Looking at Music Magazines

Mojo

Classic rock

Mojo was initially published by Emap, but as of January 2008 has been published monthly in the UK by Bauer.

Bauer is a large German publishing group which operates in 15 countries worldwide.

ABC figures 87,262 total average net circulation from1st January 2011 to 30th June 2011

Passionate music listeners, the MOJO audience is predominantly male (77%) and wealthy (63%). These heavy consumers of music see their passion as discovery without boundaries, genre and decade being secondary to quality.

Textual AnalysisThe front cover of MOJO shows a mid shot of George Harrison staring directly at the camera looking quite moody and sinister. This is further backed up by the colour scheme where the majority if the front cover is black.

In addition to the black colouring of the front cover there is also a use of gold in the text. This can be seen as a sign of class as gold is associated with wealth. There is also red text which could be interpreted as a colour of warning and gloom relating to the moodiness of George Harrison in the photo.

On the front cover it features many older artists and bands this suggests that the magazine MOJO is targeted to the older generation. This is further backed up by a headline saying ‘Epic 80’s.Epic now’.

The price of the magazine is £4.50, this is a significant amount and indicates that it is created for the upper class. Included with the magazine comes a free one of CD. This is used as a unique selling point (USP) for the magazine.

Over the top of the title the words ‘The Music Magazine’ feature, this gives us an indication that it is a highly established magazine and is seen to be for those that know a lot of music knowledge.

The title is slightly obstructed by pictures of well acclaimed artists, however this doesn't matter as the magazine is highly established so people will know it by the front cover they wont need to see the title.