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Peer to peer fundraising strategies for you nonprofit and customer success stories.
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04/11/2023 Blackbaud Confidential 1
Presented By:
Kenneth KuhlerOnline Solutions ConsultantBlackbaud
Peer to Peer Fundraising: Sustainable Fundraising That is Effective and Efficient
04/11/2023 Blackbaud Confidential 2
04/11/2023 Blackbaud Confidential 3
Peer to Peer Fundraising
• Why Peer to Peer?
• Benchmark Data
• Key Findings and Strategy Opportunities
• Real World Examples
WHAT ARE WE TALKING ABOUT TODAY?
04/11/2023 Blackbaud Confidential 4
Constituent Expectations Have Changed.
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Peer Solicitation Is Broadly Accepted
Peer to Peer
Social Media
Phone
Text
52%
41%
28%
22%
15%
8%
% say appropriate solicitation channel (rank ordered by very important –blue)
Did you know?TeamRaiser clients raised 70% of event funds raised by the top 30 events in 2012.
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F UNDRAIS ING E MP HAS IS : MAT URE S
6
Matures
Boomers
Gen XGen Y
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GE NE RAT IONAL G IV ING
30% 40% 50% 60% 70% 80% 90%$0
$100
$200
$300
$400
$500
$600
$700
$800
$900
$1,000
$1,100
$1,200
% Giving
Tota
l an
nua
l giv
ing
Boomers
Gen X
Matures
Gen Y
58% Give35.9M donors$796 yr/avg4.2 charities$35.9 B/yr
56% Give28.5M donors$341 yr/avg3.6 charities$9.7B/yr
67% Give52.2M donors$901 yr/avg5.2 charities$47.1 B/yr
79% Give30.8M donors$1066 yr/avg6.3 charities$32.7 B/yr
04/11/2023 Blackbaud Confidential 8
Peer to Peer Fundraising Benchmark Insights
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WHAT IS THE P2P BENCHMARK REPORT?
P2P Analysis Overview
1,275 organizations & 28,000 events
Events from Jan 1, 2010 to Dec 31, 2011
Metrics listed in Median Values
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OVERALL: EVENTS ARE GROWING PARTICIPANTS
2010 – 2011 Median Change
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OVERALL: EVENTS ARE GROWING ONLINE REVENUE
2010 – 2011 Median Change
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Key Findings and Strategy Opportunities
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KEY FINDING:PARTICIPANTS ARE MULTI-CHANNEL COMMUNICATORS
While number of emails sent were down, online fundraising was up! Participants are using truly multi-channel fundraisers.
04/11/2023 Blackbaud Confidential 14
ENSURE A POSITIVE USER EXPERIENCE
MAKE YOUR DONOR EXPERIENCE EASY
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KEY FINDING: RETURNING VS. NEW PARTICIPANTS
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Retention
Event Day
Post Event
Year Round
Segmented
RETENTION STRATEGY
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KEY FINDING: THIRD PARTY FUNDRAISING IS HOT
Peer-to-Peer Fundraising, DIY Fundraising, Independent Fundraising Events, Marathon Fundraising, Crowd funding, Virtual Events….
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Real World Examples
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MICHIGAN HUMANE SOCIETY
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Increased online event donations from $522,110 to $807,900
SCLERODERMA FOUNDATION
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WATERCAN: DONATE YOUR SPECIAL DAY
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FOOD BANK OF NEW YORK CITY: VIRTUAL FOOD DRIVE
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NATIONAL MS SOCIETY: DIY FUNDRAISING
Raised $1.5M
in Year 1
04/11/2023 Blackbaud Confidential 24
ALZHEIMER’S ASSN:THE LONGEST DAY
In Year 1, 200 Teams
Raised $236K
04/11/2023 Blackbaud Confidential 25
QUE S T IONS ? WANT MORE ? DOW NL OAD OUR RE S E ARCH.
Email us at [email protected]