DEMAND THE CHANGE

WE VOTED FORwww.OneNationWorkingTogether.org

OUR NATION IN CRISISOUR NATION IN CRISIS30 years of unchecked concessions to corporations, financial elites, and the rich without regard to the impact on our society as a whole. The results have been devastating:

•8 million jobs lost; unemployment rate above 10%; underemployment; depression-like destruction in working America

•1.2 million families have lost or are losing their homes

•Closing schools, laying off teachers, raising fees and closing doors to higher education

•Shrinking social contract as reduce, restrict and eliminate vital parts of civic life - closing parks and libraries, stretching public safety officials

•The financial crisis and oil spill disaster are direct results of rolling back regulatory oversight and accountability to the public

POPULAR ANGER POPULAR ANGER AND DISCONTENTAND DISCONTENT

•Widespread frustration, anger and dissatisfaction with the status quo

•Pervasiveness of the pain across the country creates conditions for change

•The anger and discontent can be channeled to and captured by the right or the left

•Seeing aggressive, energized and divisive and right-wing populist motion

•We need a vibrant, viable, progressive populist vehicle

ONE NATIONONE NATION• We have a chance to galvanize a majority

movement for justice in America• Can build a movement that both looks like

America and resonates with all segments of the American family

• Rooted in country’s democratic and progressive traditions; reclaim American themes and traditions - a more perfect union, common good and justice for all

ONE DREAMONE DREAMTHE AMERICAN DREAMTHE AMERICAN DREAM• Meaningful, stable jobs to provide our

families• A home we can call our own• The opportunity for our children to obtain a

quality education regardless of economic circumstances

•The chance to become an American citizen and contribute to improving America

AMERICAN DREAMAMERICAN DREAMPolicy AgendaPolicy Agenda

• Pass the Local Jobs for America Act, authored by Congressman Miller, to create over 1 million job

• Green Jobs, Transportation, Climate Change • Pass the Let Wall St. Pay for the Restoration of Main

St. Act• Require banks to modify mortgage terms and lend a

meaningful percentage to small businesses• Pass the Employee Free Choice Act • State Fiscal Relief• Comprehensive Immigration Reform

ONE NATION CAMPAIGNONE NATION CAMPAIGNGoalsGoals

• Reset the national political narrative and affect the national climate

• Win over large segments of the discontented populace

• Energize and mobilize our base constituencies

• Strengthen and highlight a strong constituency for bottom-up economics, public investments and fair taxation

ONE NATION CAMPAIGNONE NATION CAMPAIGNPlan of ActionPlan of Action

• Strengthen the unity and coordination of our groups so we can serve as a vehicle and platform for broad progressive populist activity

• Engage in multi-month organizing, mobilization and communication to attract allies and impact public opinion

• Make major show of force of our numbers, vision and energy

• GOTV for November elections

• Multi-dimensional, multi-media communications plan to complement all of the above activities

• Phases / 2010 Plan: Organizing, Mobilizing, GOTV

SUMMERSUMMERPlan of ActionPlan of Action

Summer actions and messenger deployment to impact on the narrative and offer a positive alternative• Summer Conferences and Events• Media campaign of Op-Eds, talking points for messengers, engaging popular culture leaders• Branding and message dissemination campaign aimed at young, poor, and minority populations

DEMAND THE CHANGE WE VOTED FOR

MARCH ON WASHINGTONMARCH ON WASHINGTONNational Day of ActionNational Day of Action

National Mobilization in DC on October 2, 2010•Speakers, cultural performances, celebrities at the steps of •Lincoln Memorial•Inspire and invigorate our base and allies•Send a message about the size and strength of our movement•Ideas Forum: Articulates a vision for a New Economy that prioritizes people and provides a secure life for all Americans, with leading public intellectuals validating our agenda and adding their voices to the mix

INVIGORATING DEMOCRACYINVIGORATING DEMOCRACYNovember 2, 2010November 2, 2010

• Build strong state and local clusters and hubs through the 10-2-10 mobilization

• Turn that infrastructure towards civic engagement for the November elections

• Inject our policy priorities into the political debate heading into November; lay the foundation for 2011 policy advocacy

2011-20122011-2012PLANNING FOR OUR FUTUREPLANNING FOR OUR FUTURE

• State-based capacity and advocacy

• DC policy advocacy

• Jobs, homes, immigration reform

• Leadership Conference-led jobs campaign

• Sharpen New Economic Model: Bottom-up orientation, shared prosperity, reverse Reaganomics

• Continue to expand and redirect progressive movement to areas with high concentrations of people of color- what pollsters describe as the “Rising American Electorate”

• Influence public opinion on the economy

STRUCTURE AND STRUCTURE AND OPERATIONSOPERATIONS

• Putting together a campaign apparatus and infrastructure, drawing from the organizational lessons from the immigration march

• All of our groups are deploying staff, interns, volunteers and resources to fill out the campaign infrastructure

• We’ve had initial positive indications from our allies in labor and philanthropy, and are confident we’ll be off to a strong fundraising start

• STAFF: Organizing/Mobilizing and Communication• Dedicate one or more FTE’s (also interns/vols)• Quantify time commitment of other staff• Help build our regional, state, local and constituency

structure (7 regions)• MONEY: Sliding scale, Special Appeals to donors• BUSES: Organizing people to fill buses a top priority• Political education on way there, finalizing GOTV

plans on way back

HOW YOU CAN HOW YOU CAN HELPHELPSTAFF, MONEY AND STAFF, MONEY AND

BUSESBUSES

www.OneNationWorkingTogether.org