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CONTEMPORARY
PUBLIC RELATIONS // AND CRITICAL
DIGITAL & ONLINE ENVIRONMENTS
UNCONTROLLED 1. LARGE &
CHALLENGED 2. OLD MODELS
DOESN’T CUT IT 3. STATIC
NEW ETHICS ?? 4. NEW MEDIA
STRATEGY 5. YOU NEED A
SOCIAL MEDIA RECENT PR
INVOLVEMENT?
CAMPAIGN A. I SPY LEVIS
h"p://www.youtube.com/watch?v=2X8Bd3-‐G6IU
CAMPAIGN B. SHARE A COKE
QUEENSLAND C. TOURISM
SHARE? WHAT DO THEY
h"p://www.youtube.com/watch?v=zQybOsM-‐7Qw
CAMPAIGN D. WITCHERY MAN
GOOD PUBLICITY? IS ANY PUBLICITY
WHY?
QUESTIONS?