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Make an Impact in Governmental Affairs
Wright Andrews Bennet Kelley
Wright Andrews
Founder – Butera & Andrews
ü Chief Legislative Asst. Sen. Sam Nunn
ü President of Amer. League of Lobbyists ü Top 50 Lobbyists
Washingtonian Magazine
Bennet Kelley Founder – Internet Law Center
ü AGC, Director of Gov’t Affairs -- ValueClick
ü Nat’l Co-Chair -- DNC’s Saxophone Club
ü Co-Vice Chair -- Cal. Bar Cyberspace Comm.
ü LA Press Club Awards for Commentary
Began career with one of Washington’s top lobbyist
Clippings
Getting Past the “L” Word
Spot the Lobbyist
Two Cautionary Tales
What happens in Washington stays near Vegas.
The tale of the cookie that was a spy.
Coming Attractions
ü Behavioral Targeting ü Privacy ü Email Legislation ü Amazon Tax ü Download Tax ü Utah
Internet Industry Assn Warning
ü The inability of the industry to engage in policy issues with anything more than loose coalitions and ad hoc committees has left the industry vulnerable to stronger and well-organized competitors who are better able to work together to achieve policy goals.
ü Results: ü The lack of any educational programs or outreach
to policy makers, “leaving a disastrous gap in their ability to understand the industry and its issues.”
ü The lack of early warning capabilities, so that industry is frequently caught off guard.
ü The inability to quickly commit resources to respond to threats.
Measuring Internet Players’ DC Clout
50 Company Sample American Airlines Boeing Fed Ex United Airlines Ford GM Apple Intel Microsoft Oracle RedHat Verisign Lockheed Martin Northrop Grumman PG&E Southern Co. Charles Schwab Tenet Healthcare
Qwest Sirius/XM Tmobile Verizon Altria IAC Amazon Drugstore EarthLink eBay Etrade Google Monster.com Overstock.com United Online Yahoo
Allstate Blue Cross GE Xerox Exxon/Mobil Eli Lilly Glaxo Smith Klein Johnson & Johnson Pfizer Proctor & Gamble Cox Enterprises AT&T Clear Channel Comcast Motorola Qualcomm
Lobby/PAC Expenditures 2003-2008
AT&T - $80MM
Microsoft - $18MM
Amazon, eBay Google Yahoo Combined
$10.6MM Average $9.2MM
Total Lobbying/PACs 2003-2008
Over $100MM: § US Chamber of Commerce § AARP § AMA Over $50MM § AT&T § National Assn of Realtors § Microsoft Over $20MM § Ford § Comcast § Cellular & Telecomm Internet Assn § National Fed of Independent Businesses
Over $1MM § Outdoor Advertising Assn § Direct Marketing Assn § Digital Media Assn § American Assn of Adv.
Agencies
New Entrants § Interactive Advertising
Bureau § Internet Commerce Assn
Google, Yahoo, Amazon and eBay – 6 Yr Total: $14.1MM
War is Politics by Other Means – Carl von Clausewitz
Lobbying is Business by Other Means – Bennet Kelley
Political Actions, Business Consequences
Many Davids > Goliath
Fortune Power 25 (2001) 1. Nat'l Rifle Ass'n 2. AARP 3. Nat'l Fed of Independent Business 4. American Israel For Affairs Comm. 5. Ass'n of Trial Lawyers of America 6. AFL-CIO 9. Nat'l Ass'n of Realtors Also includes American Medical Ass’n, National Education Ass’n, American Farm Bureau, National Right to Life Committee, Nat’l Restaurant Ass’n.
Key Factors Influencing Legislative Decisions l Policy
ü Policy Arguments/Solutions ü Level of Congressional
Understanding of Issues ü Costs, Jobs & Competitiveness
l Players ü Media ü Grassroots ü Committee and/or Subcommittee ü Congressional Leadership) ü Administration ü Industry
Key Variables
ü Political Strength & Level of Commitment of Sponsors
ü Nature & Strength of Opposition
ü Campaign Contributions ü Timing ü Key Player Involvement ü Coalition Lobbying
Ten Tips for Effective Lobbying
1. Be Informed About Them 2. Be Prepared 3. Be on Time 4. Be Brief and Focused 5. Be Factual 6. Ask Questions 7. Be Courteous 8. Be a Constituent 9. Request Something 10. Follow Up
#11: Don’t Assume They Understand Your Business
What do you think of Affiliate
Marketing?
Remember Uncle Ted
I just the other day got, an internet was sent by my staff at 10 o'clock in the morning on Friday and I just got it yesterday. Why? Because it got tangled up with all these things going on the internet ... They want to deliver vast amounts of information over the internet. And again, the internet is not something you just dump something on. It's not a truck. It's a series of tubes. .
Make It Relevant
ü Economic Benefits/Consequences ü Jobs (within district) ü Consumer Benefit/Loss
ü Survey Data ü White Hats On Your Side
Associations
ü Many assume monitoring role
ü Beyond that requires commitment ü Washington Presence ü Staffing ü Key companies
participating ü PAC
ü Establishing & Maintaining Clout ü Relationship Building ü Grassroots Network ü Lobbying ü Media ü Maintaining Presence
Questions?
Wright Andrews Butera & Andrews 1301 Pennsylvania Ave., NW, Suite 500 Washington, DC 20004 Phone: 202-347-6875 Fax: 202-347-6876 [email protected] www.butera-andrews.com
Bennet Kelley Internet Law Center 100 Wilshire Blvd, Suite 950 Santa Monica, CA 90401 Phone: 310-452-0401 Fax: 702-924-8740 [email protected] www.internetlawcenter.net Santa Monica Washington South Carolina
