cc

Data Statistics

Data source:

Ooh media analysis for the period of 1-15 Oct 2014. The research data collected from 2480 Billboards of Karachi In this study We included Ground based structure, Roof top, Wall hanging, Over head bridge, Pedestrian bridge etc, minimum of 10X20 sqf size board. We found that PPP for its 18 October rally campaign occupied most of the bill boards of Karachi. Many National and Multinational Brands billboards overlapped by the party message skin.

We would like to share the some figures with Pakistan Media Industry.

Data source:

TOTAL No of Boards by PPP: 367TOTAL Budget on tariff : 44 Million*

* All prime locations and mostly grand size boards are occupied.

Data source:

TOP Roads by PPP Hoardings

SH

AH

RA

H-E

-FA

ISA

L

DEFEN

CE H

OU

SIN

G A

UTH

OR

ITY

UN

IVER

SIT

Y R

OA

D

SH

AH

RA

H-E

-QU

IDEEN

KH

AYA

BA

N-E

-SA

AD

I

SH

AH

EED

-E-M

ILLA

T R

OA

D

KO

RA

NG

I R

OA

D

SH

AH

EED

-E-M

ILLA

T E

XPR

ES

S W

AY

M.A

JIN

NA

H R

OA

D

RA

SH

ID M

INH

AS

RO

AD

SH

ER

SH

AH

SU

RI R

OA

D

PN

S K

AR

SA

Z

GU

LSH

AN

-E-IQ

BA

L

NA

TIO

NA

L S

TA

DIU

M R

OA

D

GU

LIS

TA

N-E

-JA

UH

AR

NA

WA

B_S

IDD

IQU

E A

LI K

HA

N R

OA

D

NEW

M.A

JIN

NA

H R

OA

D

0

10

20

30

40

50

60

70

80

90

100

Shara-e-faisal is most cluttered by 89 hoardings of PPP followed by DHA.

Data source:

TOP Locations by PPP Hoardings

CLI

FTO

N C

EN

TER

BEN

AZ

IR S

HA

HEED

PA

RK

PU

NJA

B C

HO

WR

AN

GI

NU

RS

UR

Y B

RID

GE

LAA

L K

OH

TI

SA

BZ

I M

AN

DI

NU

RS

UR

Y

BA

LOC

H C

OLO

NY

ALL

AH

WA

LI C

HO

WR

AN

GI

AG

HA

S S

UPER

MA

RK

ET

ALT

AM

AS

H C

HO

WR

AN

GI

NIP

A

QU

IDEEN

CH

OW

RA

NG

I

P.A

.F F

AIS

AL

SA

DD

AR

FTC

REG

EN

T P

LAZ

A

AW

AM

I M

AR

KA

Z

PN

S K

AR

SA

Z

BA

HA

DU

R A

BA

D

0

5

10

15

20

25

30

35

40

cc

Hording Structure wise

Data source:

GROUND94%

BRIDGE3%

ROOF TOP3%

Most of the boards are ground based but of them are on Roof top and bridges.

Head Office – Karachi Pakistan

Postal:

Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off

Main Sharah-e-Faisal, Karachi, Pakistan.

Phones/Faxes:

Phone: +9221-34583302,

+9221-34289818,

+9221-34289819

Fax: +9221 34576659

e-Contact

khi@mediatrackpk.com

www.mediatrackpk.com

www.facebook.com/mediatrackpk

www.dailymotion/mediatrackpk

For query and suggestions