Mediterranean Trade

PrehistoryIntroduction to Wine Business

Leyla Gilbert

Introduction• Wines importance with the spread and growth of civilisation around the

Mediterranean

• Viticulture and exploration of new lands across the Mediterranean

• Societies and their commerce with population development, agricultural needs and regional trade

Wine’s Voyage

• The emergence from barbarism to sophisticated people

• Where ever new societies rose so did producing wine

• The vine added prosperity to a culture through trading a valuable commodity

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The Importance of Wine

• Building trade relationships with other societies

• Trading of metals, grain, dyes and other commodities

• Spiritual ceremonies

• Medicinal uses

• Non perishable drink

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Trade

• Mesopotamians introduced wine to Egypt, Babylon and the Persian Kings of Syria

• Phoenicians became the next powerhouse for wine trading, setting up trade posts along Sicily’s coast and other Mediterranean Islands.

• The Greeks came into power around 1300 BC and dominated the industry for hundreds of years, before the Romans

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• 3600 BC Mesopotamia• 3200 BC Egypt• 1000 BC Greece and Rome

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Greek Trade Routes

The Spread of Viticulture

• The use of propagation

• Cultivating wild vines

• Expanding empires

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Roman Empire

Change in Societies with Commerce Growth

• Obtainable goods

• Creation of urban environments

• Structure and laws

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Influences from Ancient Trade

• Trade routes established

• Wine regions, viticulture and winemaking developed

• Laws, philosophy, medicine and other forms of society founded

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References

Johnson, H. (1989). The Story of Wine. D. P. Dian Taylor. London, Mitchell Beazley, International Limited: 35.

Pellechia, T. (2006). The 8,000-Year-Old Story of the Wine Trade. New York, Thunder's Mouth Press.

Spiliotopoulos, K. (2012). "Greek Wine History." Retrieved 12/08, 2012, from http://www.nestorimports.com/greek-wine-history/.

Unwin, T. (1996). Wine and the Vine. London, Routledge.

Winemakers, G. (2001). "Ancient Greece." Retrieved 30/07/2012, 2012, from http://www.greekwinemakers.com/czone/history/2ancient.shtml.