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Prepaired by:
Iwona SzwedoLukasz Chwaszcz
1989 – SOLIDARNOŚĆ
1990 – Lech Wałęsa’s campaign
NOWADAYS
Political PR as the element of POLITICAL MARKETING
Electoral marketing Political PR Political manipulation
Speeches and public meetings
Reports and lectures
Jubilees, meetings on the top, international visits
Instruments of working with medias
Communication channels
Spontaneous Routine Strategic
We have 4 modules of PR selected by J. Grunig, however
the most often which are used in Poland are modules 2 and 3.
But during elections we have pure propaganda which is used
by different political parties.
Bad too much propaganda
Good employing more and more PR officers
Missing good dialog between politicians