16%

83%

17%

Clinton Sanders

Chances of becoming the Democratic presidential nominee

Before Iowa Caucus After Iowa Caucus

Page 21: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

PAGE 21

N E W H A M P SH IRE – W H AT’ S AT S TA K E?

Source: The New York Times

New Hampshire Primary Information

When? Tuesday,February 9th

Number of Delegates 32

Voter Eligibility Modified Primary

Delegate Selection Proportional

Key Component 400,000 undeclared voters

39.1%, 9 delegates36.5%, 9 delegates

2008 results by County

In 2008, Hillary Clinton won the Democratic

primary in New Hampshire with 39% of

the votes.

Page 22: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

PAGE 22

S A N D ER S P O L L ING FA R A H E A D O F C L I N TON I N N E W H A M P SH IRE

Candidate Average

Bernie Sanders 54.8%Hillary Clinton 40.7%

HuffPost Pollster Trendas of February 9th, 2016

Source: HuffPost Pollster Trend, June 2015-Feb, 2016

26%30%

37%

41% 42% 43%47%

51% 55%45% 44%

40%

38% 37% 40%44% 41% 41%

June July Aug Sept Oct Nov Dec Jan Feb

2016 Democratic Primary PreferenceAmong Democratic and Democratic leaning voters in New Hampshire

Sanders Clinton

Page 23: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

PAGE 23

N E W H A M P SH IRE P R E DIC TIO N M A R KE TS A N D P U N D ITS

98%

2%

Bernie Sanders

Hillary Clinton

PredictWise Chance of Winning New Hampshire Primary

As of February 9th

> 99%

< 1%

Bernie Sanders

Hillary Clinton

FiveThirtyEight.com Chance of Winning New Hampshire Primary

As of February 9th

Source: FiveThirtyEight polls-plus forecast is based on state polls, national polls, and endorsementsPredictWise prediction data are based on odds from the Betfair and PredictIt betting exchanges and markets, and aggregate polling data from HuffPost Pollster

Page 24: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

P R I M A R Y S E A S O N

Page 25: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

PAGE 25

T H E O P E N I NG R O U N D – F E B R UA RY 1 S T – 2 7 TH

REPUBLICANSTHE OPENING ROUNDIA > NH > SC > NV

133 DELEGATES

DEMOCRATSTHE OPENING ROUNDIA > NH > NV > SC

186 DELEGATES

Page 26: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

Source: Huffington Post, PAGE 26

T H E I M P O RTA NCE O F T H E T R I N I TY

Year Iowa New Hampshire

South Carolina Nominee President

1980 Bush Reagan Reagan Reagan Reagan

1988 Dole Bush Bush Bush Bush

1996 Dole Buchanan Dole Dole Clinton

2000 Bush McCain Bush Bush Bush

2008 Huckabee McCain McCain McCain Obama

2012 Santorum Romney Gingrich Romney Obama

Open GOP nominations since ’80: 6GOP won 3 of those 6 elections

Candidates who ‘ran table’ early: 0

Open Democratic nominations since ’80: 6Democrat won 2 of those 6 electionsCandidates who ‘ran table’ early: 1

Year Iowa New Hampshire

South Carolina Nominee President

1984 Mondale Hart Jackson Mondale Reagan

1988 Gephardt Dukakis Jackson Dukakis Bush

1992 Harkin Tsongas Clinton Clinton Clinton

2000 Gore Gore Gore Gore Bush

2004 Kerry Kerry Edwards Kerry Bush

2008 Obama Clinton Obama Obama Obama

Page 27: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

Source: NY Times PAGE 27

Page 28: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

PAGE 28

S O U T H C A R O LIN A A N D N E VA DA – W H AT ’S AT S TA K ESouth Carolina is an extremely important primary for Republicans, as it has correctly determined the Republican nominee since 1980, with the exception of 2012.

Source: Election Central

South Carolina Primaries Nevada Caucuses

Republicans Democrats Republicans Democrats

When? Saturday,February 20th Saturday, February 27th Tuesday, February 23rd Saturday, February 20th

Number of Delegates 50 59 30 43

Voter Eligibility Open Primary Open Primary Closed Caucus Closed Caucus

Delegate Selection Winner-take-all Proportional Proportional Proportional

Key ComponentEvangelicals; low-propensity voter

mobilizationAfrican-American voters Turn out in rural areas Latino voters; turn out in

rural areas

Page 29: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

PAGE 29

S U P E R T U E S DAY ( 3 / 1 ) , A K A “ S E C ” P R I M ARY D AY

Super Tuesday: March 1st

NH à AK, CO, MA, MN, ND, VTSC à AK, AL, AR, GA, OK, TN,

TX, VA, WY

Only  RepublicanBoth  Parties

Page 30: Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016

1025 F Street NW, 9th FloorWashington, DC 20004

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202.337.0808 | GPG.COM

GPG ResearchThe Glover Park Group is a leading strategic communications and government affairs firm. GPG offers an integrated and complementary suite of services to plan, build and execute all manner of communications tactics, campaigns and programs.

Our in-house research team is a data and insight-driven outfit. We employ cutting-edge research methodologies, from digital analytics to quantitative and qualitative opinion research, to help our clients understand where the conversation begins and, more importantly, how we can influence it.

For more information about this presentation or to find out more about GPG’s research capabilities contact:

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