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How to crowdsource election monitoring in 30
days
(the mexican experience)
how it started?(sorted chronologically)
@osalazar(technologist / activist - NYC)
@andreslajous(activist - Boston)
@afromusing(Ushahidi - Chicago)
@joviedo(developer - Mexico)
@smjorge22(SMS Guru - Mexico)
@blackalller(Designer - Boston) @maggit
(developer - NYC)
@damog(developer - NYC)
@maiteazuela(activist - Mexico)
*YES, we all use twitter
the team
*As we love democracy, the name was democratically chosen using the voting platform selectricity.org
why a luchador?
+ + =*designer: Luis Blackaller @blackaller
how does it work?
citizen reports
official reports(NGOs)
*to be approved reports must be violations to the Federal Code of Electoral Institutions and Procedures
trip to Mexico city
*racoon in Mexican slang: refers to a person who steals votes in an election
capacity building
Cuidemos el voto team presented the platform to NGOs and provided free training
this was key to assure the adoption and speed up the learning process.
capacity building is an important piece of the recruiting strategy
our partners
NGOslocal
entrepreneurs
academia
government
100 dollar media campaign
*hi5 is a popular social network in Mexico among the young
•use your social graph
•identify and use popular social networks
•engage local bloggers
•engage social network users
it’s not easy but it is possible
new media campaign
(the strategy)
identify and engagelocal bloggers, activists, journalists, and influencers
use blogs and twitterto build and maitainmomentum
=more followers andsupporters
=spill over into mainstream media
create and use widgets, badgets, andiframes
=spread the word easily
#cuidemoselvoto
spreading the news
journalistmainstream
mediatwitter
cuidemos teambloggers & influencers
high relevance blogs
iframethird party
sitessymbiotic
integration
common electoral fraud(in Mexico)
alteration of
the polls
retention ofcredentials
coercion withsocial programs
falsification ofresults
campaigns inpolling stations
vote buying
coercion withsocial programs
violence
e-day
offical observers
citizen observers
NGO admin(analyses and approves
reports)officials reports are
automatically approved and mapped
Cuidemos admins(analyze and approve
reports)
*cuidemos admins were @andreslajous and @osalazar
citizen reports areanalyzed before approval
reports
report # 1: party gives cans of pickled jalapeño with political marketing (vote buying)city: Puebla
report # 2: teacher’s union using forms to engage people to vote for a specific political party (union coercion)city: San Luis Potosí
reports (cont’d)
report # 3: party gives food to buy votes(vote buying)city: Durango
report # 4: candidate stabs other candidatein the polling station (violence)city: Colima
reports distribution
YES 1% SMS. Apparently Mexican NGOs prefer twitter and web over SMS
web analytics
• pages/visit: 3.63• average time on site: 5.09 minutes• percentage of new visits: 68.63%
11,1527,697 1,059
40,444
spin off
turning protests into proposals
(twitter campaign against Mexican Internet Tax)
next stepsCuidemos el Voto Puebla !(local elections, governor)
what: the biggest crowd sourced election monitoring in Mexican history (and maybe the world?)
who: COPARMEX (Mexican Employer’s Confederation),Universities and Colleges, NGOs, official electoral observers, and volunteers (students).
when: e-day July 4th. stay tuned !
¡ gracias !