Public Media 2.0: Dynamic, Engaged Publics

Jessica Clark Pat Aufderheide www.futureofpublicmedia.net

What’s Public Media 2.0?

‣ Mission: Provide content/context for publics to form around shared issues without political or corporate interference

‣ Paradigm shifts:- from broadcast to network- from consumption to conversation- from situated to ubiquitous

Two ways to thrive:

‣ Create/curate original, relevant content

‣ Directly engage publics around issues—both online and off

Example: Public Radio Tunerhttp://www.publicradiotuner.com

Example: Ushahidi on Al Jazeerahttp://labs.aljazeera.net/warongaza/

Shifting tools & platforms

‣ rise of broadband

‣ escalating mobile penetration

‣ mashups and databases

‣ multiplayer games

‣ media “in the cloud”

‣ APIs and visualizations

Shifting user habits

‣ choice

‣ conversation

‣ curation

‣ creation

‣ collaboration

Collaboration is key

‣ Public media 2.0 experiments are breaking out of old zones

‣ “Hybrid” projects are flourishing:- Pro/am- Nonprofit/for-profit- Multiplatform- Online/offline

Pubmedia 2.0 Leadership

‣ What’s needed at the national level?1) Support for content2) Coordination of participatory platforms

‣ New roles for stations:- Local hubs for public participation- Conveners and collaborators- Aggregators of quality content- Nodes in the national network

‣ Not just this: ‣ Or this

‣ But robust, cross-zone content matched with a national engagement platform

Takeaways:

‣ The core function of public media 2.0 is to generate publics around issues

‣ Broadcast is being replaced by networked communication

‣ This offers a strong opportunity for public media outlets to adopt new roles that meet old goals

CSM’s next steps:

‣ Examining and convening conversations around policy for public media 2.0

‣ Researching impact measurements for mission-driven media

‣ NOTE: create visual that demonstrates national network and new collaborative roles for stations

www.futureofpublicmedia.net