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Locatory.com Head of Regional Sales Division Agne Jonauskaite delivered a speech ‘The emerging markets as an unforeseen niche during the major event in region - China Aviation Manufacturing Summit 2012. The presentation of her speech available for you!
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THE EMERGING MARKETS AS AN UNFORESEEN NICHE
Shanghai 2012
THE EMERGING MARKETS AS AN UNFORESEEN NICHE
AgneJonauskaite
Locatory.com is a part of Avia Solutions Group
Market Overview:
MRO Sector Growth
THE EMERGING MARKETS AS AN UNFORESEEN NICHE
AgneJonauskaite
Market Overview: New Joined Ventures
Ural Boeing Manufacturing – joint venture between Boeing and VSMPO-AVISMA Corporation – the world′s largest manufacturer of titanium
ECAR - Engineering Centre of Airbus in Russia – is a Russian joint company owned by Airbus and Kaskol Group
The Airbus (Beijing) Engineering Centre (ABEC), which first opened in July 2005, is a joint venture between Airbus and China's two largest aviation companies – China Aviation Industry Corporation I (AVICI) and China Aviation Industry Corporation II (AVICII)
Ural Boeing Manufacturing – joint venture between Boeing and VSMPO-AVISMA Corporation – the world′s largest manufacturer of titanium
ECAR - Engineering Centre of Airbus in Russia – is a Russian joint company owned by Airbus and Kaskol Group
The Airbus (Beijing) Engineering Centre (ABEC), which first opened in July 2005, is a joint venture between Airbus and China's two largest aviation companies – China Aviation Industry Corporation I (AVICI) and China Aviation Industry Corporation II (AVICII)
THE EMERGING MARKETS AS AN UNFORESEEN NCHE
AgneJonauskaite
Growth of MRO sector implicates the expansion of spare parts business
• Global MRO spend will be up 5.7% in 2012, to $49.5B
• Engine remains the largest segment with the highest growth rate
• Component expected to grow as fast as engines MRO in the latter half of the forecast
• Global MRO spend will be up 5.7% in 2012, to $49.5B
• Engine remains the largest segment with the highest growth rate
• Component expected to grow as fast as engines MRO in the latter half of the forecast
2010 Global MRO Forecast, total value $B
THE EMERGING MARKETS AS AN UNFORESEEN NICHE
AgneJonauskaite
Growth of MRO sector implicates the expansion of spare parts business
MRO market forecast according to TeamSAI and AeroStrategy
THE EMERGING MARKETS AS AN UNFORESEEN NICHE
AgneJonauskaite
If these markets look so promising,
why it so hard to approach them for
Western countries?
THE EMERGING MARKETS AS AN UNFORESEEN NICHE
AgneJonauskaite
We can indentify 3 main obstacles WHY communication between
emerging and evolved markets is complicated:
Geographical distance Language barrier Cultural differences
What is underneath these issues?
THE EMERGING MARKETS AS AN UNFORESEEN NICHE
AgneJonauskaite
Geographical Distance
When Americans go to sleep – Chinese people are already busy at work…
When Americans go to sleep – Chinese people are already busy at work…
THE EMERGING MARKETS AS AN UNFORESEEN NICHE
AgneJonauskaite
Language barrier
English language helps to eliminate this barrier,
although not native speakers feel quite unconfident when developing
business in foreign language
English language helps to eliminate this barrier,
although not native speakers feel quite unconfident when developing
business in foreign language
THE EMERGING MARKETS AS AN UNFORESEEN NICHE
AgneJonauskaite
Cultural Differences
British “tomorrow” = Indian “tomorrow”?
British business man “I am a little bit disappointed…”
Indian bargain style VS Chinese bargain style
THE EMERGING MARKETS AS AN UNFORESEEN NICHE
AgneJonauskaite
From the Western point of you – it‘s…
…a real PAIN in a neck…
THE EMERGING MARKETS AS AN UNFORESEEN NICHE
AgneJonauskaite
Solution No. 1: Representative Office
THE EMERGING MARKETS AS AN UNFORESEEN NICHE
AgneJonauskaite
Representative office – is it a really good idea?
Problem No. 1:
You still deal with the same cultural differences
Problem No. 2: You need several offices to cover
different markets – e.g. Russia & CIS, South Asia, North Africa.
THE EMERGING MARKETS AS AN UNFORESEEN NICHE
AgneJonauskaite
Solution No. 2.: Technology
THE EMERGING MARKETS AS AN UNFORESEEN NICHE
AgneJonauskaite
No Boundaries for Technologies
Internet is global although some emerging markets still feel a lack of internet broadcast
If you want to Travel from China to US, it will take at least 20 hours. With internet, you can make it in fraction of a
second.
If you want to Travel from China to US, it will take at least 20 hours. With internet, you can make it in fraction of a
second.
THE EMERGING MARKETS AS AN UNFORESEEN NICHE
AgneJonauskaite
Technology is a universal language
In Lithuania we say „Mercedes car in Africa is Mercedes too“.
Numbers are the key to successful communication: P/N in Russia is the same P/N in China.
Digits are understandable to everyone and you do not need to show emotions.
THE EMERGING MARKETS AS AN UNFORESEEN NICHE
AgneJonauskaite
Technology is a universal language
Technology polishes cultural differences
Chinese man can sit in front of his computer and communicate in his native language with American, who
sees text in English.Conclusion: it‘s all about the feeling – everybody can
feel comfortable by using technology.
THE EMERGING MARKETS AS AN UNFORESEEN NICHE
AgneJonauskaite
Bruce Lee:
“Empty your mind, be formless, shapeless — like water...
…Don't get set into one form, adapt it and build your own, and let it grow, be like water.”
THE EMERGING MARKETS AS AN UNFORESEEN NICHE
“Be water my friend!”
Thank You forYour kind attention
E-mail: [email protected], Phone: +370 5 252 55 00, www.locatory.comE-mail: [email protected], Phone: +370 5 252 55 00, www.locatory.com
