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Analysis of MOJO Magazine.
Citation preview
By Carlene. St. Matthew DanielBy Carlene. St. Matthew Daniel& Miriam Marianni& Miriam Marianni
Mojo is a popular music magazine published initially by Emap, and since January 2008 by Bauer. It is distributed monthly in the United Kingdom.
Mojo was first published on 15th October 1993; the first issue had Bob Dylan and John Lennon as its first cover stars.
The launch editor of Mojo was Paul Du Noyer and his successors have included Mat Snow, Paul Trynka and Pat Gilbert.
Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 230 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media reaches over nineteen million UK adults across multiple media channels.Our business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors.
“Mojo has overtaken its sister title Q to become the biggest-circulation paid-for music magazine, while there were big drops for music titles New Musical Express, Kerrang! and Metal Hammer in the latest circulation figures out today. Bauer Media's classic rock magazine Mojo had an average monthly circulation of 98,484 in the second half of last year, down 2% year on year but up 0.8% on the previous six months. It overtook fellow Bauer title Q, which fell 8% year on year and 5.4% on the first half of the year to 94,811.”
http://www.guardian.co.uk/media/2010/feb/11/mojo-q-nme-kerrang-abcs - (The Guardian- Feb 2010).
Editor-in-chief: Paul Alexander
Categories: Music Magazine
Frequency: Monthly
Circulation: 100,507(Number of copies it distributes, on average for each issue) First Issue: November 1993
Company: Bauer (since 2008)
Country: United Kingdom
Based in: London
Language: English
Website: www.mojo4music.com
Audience: Predominately male (72%) and affluent (36% AB)
Free
Choice of colour and importance of layout
Choice of words and text size
Clear and inviting
Busy
Barcode and pricing
Free CD
Main feature
2nd important in magazine
Looking from corner of eye which makes consumers look to the bottom corner of page
Colours used are Red, Black and White.
Busy
Promotion is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer’s purchasing decision.
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services.
Other articles
Black, red and white colour theme
Only main features shown
Overlapping of pictures
Layout is in sections a bit like a website
Pull quote
1st Contents Page 2nd Contents Page
Uses black and white image for background
Uses vibrant colours which makes it stand out on the page.
Picture takes up three quarters of the double page spread
Caption written in white so contrasts with dark background
This indicates the ‘golden age of reggae’ and links to Bob Marley ‘at the peak of his powers’.