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What is meant by the Media?News organizations and journalists of either
the print (newspapers, magazines), broadcast (TV, radio), or internet (websites, newsfeeds, blogs)
Pathways Past and Present: The Role of Profits
Libertarian View
The media should show what they think the
public wants, with no worry about
consequences
Social Responsibility Theory
The media needs to balance what the public wants with what’s good
for it
Who should control the media?
Two views
How Journalists Report the News
Agenda Setting
The media’s ability to determine which issues will be covered, in what detail, and in what context--and conversely, to decide which
stories are “not news” and thus will not be covered
Functions of the Media: Common-Carrier
A link between the masses & governmentProblem: Politicians will attempt to
manipulate the media, push a positive image of themselves or an issue
“Pseudo-Events”Appear spontaneous, but are scripted for
appealGroundbreakings, school ceremoniesTeddy’s Bear
Functions of the Media: Surveillance / Watchdog
The media has a watchdog role as the “eyes and ears of the world”
Investigative reporting“Muckraking”
Exposing societal ills such as corruption Upton Sinclair’s, The JungleWatergateAbu Ghraib
Functions of the Media: Surveillance / Watchdog
U.S often regarded to have freest media Other countries: state-run news, or highly
censored news, even in democracies
IRNA: The national Police chief has verified
confiscation of a number of squirrels, equipped with eavesdropping devices, on the Iraqi border. Reportedly, when asked about the confiscation of 14 spy squirrels, he stated, “I have heard about it, but I do not have precise information”. IRNA adds, “These squirrels were equipped by foreign intelligence services, but were captured two weeks ago by the Police”.
News Agency of the Republic of Iran (IRNA)
The national Police chief has verified confiscation of a number of squirrels, equipped with eavesdropping devices, on the Iraqi border. Reportedly, when asked about the confiscation of 14 spy squirrels, he stated, “I have heard about it, but I do not have precise information”. IRNA adds, “These squirrels were equipped by foreign intelligence services, but were captured two weeks ago by the Police”.
How Groups Use the Media: Media in Campaigns
How does the media affect campaigns?
Determining “front-running candidates”
Charging for advertising
Televising debates
Portraying charismatic politicians as more “electable”
Mass Media “For it seems more
certain now than ever that the bloody experience of Vietnam is to end in a stalemate”-Walter Cronkite, February 1968
“That’s it. If I’ve lost Cronkite, I’ve lost middle America” -President Johnson
History of the Mass Media:Print Media First newspaper: Boston
News-Letter, April 1704 Avoided controversial
issues
Revolutionary War - newspapers abandon impartiality and work to build resistance to British policies;
Federalist Papers
1833, advent of the penny press
1837 – Telegraph invented
1848, creation of the Associated Press
Yellow journalism
Centralization of ownership of newspapers in early 20th century has continued to this day
Print newspapers are QUICKLY dying out
History of the Mass Media: Radio
Radio Act of 1927Established the airwaves
as a public good, subject to governmental oversight
The Federal Communications Commission created in 1934
History of the Mass Media: Television
Unlike newspapers and radio stations, high costs dictated that almost from the beginning, TV stations were affiliated with networks, thus centralizing ownership
Ratings /profit driven, particularly cable
24-hours news explodes during the 1990s
The InternetA revolution for politics
Broadcasting is essentially free
Not a large audience, but a gigantic potential audience
Direct channel between parties/candidates and citizens
Blogs Quickly making mainstream media less
relevant
Authors usually have a particular bias Recognize this going in
Act as a media and political watchdog
Investigative reporting is growing among bloggers
Media BiasThe Media IS UNDENIABLY biased
They do not randomly select what they cover
They choose when/where/how long to cover it
What about liberal v. conservative?Often unclear, even with specific news
outletsInvestigators carry own biases
Media BiasGeneral Trends
Ethno-centric foreign affairs coverageDependent on official sourcesIncumbents not challenged as often
Negativity and Scandal given much greater attention
Reporters Without BordersProblems:
Does not account for country sizeU.S. violations on par with Tonga in the mid-
2000sU.S. has many more “opportunities” to
harass the media
The ratio of reporters being harassed is far lower in the United States than in many countries that rank better
Reporters Without BordersSelection Bias
Reporters do not randomly publish critical stories
Journalists in repressive countries will avoid these, creating less of an opportunity to be harassed
Tonga’s media practices “self-censorship”
Other IssuesLegal framework not addressedNature of the repressor is not distinguishedNature of imprisonment or crime is now
distinguished (wasn’t previously)
SolutionMake a ratio based on population
For example, jailed reporters per 1 million people
U.S. moves to top, Iceland drops to about 35
Still problematicDemocracies, in particular the U.S., have a
higher percentage of people working in the media – will still have more repression opportunities
U.S. DeclineThe Press Freedom Index can indicate a
change in trends2002: 17th 2003: 31st 2004: 22nd 2005: 44th 2006: 53rd 2007: 48th 2008: 36th
2009: 20th (“Obama Effect”)
Concerns under ObamaCampaign: papers that endorsed McCain
are booted from Obama’s campaign planeAudience “plant” (this isn’t new)Press corps abandonedPromised Information not made public
(including bills, C-SPAN coverage of healthcare debate, Abu Ghraib photos)
Foxnews “boycott”Lack of open press conferences