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Knockouts Radio Buy Recommendations 2010
Citation preview
2010 Radio Buy
Broadcast/Radio
ESPN 2010 Schedule - page 4ESPN 2009 Schedule - page 5KSCS 2010 Schedule - page 6KPLX 2010 Schedule - page 7KTCK 2010 Schedule - page 8KRLD 2010 Schedule - page 9KRLD 2009 Schedule - page 10
Station/Format/Frequency/Owner Information for DFW Market - pp 11-13
Station Ranker - page 14Multi Daypart Ranker - pp 15-16Total Market Audience Comp - pp 17-24 Male 12+
HAIRCUTS FOR MEN
Build TexasMedia
Overview - page 2Recommendations - page 3
Overview
PO Box 92644Austin, TX 78709-2644Phone: 512-853-9558
Fax: 512-276-6728
2009 – What you have now:
ESPN running six hard placement :60 promotional endorsements by Shaun Dodge per month and 30 rotators running 5a – 12m ten days a month for $2,703 NET PLUS $500 talent fee to Shaun Dodge. The good: Endorsements tend to work for your type of business, they are easier to track and the :60 spot Shaun did for you sounds good. Your :30 spot sounds great.
The bad: Ten days of rotators and Shaun talking about Knockouts six times a month isn’t reaching enough of your target customers. The budget you have won’t go far in a market the size of DFW.
What you need: Hard placement to increase your reach, more spots over more days in the month to increase frequency, and a music station to reach more of your target demographic on the weekend. In addition, the Cowboy football season and the events surrounding that and the new stadium present a good opportunity for Knockouts promotion the last quarter of 2009 into January of 2010.
2009 Cowboy football season opportunities:
Lowest investment: $2,125 Net with The Fan/KRLD-FM/105.3 gets you 20 hard placement spots one week a month. I can renegotiate this if you want more exposure and if you want to increase the investment. With an approval process for being part of a Cowboy promotion, Knockouts will be eligible to participate in The Fan’s Cowboys Watching Parties and Pre-game Show for the 2009 season held Sundays at The Gaylord Texas in Grapevine. ESPN has some promotions for investments of $5,000 and $6,000 respectively. I believe you have received both of those PPT presentations. My thoughts are that the ROI is not sufficient for Knockouts.
2010 Caveats:
The Ticket has a loyal audience and is ranked #1 in the market. However, your budget will not go far enough to gain enough frequency at their rates, and their station range is incredibly low.
KRLD/The Fan/ 105.3 can give you hard placement spots with excellent frequency, but even though they are the Cowboy flagship station, in 2010 they still can’t give you the reach and coverage you need. Endorsements are hard to come by on The Fan as well.
Rotators are the only way to flesh out your buy with the budget you have.
Rotators give you the frequency you need, but hard placement dayparts give you better reach and are easier to track as long as you keep an eagle eye on your traffic compared to your weekly and monthly radio campaign schedule.
To make sure you are getting your money’s worth, check your invoice every month from the stations. It will give you the official station log of when your spots ran within 15 minutes. This is how you can tell if your rotators are running at a decent time and if your hard placement spots are running in the correct time frame. Should you decide to hire Build Texas Media as your agency, we will track with the station logs and require compensation from the stations that don’t run according to the buy. Compensation means extra spots at no charge.
www.buildtexasmedia.comBuild TexasMediaLeslie M. Shaffer • [email protected]
Recommendations
PO Box 92644Austin, TX 78709-2644Phone: 512-853-9558
Fax: 512-276-6728
2010 Recommendations:
Stick with ESPN. You get the advantage of :60 live endorsements, a :60 spot recorded by Shaun himself, and a schedule I designed and ESPN can live with. You get better reach with coverage for every weekday of the month instead of just ten days a month. The best part is the price is almost exactly the same including Shaun’s talent fee. $2,805 Net plus $500
2009: Net Reach with current ESPN schedule each month – 129,9002010 Schedule: Net Reach – 176,200 2009: Monthly frequency – 1.9 2010 Schedule: Monthly frequency – 1.92009: Cumulative audience – 260,3002010 Schedule: Cumulative audience – 360,400
KSCS/Country/96.3 will give you a rate that allows you to dominate a daypart every Saturday of the month from 6a-3p. This is hard placement when KSCS ranks #2 and #5 in the market for men 25-54. This will reach men who haven’t heard your commercials before. This fills in the gap of coverage you need for weekends, and it gives you coverage in a daypart long before your stores close on Saturdays with a boost for your stores that are open on Sunday. The rate is $85 Net. You get 3 :30 spots running 6a-3p every Saturday for $1,020 every four weeks. KPLX/Country/The Wolf 99.5 will come close to matching the KSCS rate with an offer of $93.50 Net per :30 spot with the same schedule if you sign off to run it the first quarter of 2010 by this coming Monday, October 5th. Otherwise the rate goes up to $110.50 Net, and my rep wasn’t sure how long she could hold that rate. The Saturday daypart with KSCS will get you almost the exact same exposure without being rushed to sign off.
The numbers:
ESPN: Total Net to Station each 4-week schedule - $3,305KSCS: Total Net to Station each 4-week schedule - $1,020Grand Total: $4,325 Build Texas Media monthly fee: $500Total Annual Radio budget covering 48 weeks of radio in 2010: $57,900
www.buildtexasmedia.comBuild TexasMediaLeslie M. Shaffer • [email protected]
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This report was created using the following information: DALLAS-FT. WORTH; AUG09 / JUL09 / JUN09; Metro; Sa 6a-3p; M 25-54; See Detailed Sourcing Page for Complete Details.
Copyright 2009 Arbitron Inc. All Rights Reserved Page 1 of 2 Schedule
Proposed ScheduleDALLAS-FT. WORTH (Metro Survey Area)
AUG09 / JUL09 / JUN09
M 25-54
Sa 6a-3p 3 30 $100.00 0.5% $200.00 1.5 100% $300.00 100% 1.2% 17,200 1.2 74,900 23.0%
One Week Total3 $100.00 0.5% $200.00 1.5 $300.00 1.2% 17,200 1.2 74,900 23.0%
Flight Total 3 $100.00 0.5% $200.00 1.5 $300.00 1.2% 17,200 1.2 74,900 23.0%
KSCS-FMFlight A: 1 Week - No Dates
Daypart Spots Length Rate AverageRating
CPP GRPs % ofGRPs
Investment % ofDollars
%Reach
NetReach
Frequency CumePersons
% ofCume
Sa 6a-3p 3 30 $100.00 0.5% $200.00 1.5 100% $300.00 100% 1.2% 17,200 1.2 74,900 23.0%
One Week Total3 $100.00 0.5% $200.00 1.5 $300.00 1.2% 17,200 1.2 74,900 23.0%
Flight Total 12 $100.00 0.5% $200.00 6.0 $1,200.00 3.7% 53,800 1.5 146,000 36.8%
KSCS-FMFlight B: 4 Weeks (1/4, 1/11, 1/18, 1/25)
Daypart Spots Length Rate AverageRating
CPP GRPs % ofGRPs
Investment % ofDollars
%Reach
NetReach
Frequency CumePersons
% ofCume
KSCS-FM 15 $100.00 0.5% $200.00 7.5 $1,500.00 4.3% 61,600 1.7 146,000 42.2%
Total 15 $100.00 0.5% $200.00 7.5 $1,500.00 4.3% 61,600 1.7 146,000 42.2%
Grand Totals
Station Spots Rate AverageRating
CPP GRPs Investment % Reach Net Reach Frequency CumePersons
% of Cume
Accepted By Station c Date
Accepted By Client c Date
This station does not discriminate in the sale of advertising time, and will accept no advertising which is placed with an intent todiscriminate on the basis of race, gender or ethnicity. Advertiser hereby certifies that it is not buying broadcasting air time under thisadvertising sales contract for a discriminatory purpose, including but not limited to decisions not to place advertising on particularstations on the basis of race, gender, national origin, or ancestry.
This report was created using the following information: DALLAS-FT. WORTH; AUG09 / JUL09 / JUN09; Metro; M-F 6a-10a; M25-54; See Detailed Sourcing Page for Complete Details.
Copyright 2009 Arbitron Inc. All Rights Reserved Page 1 of 2 Schedule
Proposed ScheduleDALLAS-FT. WORTH (Metro Survey Area)
AUG09 / JUL09 / JUN09
M 25-54
Sa 6a-3p 3 30 $110.00 0.7% $157.14 2.1 100% $330.00 100% 1.7% 24,100 1.2 95,500 25.2%
One Week Total3 $110.00 0.7% $157.14 2.1 $330.00 1.7% 24,100 1.2 95,500 25.2%
Flight Total 12 $110.00 0.7% $157.14 8.4 $1,320.00 5.1% 73,100 1.6 182,500 40.1%
KPLX-FMFlight A: 4 Weeks (1/4, 1/11, 1/18, 1/25)
Daypart Spots Length Rate AverageRating
CPP GRPs % ofGRPs
Investment % ofDollars
%Reach
NetReach
Frequency CumePersons
% ofCume
KPLX-FM 12 $110.00 0.7% $157.14 8.4 $1,320.00 5.1% 73,100 1.6 182,500 40.1%
Total 12 $110.00 0.7% $157.14 8.4 $1,320.00 5.1% 73,100 1.6 182,500 40.1%
Grand Totals
Station Spots Rate AverageRating
CPP GRPs Investment % Reach Net Reach Frequency CumePersons
% of Cume
Accepted By Station c Date
Accepted By Client c Date
This station does not discriminate in the sale of advertising time, and will accept no advertising which is placed with an intent todiscriminate on the basis of race, gender or ethnicity. Advertiser hereby certifies that it is not buying broadcasting air time under thisadvertising sales contract for a discriminatory purpose, including but not limited to decisions not to place advertising on particularstations on the basis of race, gender, national origin, or ancestry.
This report was created using the following information: DALLAS-FT. WORTH; AUG09 / JUL09 / JUN09; Metro; M-F 10a-3p; M25-54; See Detailed Sourcing Page for Complete Details.
Copyright 2009 Arbitron Inc. All Rights Reserved Page 1 of 2 Schedule
Proposed ScheduleDALLAS-FT. WORTH (Metro Survey Area)
AUG09 / JUL09 / JUN09
M 25-54
M-F 10a-3p 13 30 $225.00 1.2% $187.50 15.6 100% $2,925.00 100% 5.2% 75,100 2.9 105,000 71.5%
One WeekTotal
13 $225.00 1.2% $187.50 15.6 $2,925.00 5.2% 75,100 2.9 105,000 71.5%
Flight Total 13 $225.00 1.2% $187.50 15.6 $2,925.00 5.2% 75,100 2.9 105,000 71.5%
KTCK-AMFlight A: 1 Week - No Dates
Daypart Spots Length Rate AverageRating
CPP GRPs % ofGRPs
Investment % ofDollars
%Reach
NetReach
Frequency CumePersons
% ofCume
KTCK-AM 13 $225.00 1.2% $187.50 15.6 $2,925.00 5.2% 75,100 2.9 105,000 71.5%
Total 13 $225.00 1.2% $187.50 15.6 $2,925.00 5.2% 75,100 2.9 105,000 71.5%
Grand Totals
Station Spots Rate AverageRating
CPP GRPs Investment % Reach Net Reach Frequency CumePersons
% of Cume
Accepted By Station c Date
Accepted By Client c Date
This station does not discriminate in the sale of advertising time, and will accept no advertising which is placed with an intent todiscriminate on the basis of race, gender or ethnicity. Advertiser hereby certifies that it is not buying broadcasting air time under thisadvertising sales contract for a discriminatory purpose, including but not limited to decisions not to place advertising on particularstations on the basis of race, gender, national origin, or ancestry.
ReachMaster Schedule Analysis105-3 The Fan 3 weeks/Month
pres to Ms. Leslie Shafferby Mike Nelson (214) 525-7072
Knock OutsDALLAS-FT. WORTHAugust 2009 ARBITRON 12+ PPMMETRO Survey Area
MEN 25-54
Population/Intab:1,444,900/3133 Week Schedule Analysis
SCHEDULE DESCRIPTION
DAYPART#
WKSSPOT
LENGTHAVGRTG
CUMERTG SPOTS RATE
TOTALCOST FREQ
NETREACH GRP's
KRLD-FMWeek 1: M-F 6A-10A 1 :30 0.4% 5.1% 3 $150 $450.00 1.2 16,600 1.2M-F 10A-3P 1 :30 0.6% 5.4% 2 $150 $300.00 1.1 14,500 1.2M-F 3P-7P 1 :30 0.4% 6.0% 2 $150 $300.00 1.1 9,800 0.8M-F 5A-8P~ 1 :30 0.4% 8.8% 3 $50 $150.00 1.1 17,000 1.2M-F 6A-6A~ 1 :30 0.3% 10.0% 8 $10 $80.00 1.2 28,400 2.4
TOTALS WEEK 1: 0.4% 10.0% 18 $71 $1,280.00 1.6 60,000 6.8Week 2: M-F 6A-10A 1 :30 0.4% 5.1% 3 $150 $450.00 1.2 16,600 1.2M-F 10A-3P 1 :30 0.6% 5.4% 2 $150 $300.00 1.1 14,500 1.2M-F 3P-7P 1 :30 0.4% 6.0% 2 $150 $300.00 1.1 9,800 0.8M-F 5A-8P~ 1 :30 0.4% 8.8% 3 $50 $150.00 1.1 17,000 1.2M-F 6A-6A~ 1 :30 0.3% 10.0% 8 $10 $80.00 1.2 28,400 2.4
TOTALS WEEK 2: 0.4% 10.0% 18 $71 $1,280.00 1.6 60,000 6.8TOTALS WEEK 1-2: 0.4% 10.0% 36 $71 $2,560.00 2.3 84,600 13.6
Week 3: M-F 6A-10A 1 :30 0.4% 5.1% 3 $150 $450.00 1.2 16,600 1.2M-F 10A-3P 1 :30 0.6% 5.4% 2 $150 $300.00 1.1 14,500 1.2M-F 3P-7P 1 :30 0.4% 6.0% 2 $150 $300.00 1.1 9,800 0.8M-F 5A-8P~ 1 :30 0.4% 8.8% 3 $50 $150.00 1.1 17,000 1.2M-F 6A-6A~ 1 :30 0.3% 10.0% 8 $10 $80.00 1.2 28,400 2.4
TOTALS WEEK 3: 0.4% 10.0% 18 $71 $1,280.00 1.6 60,000 6.8TOTALS:KRLD-FM 0.4% 10.0% 54 $71 $3,840.00 3.0 98,100 20.4
Note: ~-Audience estimates for this daypart are derived by TAPSCAN based on Arbitron's copyrighted and proprietary audience estimates. They are not estimates produced by Arbitron.
Page 1
Prepared with TAPSCAN v9.8.2. © 2009 Arbitron Inc.TAPSCAN is a registered mark of TAPSCAN, Inc., used under license.Data © Arbitron Inc. Subject to the limitations and restrictions stated in the original report.Radio PPM, AUGUST 2009, © 2009 Arbitron Inc.
PDF created with pdfFactory trial version www.pdffactory.com
ReachMaster Schedule Analysis105-3 The Fan "Knock Outs" A
pres to Ms. Leslie Shafferby Mike Nelson (214) 525-7072
Knock OutsDALLAS-FT. WORTHAugust 2009 ARBITRON 12+ PPMMETRO Survey Area
MEN 18-44
Population/Intab:1,303,200/2511 Week Schedule Analysis
SCHEDULE DESCRIPTION
DAYPART#
WKSSPOT
LENGTHAVGRTG
CUMERTG SPOTS RATE
TOTALCOST FREQ
NETREACH GRP's
KRLD-FMM-F 6A-9A~ 1 :60 0.4% 2.7% 2 $200 $400.00 1.1 8,600 0.8M-F 10A-3P 1 :60 0.5% 3.9% 4 $200 $800.00 1.4 19,400 2.0M-F 3P-7P 1 :60 0.3% 4.7% 2 $200 $400.00 1.1 7,500 0.6M-F 6A-7P 1 :60 0.4% 6.8% 9 $100 $900.00 1.5 33,900 3.6
TOTALS WEEK 1: 0.4% 6.8% 17 $147 $2,500.00 2.0 47,700 7.0
SCHEDULE COMPUTATIONS: 1 WeekMEN 18-44 POPULATION: 1,303,200
STATIONAVGRTG
CUMERTG SPOTS RATE
TOTALCOST FREQ
NETREACH GRP's
KRLD-FM 0.4% 6.8% 17 $147 $2,500.00 2.0 47,700 7.0TOTALS: 0.4% 6.8% 17 $147 $2,500.00 2.0 47,700 7.0
Note: ~-Audience estimates for this daypart are derived by TAPSCAN based on Arbitron's copyrighted and proprietary audience estimates. They are not estimates produced by Arbitron.
Prepared with TAPSCAN v9.8.2. © 2009 Arbitron Inc.TAPSCAN is a registered mark of TAPSCAN, Inc., used under license.Data © Arbitron Inc. Subject to the limitations and restrictions stated in the original report.Radio PPM, AUGUST 2009, © 2009 Arbitron Inc.
PDF created with pdfFactory trial version www.pdffactory.com
KRG Spectrometer
All AM/FM in the Dallas-Ft Worth, TX MSA.
Select a heading to resort by:
Station MSA Specific Format Power/Freq. Owner Rep KATH-AM Dallas TX Religion 1,000/ 910 Chatham Hill Fnd <>N/A KBFB-FM Dallas TX Rhythmic CHR 100,000/ 97.9 Radio One, Inc <>Katz KBOC-FM Dallas TX Regional Mexica 93,000/ 98.3 Liberman Bdcst <>N/A KDFT-AM Dallas TX Religion 1,000/ 540 Multicultural Bdsct <>Self KDGE-FM Dallas TX Alt/Modern Rock 100,000/102.1 Clear Channel <>CCRS KDMX-FM Dallas TX Adult Contempor 100,000/102.9 Clear Channel <>CCRS KDXX-FM Dallas TX Regional Mexica 74,000/107.1 Univision <>Univision KEGL-FM Dallas TX Album-Oriented 100,000/ 97.1 Clear Channel <>CCRS KEOM-FM Dallas TX Non-Commercial 61,000/ 88.5 Mesquite Indpnt Sch <>N/A KERA-FM Dallas TX National Public 100,000/ 90.1 N Texas Public Brdct <>N/A KESN-FM Dallas TX Sports 100,000/103.3 ABC, Inc. <>McGavren KESS-FM Dallas TX Spanish Contemp 100,000/107.9 Univision <>Univision KFCD-AM Dallas TX Hispanic 7,000/ 990 D.B. Zwirn & Co <>N/A KFJZ-AM Dallas TX Hispanic 500/ 870 Siga Bdcst <>N/A KFLC-AM Dallas TX Spanish News/Ta 50,000/1270 Univision <>Univision KFXR-AM Dallas TX News 50,000/1190 Clear Channel <>CCRS KFZO-FM Dallas TX Regional Mexica 100,000/ 99.1 Univision <>Univision KHKS-FM Dallas TX Contemporary Hi 100,000/106.1 Clear Channel <>CCRS KHVN-AM Dallas TX Gospel 1,000/ 970 Mortenson Bdcst <>N/A KJKK-FM Dallas TX Classic Hits 100,000/100.3 CBS Radio <>CBS
KJON-AM Dallas TX Hispanic 5,000/ 850 Chatham Hill Fnd <>N/A KKDA-AM Dallas TX Black 500/ 730 Service Bdcst <>Christal KKDA-FM Dallas TX Urban Contempor 100,000/104.5 Service Bdcst <>Christal KKLF-AM Dallas TX Talk 10,000/1700 Cumulus Media Partners <>Eastman KLIF-FM Dallas TX Contemporary Hi 50,000/ 93.3 Cumulus Media Partners <>Eastman KLIF-AM Dallas TX Talk 5,000/ 570 Cumulus Media Partners <>Eastman KLNO-FM Dallas TX Spanish Adult H 100,000/ 94.1 Univision <>Univision KLTY-FM Dallas TX Adult Contempor 100,000/ 94.9 Salem Comm <>Katz KLUV-FM Dallas TX Classic Hits 100,000/ 98.7 CBS Radio <>CBS KMKI-AM Dallas TX Children 5,000/ 620 ABC, Inc. <>McGavren KMNY-AM Dallas TX News/Talk 50,000/1360 Multicultural Bdsct <>Self KMVK-FM Dallas TX Spanish Contemp 17,000/107.5 CBS Radio <>CBS KNIT-AM Dallas TX Spanish News/Ta 50,000/1480 James Cristal Lic LLC <>N/A KNOR-FM Dallas TX Regional Mexica 15,500/ 93.7 Liberman Bdcst <>N/A KPLX-FM Dallas TX Country 100,000/ 99.5 Cumulus Media Partners <>Eastman KPMZ-FM Dallas TX Oldies 93,000/ 96.7 Citadel Comm <>Katz KRLD-AM Dallas TX News 50,000/1080 CBS Radio <>CBS KRLD-FM Dallas TX Sports 100,000/105.3 CBS Radio <>CBS KRNB-FM Dallas TX Urban Adult Con 94,000/105.7 Service Bdcst <>Christal KRVA-AM Dallas TX Ethnic-Other 5,000/1600 Mortenson Bdcst <>N/A KSCS-FM Dallas TX Country 100,000/ 96.3 Citadel Comm <>Katz KSKY-AM Dallas TX News/Talk 20,000/ 660 Salem Comm <>Salem KSOC-FM Dallas TX Urban Adult Con 100,000/ 94.5 Radio One, Inc <>Katz KTCK-AM Dallas TX Sports 9,000/1310 Cumulus Media Partners <>Eastman KTCY-FM Dallas TX Spanish Contemp 92,000/101.7 Liberman Bdcst <>LER KTDK-FM Dallas TX Sports 6,200/104.1 Cumulus Media Partners <>Eastman KTNO-AM Dallas TX Hispanic 15,000/1440 Mortenson Bdcst <>N/A KVCE-AM Dallas TX Talk 35,000/1160 Dallas Brdcst <>N/A KVIL-FM Dallas TX Adult Contempor 100,000/103.7 CBS Radio <>CBS KVTT-FM Dallas TX Non-Commercial 100,000/ 91.7 Covenant Ed Media <>N/A KWRD-FM Dallas TX Religion 100,000/100.7 Salem Comm <>Salem
KZMP-AM Dallas TX Spanish News/Ta 32,000/1540 Liberman Bdcst <>LER KZMP-FM Dallas TX Ethnic-Other 20,500/104.9 Liberman Bdcst <>LER KZPS-FM Dallas TX Classic Rock 98,000/ 92.5 Clear Channel <>CCRS KZZA-FM Dallas TX Spanish Adult H 75,000/106.7 Liberman Bdcst <>Self WBAP-AM Dallas TX News/Talk 50,000/ 820 Citadel Comm <>Katz WRR-FM Dallas TX Classical 100,000/101.1 City of Dallas <>N/A
Station Ranker
Quan. Survey:Daypart:
Population:Demo:
Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPMM-F 6a-7p
1,444,900Men 25-54
Top 15 Stations, Ranked On AQH Rtg
Rnk StationAQHRtg AQH (00) Cume (00) Station Format
1 KTCK-AM 1.3 187 1,626 Sports2T KPLX-FM 0.9 128 2,833 Country2T KLNO-FM 0.9 130 1,931 Spanish Adult Hits4T KJKK-FM 0.7 101 2,970 Classic Hits4T KHKS-FM 0.7 106 3,218 Contemporary Hit Radio4T KZPS-FM 0.7 104 2,847 Classic Rock7T KLUV-FM 0.6 91 2,703 Classic Hits7T KDGE-FM 0.6 84 2,326 Alt/Modern Rock7T KSCS-FM 0.6 87 2,307 Country7T KEGL-FM 0.6 82 2,092 Album-Oriented Rock7T KERA-FM 0.6 82 1,136 National Public Radio
12T KKDA-FM 0.5 68 2,349 Urban Contemporary12T KBFB-FM 0.5 68 2,406 Rhythmic CHR12T KESN-FM 0.5 74 1,864 Sports12T KNOR-FM 0.5 78 1,509 Regional Mexican12T WBAP-AM 0.5 77 1,434 News/Talk
This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555.Arbitron Ratings Data © Copyright 2009 Arbitron.
The PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.Beginning with the Arbitron WI06 survey, stations that simulcast 100% throughout the survey period are reported only under the call letters of the primary station of the simulcast partnership.
Cume inconsistencies detected in the PPM data were corrected during survey installation for: Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARBPPM: WRR -FM WBAP-AM KZZA-FM KZPS-FM KZMP-AM KWRD-FM KVTT-FM KVRK-FM KVIL-FM KTNO-AM KTFW-FM KTCY-FM KTCK-AM KSOC-FM KSKY-AM KSCS-FM KRNB-FM KRLD-FM KRLD-AM KPMZ-FM KPLX-FM KNTU-FM KNOR-FM KNON-FM KMVK-FM KMNY-AM KLUV-FM KLTY-FM KLNO-FM KLIF-AM KLAK-FM KKDA-FM KKDA-AM KJSA-AM KJKK-FM KHVN-AM KHKS-FM KGGR-AM KFZO-FM KFXR-AM KFWR-FM KFLC-AM KESS-FM KESN-FM KERA-FM KEOM-FM KEGL-FM KDMX-FM KDGE-FM KDFT-AM KDBN-FM KCBI-FM KBOC-FM KBFB-FM KAAM-AM
Format, Owner, Power and Rep information provided by third parties.
2:48 PM September 14, 2009 Please Contact Tracey WommackSr. Account Executive
(Phone)214-525-2723 (Fax)[email protected]
Multi Daypart Ranker
Top 20 Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM Men 25-54
Rnk StationAQHRtg AQH (00) Cume (00)
M-F 6a-10a1 KTCK-AM 1.5 214 1,344
2 KHKS-FM 0.9 123 1,285
3T KPLX-FM 0.8 110 1,606
3T KLNO-FM 0.8 112 1,101
5T KLUV-FM 0.7 94 1,150
5T WBAP-AM 0.7 94 1,007
7T KSCS-FM 0.6 87 1,147
7T KERA-FM 0.6 84 835
7T KZPS-FM 0.6 84 1,467
7T KESN-FM 0.6 80 1,244
11T KNOR-FM 0.5 69 775
11T KBFB-FM 0.5 66 1,168
11T KJKK-FM 0.5 71 1,286
11T KKDA-FM 0.5 76 1,248
11T KEGL-FM 0.5 70 807
11T KFZO-FM 0.5 69 859
17T KDGE-FM 0.4 62 930
17T KBOC-FM 0.4 58 891
17T KRLD-AM 0.4 61 943
17T KRLD-FM 0.4 53 651
Rnk StationAQHRtg AQH (00) Cume (00)
M-F 10a-3p1 KTCK-AM 1.2 170 1,050
2 KLNO-FM 1.1 159 1,233
3 KPLX-FM 1.0 149 1,725
4 KZPS-FM 0.9 128 1,894
5 KJKK-FM 0.8 113 1,793
6T KDGE-FM 0.7 104 1,443
6T KHKS-FM 0.7 95 1,950
6T KLUV-FM 0.7 108 1,694
9T KSCS-FM 0.6 81 1,392
9T KERA-FM 0.6 80 620
9T KEGL-FM 0.6 90 1,249
12T KDMX-FM 0.5 67 1,751
12T KESN-FM 0.5 66 1,119
12T KMVK-FM 0.5 71 1,069
12T KNOR-FM 0.5 77 870
12T WBAP-AM 0.5 74 963
17T KRLD-FM 0.4 64 751
17T KFZO-FM 0.4 52 818
17T KKDA-FM 0.4 57 1,371
17T KTCY-FM 0.4 59 669
Rnk StationAQHRtg AQH (00) Cume (00)
M-F 3p-7p1 KTCK-AM 1.3 182 1,254
2T KLNO-FM 0.8 112 1,262
2T KPLX-FM 0.8 120 1,739
2T KJKK-FM 0.8 117 1,750
5T KSCS-FM 0.7 94 1,461
5T KHKS-FM 0.7 103 2,087
7T KEGL-FM 0.6 83 1,344
7T KNOR-FM 0.6 87 1,115
7T KERA-FM 0.6 83 841
7T KBFB-FM 0.6 93 1,781
7T KSOC-FM 0.6 86 954
7T KDGE-FM 0.6 82 1,362
7T KZPS-FM 0.6 93 1,627
14T KRLD-AM 0.5 66 891
14T KESN-FM 0.5 78 1,380
14T KLUV-FM 0.5 66 1,409
14T KFZO-FM 0.5 67 926
14T KKDA-FM 0.5 74 1,494
19T KMVK-FM 0.4 57 980
19T KLIF-AM 0.4 52 725
M-F 7p-12m1 KHKS-FM 0.4 51 1,395
2T KEGL-FM 0.3 41 907
2T KBFB-FM 0.3 48 1,341
2T KJKK-FM 0.3 40 1,110
2T KKDA-FM 0.3 43 1,114
2T KPLX-FM 0.3 50 1,283
2T KSCS-FM 0.3 42 1,022
2T KZPS-FM 0.3 40 974
9T KLNO-FM 0.2 32 806
9T KLUV-FM 0.2 22 717
9T KMVK-FM 0.2 28 658
9T KNOR-FM 0.2 22 672
9T KDGE-FM 0.2 32 1,061
9T KRNB-FM 0.2 36 878
9T KDMX-FM 0.2 32 1,208
9T KSOC-FM 0.2 32 743
9T KBOC-FM 0.2 33 785
18T KESS-FM 0.1 14 514
18T KLIF-AM 0.1 16 366
18T KRLD-AM 0.1 17 485
Sat 6a-10a1 KLNO-FM 0.5 75 271
2T KJKK-FM 0.3 39 314
2T KDMX-FM 0.3 45 289
2T KLUV-FM 0.3 45 298
2T KNOR-FM 0.3 48 192
2T KPLX-FM 0.3 50 338
2T KSCS-FM 0.3 43 306
2T KTCY-FM 0.3 43 143
9T KBOC-FM 0.2 35 220
9T KKDA-AM 0.2 25 61
9T KKDA-FM 0.2 33 291
9T KLIF-AM 0.2 28 183
9T KDGE-FM 0.2 24 188
9T KLTY-FM 0.2 26 183
9T KBFB-FM 0.2 29 285
9T KMVK-FM 0.2 25 176
9T KEGL-FM 0.2 27 194
9T KERA-FM 0.2 23 149
9T KFZO-FM 0.2 29 165
9T KHKS-FM 0.2 36 273
Sat 10a-3p1T KLNO-FM 0.9 134 512
1T KPLX-FM 0.9 133 741
3T KHKS-FM 0.7 96 761
3T KJKK-FM 0.7 101 535
5 KSCS-FM 0.6 88 579
6T KDGE-FM 0.5 67 488
6T KLUV-FM 0.5 71 536
6T KMVK-FM 0.5 72 341
6T KNOR-FM 0.5 68 308
6T KDMX-FM 0.5 77 616
6T KKDA-FM 0.5 69 573
6T KZPS-FM 0.5 66 473
13T KBFB-FM 0.4 65 536
13T KLIF-AM 0.4 62 281
13T KEGL-FM 0.4 63 463
16T KFZO-FM 0.3 47 261
16T KRNB-FM 0.3 41 339
16T KBOC-FM 0.3 47 332
16T KSOC-FM 0.3 40 280
16T KTCY-FM 0.3 43 234
This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555.Arbitron Ratings Data © Copyright 2009 Arbitron.
2:48 PM September 14, 2009 Please Contact Tracey WommackSr. Account Executive
(Phone)214-525-2723 (Fax)[email protected]
Multi Daypart Ranker
Top 20 Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPM Men 25-54
Rnk StationAQHRtg AQH (00) Cume (00)
Sat 3p-7p1 KPLX-FM 1.1 159 712
2T KJKK-FM 0.8 113 604
2T KSCS-FM 0.8 110 548
4T KHKS-FM 0.7 96 665
4T KLNO-FM 0.7 98 384
6T KLUV-FM 0.6 84 496
6T KDMX-FM 0.6 88 614
6T KBFB-FM 0.6 85 674
6T KZPS-FM 0.6 85 411
10T KMVK-FM 0.5 67 350
10T KDGE-FM 0.5 66 436
12T KKDA-FM 0.4 64 494
12T KEGL-FM 0.4 55 351
12T KNOR-FM 0.4 57 269
15T KBOC-FM 0.3 43 278
15T KRNB-FM 0.3 41 268
17T KLTY-FM 0.2 36 222
17T KPMZ-FM 0.2 30 209
17T KESS-FM 0.2 36 273
17T KFZO-FM 0.2 27 190
Rnk StationAQHRtg AQH (00) Cume (00)
Sat 7p-12m1 KPLX-FM 0.6 86 524
2T KSCS-FM 0.5 69 444
2T KZPS-FM 0.5 66 374
4T KJKK-FM 0.4 65 408
4T KKDA-FM 0.4 53 463
4T KBFB-FM 0.4 56 597
4T KEGL-FM 0.4 57 454
4T KHKS-FM 0.4 63 609
9T KMVK-FM 0.3 43 254
9T KDGE-FM 0.3 50 399
9T KRNB-FM 0.3 39 259
9T KDMX-FM 0.3 41 450
9T KLUV-FM 0.3 44 358
14T KNOR-FM 0.2 28 222
14T KFZO-FM 0.2 29 245
14T KRLD-AM 0.2 28 175
14T KLNO-FM 0.2 33 219
14T KBOC-FM 0.2 25 227
14T KSOC-FM 0.2 29 279
14T KESS-FM 0.2 25 205
Rnk StationAQHRtg AQH (00) Cume (00)
Sun 6a-10a1 KLTY-FM 0.4 56 328
2T KKDA-AM 0.2 22 71
2T KLNO-FM 0.2 31 133
2T KHKS-FM 0.2 22 136
2T KMVK-FM 0.2 33 141
2T KPLX-FM 0.2 31 218
2T KSCS-FM 0.2 26 219
2T KTCY-FM 0.2 27 105
9T KJKK-FM 0.1 13 101
9T KBOC-FM 0.1 16 141
9T KKDA-FM 0.1 8 80
9T KDMX-FM 0.1 16 153
9T KEGL-FM 0.1 17 121
9T KLUV-FM 0.1 19 147
9T KEOM-FM 0.1 11 68
9T KNOR-FM 0.1 13 71
9T KERA-FM 0.1 17 129
9T KPMZ-FM 0.1 9 71
9T KRLD-AM 0.1 8 52
9T KRNB-FM 0.1 13 91
Sun 10a-3p1T KHKS-FM 0.6 87 657
1T KLNO-FM 0.6 81 380
3T KMVK-FM 0.5 66 327
3T KPLX-FM 0.5 76 510
5T KJKK-FM 0.4 52 380
5T KDMX-FM 0.4 63 534
5T KRNB-FM 0.4 54 369
5T KSCS-FM 0.4 62 461
5T KTCY-FM 0.4 57 225
5T KZPS-FM 0.4 60 390
11T KBOC-FM 0.3 40 276
11T KBFB-FM 0.3 50 469
11T KKDA-FM 0.3 47 437
11T KEGL-FM 0.3 43 330
11T KLTY-FM 0.3 39 334
11T KVIL-FM 0.3 37 272
11T KLUV-FM 0.3 39 346
18T KDGE-FM 0.2 32 289
18T KERA-FM 0.2 25 172
18T KSOC-FM 0.2 24 207
Sun 3p-7p1 KHKS-FM 0.7 97 528
2T KBFB-FM 0.6 85 498
2T KPLX-FM 0.6 91 438
2T KSCS-FM 0.6 85 478
2T KZPS-FM 0.6 89 382
6T KLUV-FM 0.5 78 428
6T KEGL-FM 0.5 71 365
8T KLNO-FM 0.4 62 325
8T KDGE-FM 0.4 53 390
8T KDMX-FM 0.4 53 444
8T KRNB-FM 0.4 62 277
8T KJKK-FM 0.4 65 400
8T KVIL-FM 0.4 52 280
8T KKDA-FM 0.4 61 461
15T KBOC-FM 0.3 38 264
15T KMVK-FM 0.3 49 279
15T KNOR-FM 0.3 37 219
15T KLTY-FM 0.3 49 301
19T KEOM-FM 0.2 23 164
19T KESS-FM 0.2 26 208
Sun 7p-12m1 KPLX-FM 0.4 57 370
2T KEGL-FM 0.3 40 319
2T KHKS-FM 0.3 43 330
2T KKDA-FM 0.3 41 247
2T KBFB-FM 0.3 46 330
2T KZPS-FM 0.3 43 306
7T KJKK-FM 0.2 28 258
7T KDMX-FM 0.2 23 269
7T KLNO-FM 0.2 29 193
7T KLUV-FM 0.2 27 295
7T KMVK-FM 0.2 26 180
7T KBOC-FM 0.2 24 212
7T KRNB-FM 0.2 23 197
7T KSCS-FM 0.2 32 318
7T KSOC-FM 0.2 25 219
7T KDGE-FM 0.2 30 224
17T KFZO-FM 0.1 20 167
17T KEOM-FM 0.1 10 95
17T KNOR-FM 0.1 20 151
17T KERA-FM 0.1 8 71
This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555.Arbitron Ratings Data © Copyright 2009 Arbitron.
The PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.Beginning with the Arbitron WI06 survey, stations that simulcast 100% throughout the survey period are reported only under the call letters of the primary station of the simulcast partnership.Cume inconsistencies detected in the PPM data were corrected during survey installation for: Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARBPPM: WRR -FM WBAP-AM KZZA-FM KZPS-FM KZMP-AM KWRD-FM KVTT-FM KVRK-FM KVIL-FM KTNO-AM KTFW-FM KTCY-FM KTCK-AM KSOC-FM KSKY-AM KSCS-FM KRNB-FM KRLD-FM KRLD-AM KPMZ-FM KPLX-FM KNTU-FM KNOR-FM KNON-FM KMVK-FM KMNY-AM KLUV-FM KLTY-FM KLNO-FM KLIF-AM KLAK-FM KKDA-FM KKDA-AM KJSA-AM KJKK-FM KHVN-AM KHKS-FM KGGR-AM KFZO-FM KFXR-AM KFWR-FM KFLC-AM KESS-FM KESN-FM KERA-FM KEOM-FM KEGL-FM KDMX-FM KDGE-FM KDFT-AM KDBN-FM KCBI-FM KBOC-FM KBFB-FM KAAM-AM
2:48 PM September 14, 2009 Please Contact Tracey WommackSr. Account Executive
(Phone)214-525-2723 (Fax)[email protected]
Audience Composition
Quan. Survey:Daypart:
Population:Base Demo:
Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPMM-F 6a-7p
2,557,700Male 12+
All Stations, Rank on Male 12+, AQH (00)
Stations M 12+ M 12-17 M 18-24 M 25-34 M 35-44 M 45-49 M 50-54 M 55-64 M 65+
Market TotalPop (00) 25,577 2,771 3,041 4,986 5,005 2,393 2,065 2,985 2,331
Pop % 100.0% 10.8% 11.9% 19.5% 19.6% 9.4% 8.1% 11.7% 9.1% All Radio
AQH (00) 3,597 143 331 681 949 509 289 442 253 Cume (00) 23,178 2,292 2,343 4,786 4,820 2,350 1,865 2,705 2,016
AQH % 100.0% 4.0% 9.2% 18.9% 26.4% 14.2% 8.0% 12.3% 7.0% Cume % 100.0% 9.9% 10.1% 20.6% 20.8% 10.1% 8.0% 11.7% 8.7%
KTCK-AMAQH (00) 243 1 1 24 105 23 36 51 4
Cume (00) 2,082 66 14 335 789 253 249 251 125 AQH % 100.0% 0.4% 0.4% 9.9% 43.2% 9.5% 14.8% 21.0% 1.6%
Cume % 100.0% 3.2% 0.7% 16.1% 37.9% 12.2% 12.0% 12.1% 6.0% KPLX-FM
AQH (00) 193 9 16 42 50 23 13 18 22 Cume (00) 4,466 331 436 809 1,185 604 235 510 356
AQH % 100.0% 4.7% 8.3% 21.8% 25.9% 11.9% 6.7% 9.3% 11.4% Cume % 100.0% 7.4% 9.8% 18.1% 26.5% 13.5% 5.3% 11.4% 8.0%
KLNO-FMAQH (00) 182 6 18 60 47 12 11 23 5
Cume (00) 3,096 287 510 829 711 266 125 249 119 AQH % 100.0% 3.3% 9.9% 33.0% 25.8% 6.6% 6.0% 12.6% 2.7%
Cume % 100.0% 9.3% 16.5% 26.8% 23.0% 8.6% 4.0% 8.0% 3.8% WBAP-AM
AQH (00) 180 3 1 7 33 18 19 46 54 Cume (00) 2,640 112 88 191 756 285 203 552 454
AQH % 100.0% 1.7% 0.6% 3.9% 18.3% 10.0% 10.6% 25.6% 30.0% Cume % 100.0% 4.2% 3.3% 7.2% 28.6% 10.8% 7.7% 20.9% 17.2%
KLUV-FMAQH (00) 167 5 7 20 14 41 16 42 22
Cume (00) 4,442 144 344 611 981 674 437 789 462 AQH % 100.0% 3.0% 4.2% 12.0% 8.4% 24.6% 9.6% 25.1% 13.2%
Cume % 100.0% 3.2% 7.7% 13.8% 22.1% 15.2% 9.8% 17.8% 10.4% KHKS-FM
AQH (00) 142 11 14 24 45 34 3 10 1 Cume (00) 4,928 639 739 1,207 1,255 591 164 221 112
AQH % 100.0% 7.7% 9.9% 16.9% 31.7% 23.9% 2.1% 7.0% 0.7% Cume % 100.0% 13.0% 15.0% 24.5% 25.5% 12.0% 3.3% 4.5% 2.3%
This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555.Arbitron Ratings Data © Copyright 2009 Arbitron.
4:19 PM September 21, 2009 Please Contact Tracey WommackSr. Account Executive
(Phone)214-525-2723 (Fax)[email protected]
Audience Composition
Quan. Survey:Daypart:
Population:Base Demo:
Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPMM-F 6a-7p
2,557,700Male 12+
All Stations, Rank on Male 12+, AQH (00)
Stations M 12+ M 12-17 M 18-24 M 25-34 M 35-44 M 45-49 M 50-54 M 55-64 M 65+
KZPS-FMAQH (00) 141 5 13 11 31 38 23 17 2
Cume (00) 3,881 193 355 588 1,110 737 412 364 123 AQH % 100.0% 3.5% 9.2% 7.8% 22.0% 27.0% 16.3% 12.1% 1.4%
Cume % 100.0% 5.0% 9.1% 15.2% 28.6% 19.0% 10.6% 9.4% 3.2% KERA-FM
AQH (00) 133 1 4 7 25 45 4 40 7 Cume (00) 1,685 44 73 233 417 393 93 294 138
AQH % 100.0% 0.8% 3.0% 5.3% 18.8% 33.8% 3.0% 30.1% 5.3% Cume % 100.0% 2.6% 4.3% 13.8% 24.7% 23.3% 5.5% 17.4% 8.2%
KDGE-FMAQH (00) 122 8 26 26 47 10 1 1 2
Cume (00) 3,611 355 673 892 957 355 123 172 84 AQH % 100.0% 6.6% 21.3% 21.3% 38.5% 8.2% 0.8% 0.8% 1.6%
Cume % 100.0% 9.8% 18.6% 24.7% 26.5% 9.8% 3.4% 4.8% 2.3% KJKK-FM
AQH (00) 118 3 9 13 38 37 14 3 1 Cume (00) 3,784 202 305 757 1,327 646 239 211 97
AQH % 100.0% 2.5% 7.6% 11.0% 32.2% 31.4% 11.9% 2.5% 0.8% Cume % 100.0% 5.3% 8.1% 20.0% 35.1% 17.1% 6.3% 5.6% 2.6%
KSCS-FMAQH (00) 114 8 5 18 34 21 14 8 6
Cume (00) 3,483 333 265 674 895 546 191 331 247 AQH % 100.0% 7.0% 4.4% 15.8% 29.8% 18.4% 12.3% 7.0% 5.3%
Cume % 100.0% 9.6% 7.6% 19.4% 25.7% 15.7% 5.5% 9.5% 7.1% KKDA-FM
AQH (00) 109 16 19 26 26 13 3 3 4 Cume (00) 4,105 567 949 996 860 362 132 133 107
AQH % 100.0% 14.7% 17.4% 23.9% 23.9% 11.9% 2.8% 2.8% 3.7% Cume % 100.0% 13.8% 23.1% 24.3% 21.0% 8.8% 3.2% 3.2% 2.6%
KBFB-FMAQH (00) 109 10 24 36 24 6 1 3 4
Cume (00) 4,167 545 941 1,248 786 275 97 168 108 AQH % 100.0% 9.2% 22.0% 33.0% 22.0% 5.5% 0.9% 2.8% 3.7%
Cume % 100.0% 13.1% 22.6% 29.9% 18.9% 6.6% 2.3% 4.0% 2.6% KEGL-FM
AQH (00) 107 2 21 27 33 13 9 1 1 Cume (00) 2,975 179 492 766 813 325 189 130 82
AQH % 100.0% 1.9% 19.6% 25.2% 30.8% 12.1% 8.4% 0.9% 0.9% Cume % 100.0% 6.0% 16.5% 25.7% 27.3% 10.9% 6.4% 4.4% 2.8%
This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555.Arbitron Ratings Data © Copyright 2009 Arbitron.
4:19 PM September 21, 2009 Please Contact Tracey WommackSr. Account Executive
(Phone)214-525-2723 (Fax)[email protected]
Audience Composition
Quan. Survey:Daypart:
Population:Base Demo:
Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPMM-F 6a-7p
2,557,700Male 12+
All Stations, Rank on Male 12+, AQH (00)
Stations M 12+ M 12-17 M 18-24 M 25-34 M 35-44 M 45-49 M 50-54 M 55-64 M 65+
KRLD-AMAQH (00) 106 4 6 4 21 9 16 14 32
Cume (00) 2,323 164 233 111 582 239 370 324 300 AQH % 100.0% 3.8% 5.7% 3.8% 19.8% 8.5% 15.1% 13.2% 30.2%
Cume % 100.0% 7.1% 10.0% 4.8% 25.1% 10.3% 15.9% 13.9% 12.9% KNOR-FM
AQH (00) 99 2 19 41 29 7 0 0 0 Cume (00) 1,958 107 281 857 488 126 37 50 12
AQH % 100.0% 2.0% 19.2% 41.4% 29.3% 7.1% 0.0% 0.0% 0.0% Cume % 100.0% 5.5% 14.4% 43.8% 24.9% 6.4% 1.9% 2.6% 0.6%
KBOC-FMAQH (00) 86 1 24 37 17 4 1 3 1
Cume (00) 2,462 102 408 917 585 199 39 113 99 AQH % 100.0% 1.2% 27.9% 43.0% 19.8% 4.7% 1.2% 3.5% 1.2%
Cume % 100.0% 4.1% 16.6% 37.2% 23.8% 8.1% 1.6% 4.6% 4.0% KESN-FM
AQH (00) 86 1 1 32 14 14 13 9 2 Cume (00) 2,340 87 20 666 551 431 216 271 99
AQH % 100.0% 1.2% 1.2% 37.2% 16.3% 16.3% 15.1% 10.5% 2.3% Cume % 100.0% 3.7% 0.9% 28.5% 23.5% 18.4% 9.2% 11.6% 4.2%
KFZO-FMAQH (00) 83 2 19 16 42 2 1 0 1
Cume (00) 2,057 156 368 685 585 132 44 40 47 AQH % 100.0% 2.4% 22.9% 19.3% 50.6% 2.4% 1.2% 0.0% 1.2%
Cume % 100.0% 7.6% 17.9% 33.3% 28.4% 6.4% 2.1% 1.9% 2.3% KDMX-FM
AQH (00) 82 9 10 18 24 12 4 5 1 Cume (00) 4,438 417 537 854 1,227 677 285 320 122
AQH % 100.0% 11.0% 12.2% 22.0% 29.3% 14.6% 4.9% 6.1% 1.2% Cume % 100.0% 9.4% 12.1% 19.2% 27.6% 15.3% 6.4% 7.2% 2.7%
KMVK-FMAQH (00) 75 3 11 21 27 8 1 2 1
Cume (00) 2,496 259 443 663 673 195 75 105 82 AQH % 100.0% 4.0% 14.7% 28.0% 36.0% 10.7% 1.3% 2.7% 1.3%
Cume % 100.0% 10.4% 17.7% 26.6% 27.0% 7.8% 3.0% 4.2% 3.3% KLTY-FM
AQH (00) 71 4 4 20 9 13 10 7 4 Cume (00) 2,352 218 141 560 387 386 298 202 159
AQH % 100.0% 5.6% 5.6% 28.2% 12.7% 18.3% 14.1% 9.9% 5.6% Cume % 100.0% 9.3% 6.0% 23.8% 16.5% 16.4% 12.7% 8.6% 6.8%
This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555.Arbitron Ratings Data © Copyright 2009 Arbitron.
4:19 PM September 21, 2009 Please Contact Tracey WommackSr. Account Executive
(Phone)214-525-2723 (Fax)[email protected]
Audience Composition
Quan. Survey:Daypart:
Population:Base Demo:
Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPMM-F 6a-7p
2,557,700Male 12+
All Stations, Rank on Male 12+, AQH (00)
Stations M 12+ M 12-17 M 18-24 M 25-34 M 35-44 M 45-49 M 50-54 M 55-64 M 65+
KLIF-AMAQH (00) 64 1 0 3 13 16 8 19 3
Cume (00) 1,426 21 31 114 561 289 138 162 111 AQH % 100.0% 1.6% 0.0% 4.7% 20.3% 25.0% 12.5% 29.7% 4.7%
Cume % 100.0% 1.5% 2.2% 8.0% 39.3% 20.3% 9.7% 11.4% 7.8% KRLD-FM
AQH (00) 63 0 6 22 20 8 6 1 1 Cume (00) 1,454 16 64 410 326 209 236 126 66
AQH % 100.0% 0.0% 9.5% 34.9% 31.7% 12.7% 9.5% 1.6% 1.6% Cume % 100.0% 1.1% 4.4% 28.2% 22.4% 14.4% 16.2% 8.7% 4.5%
KSOC-FMAQH (00) 62 2 1 23 14 11 4 5 3
Cume (00) 1,886 192 107 539 388 326 129 125 80 AQH % 100.0% 3.2% 1.6% 37.1% 22.6% 17.7% 6.5% 8.1% 4.8%
Cume % 100.0% 10.2% 5.7% 28.6% 20.6% 17.3% 6.8% 6.6% 4.2% KTCY-FM
AQH (00) 59 3 4 14 26 7 0 4 0 Cume (00) 1,499 176 213 445 422 108 23 89 23
AQH % 100.0% 5.1% 6.8% 23.7% 44.1% 11.9% 0.0% 6.8% 0.0% Cume % 100.0% 11.7% 14.2% 29.7% 28.2% 7.2% 1.5% 5.9% 1.5%
KRNB-FMAQH (00) 58 3 6 15 11 9 2 5 6
Cume (00) 2,110 294 131 680 445 203 134 131 93 AQH % 100.0% 5.2% 10.3% 25.9% 19.0% 15.5% 3.4% 8.6% 10.3%
Cume % 100.0% 13.9% 6.2% 32.2% 21.1% 9.6% 6.4% 6.2% 4.4% KZZA-FM
AQH (00) 55 2 10 13 17 5 2 1 4 Cume (00) 1,669 110 228 480 542 83 62 61 103
AQH % 100.0% 3.6% 18.2% 23.6% 30.9% 9.1% 3.6% 1.8% 7.3% Cume % 100.0% 6.6% 13.7% 28.8% 32.5% 5.0% 3.7% 3.7% 6.2%
KVIL-FMAQH (00) 55 2 3 6 12 8 6 13 5
Cume (00) 3,365 196 269 621 925 484 262 362 247 AQH % 100.0% 3.6% 5.5% 10.9% 21.8% 14.5% 10.9% 23.6% 9.1%
Cume % 100.0% 5.8% 8.0% 18.5% 27.5% 14.4% 7.8% 10.8% 7.3% WRR -FM
AQH (00) 49 1 1 3 17 1 2 11 13 Cume (00) 1,221 69 87 121 231 95 88 256 274
AQH % 100.0% 2.0% 2.0% 6.1% 34.7% 2.0% 4.1% 22.4% 26.5% Cume % 100.0% 5.7% 7.1% 9.9% 18.9% 7.8% 7.2% 21.0% 22.4%
This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555.Arbitron Ratings Data © Copyright 2009 Arbitron.
4:19 PM September 21, 2009 Please Contact Tracey WommackSr. Account Executive
(Phone)214-525-2723 (Fax)[email protected]
Audience Composition
Quan. Survey:Daypart:
Population:Base Demo:
Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPMM-F 6a-7p
2,557,700Male 12+
All Stations, Rank on Male 12+, AQH (00)
Stations M 12+ M 12-17 M 18-24 M 25-34 M 35-44 M 45-49 M 50-54 M 55-64 M 65+
KPMZ-FMAQH (00) 47 1 1 1 5 6 5 13 15
Cume (00) 1,653 69 119 160 189 256 153 411 295 AQH % 100.0% 2.1% 2.1% 2.1% 10.6% 12.8% 10.6% 27.7% 31.9%
Cume % 100.0% 4.2% 7.2% 9.7% 11.4% 15.5% 9.3% 24.9% 17.8% KESS-FM
AQH (00) 41 2 9 13 10 3 1 2 0 Cume (00) 2,045 194 410 608 513 119 43 118 40
AQH % 100.0% 4.9% 22.0% 31.7% 24.4% 7.3% 2.4% 4.9% 0.0% Cume % 100.0% 9.5% 20.0% 29.7% 25.1% 5.8% 2.1% 5.8% 2.0%
KKDA-AMAQH (00) 37 0 4 0 4 2 5 17 5
Cume (00) 536 0 51 15 55 78 90 146 100 AQH % 100.0% 0.0% 10.8% 0.0% 10.8% 5.4% 13.5% 45.9% 13.5%
Cume % 100.0% 0.0% 9.5% 2.8% 10.3% 14.6% 16.8% 27.2% 18.7% KSKY-AM
AQH (00) 19 1 0 0 6 1 6 2 2 Cume (00) 619 7 19 5 239 49 113 65 122
AQH % 100.0% 5.3% 0.0% 0.0% 31.6% 5.3% 31.6% 10.5% 10.5% Cume % 100.0% 1.1% 3.1% 0.8% 38.6% 7.9% 18.3% 10.5% 19.7%
KTFW-FMAQH (00) 17 0 0 0 4 0 3 2 7
Cume (00) 485 47 7 67 126 23 45 42 128 AQH % 100.0% 0.0% 0.0% 0.0% 23.5% 0.0% 17.6% 11.8% 41.2%
Cume % 100.0% 9.7% 1.4% 13.8% 26.0% 4.7% 9.3% 8.7% 26.4% KCBI-FM
AQH (00) 16 0 1 2 3 5 0 4 1 Cume (00) 590 12 52 70 108 100 39 139 69
AQH % 100.0% 0.0% 6.3% 12.5% 18.8% 31.3% 0.0% 25.0% 6.3% Cume % 100.0% 2.0% 8.8% 11.9% 18.3% 16.9% 6.6% 23.6% 11.7%
KEOM-FMAQH (00) 16 1 0 0 6 3 3 2 0
Cume (00) 826 81 39 19 263 130 141 110 43 AQH % 100.0% 6.3% 0.0% 0.0% 37.5% 18.8% 18.8% 12.5% 0.0%
Cume % 100.0% 9.8% 4.7% 2.3% 31.8% 15.7% 17.1% 13.3% 5.2% KJSA-AM
AQH (00) 14 0 0 0 12 0 0 2 0 Cume (00) 189 27 28 13 54 3 4 51 9
AQH % 100.0% 0.0% 0.0% 0.0% 85.7% 0.0% 0.0% 14.3% 0.0% Cume % 100.0% 14.3% 14.8% 6.9% 28.6% 1.6% 2.1% 27.0% 4.8%
This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555.Arbitron Ratings Data © Copyright 2009 Arbitron.
4:19 PM September 21, 2009 Please Contact Tracey WommackSr. Account Executive
(Phone)214-525-2723 (Fax)[email protected]
Audience Composition
Quan. Survey:Daypart:
Population:Base Demo:
Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPMM-F 6a-7p
2,557,700Male 12+
All Stations, Rank on Male 12+, AQH (00)
Stations M 12+ M 12-17 M 18-24 M 25-34 M 35-44 M 45-49 M 50-54 M 55-64 M 65+
KNON-FMAQH (00) 13 0 5 1 2 2 1 1 1
Cume (00) 766 33 170 127 136 135 45 52 67 AQH % 100.0% 0.0% 38.5% 7.7% 15.4% 15.4% 7.7% 7.7% 7.7%
Cume % 100.0% 4.3% 22.2% 16.6% 17.8% 17.6% 5.9% 6.8% 8.7% KVRK-FM
AQH (00) 13 6 1 1 3 1 0 1 0 Cume (00) 499 77 64 126 128 60 0 44 0
AQH % 100.0% 46.2% 7.7% 7.7% 23.1% 7.7% 0.0% 7.7% 0.0% Cume % 100.0% 15.4% 12.8% 25.3% 25.7% 12.0% 0.0% 8.8% 0.0%
KDBN-FMAQH (00) 12 0 3 2 2 2 1 1 0
Cume (00) 1,245 56 192 266 285 249 85 102 11 AQH % 100.0% 0.0% 25.0% 16.7% 16.7% 16.7% 8.3% 8.3% 0.0%
Cume % 100.0% 4.5% 15.4% 21.4% 22.9% 20.0% 6.8% 8.2% 0.9% KNTU-FM
AQH (00) 9 1 0 1 2 2 0 4 0 Cume (00) 395 33 4 62 87 58 15 117 20
AQH % 100.0% 11.1% 0.0% 11.1% 22.2% 22.2% 0.0% 44.4% 0.0% Cume % 100.0% 8.4% 1.0% 15.7% 22.0% 14.7% 3.8% 29.6% 5.1%
KAAM-AMAQH (00) 9 0 0 0 0 0 2 2 5
Cume (00) 366 0 14 20 12 5 58 92 166 AQH % 100.0% 0.0% 0.0% 0.0% 0.0% 0.0% 22.2% 22.2% 55.6%
Cume % 100.0% 0.0% 3.8% 5.5% 3.3% 1.4% 15.8% 25.1% 45.4% KZMP-AM
AQH (00) 8 0 0 1 5 0 0 0 0 Cume (00) 260 26 6 51 137 4 8 28 0
AQH % 100.0% 0.0% 0.0% 12.5% 62.5% 0.0% 0.0% 0.0% 0.0% Cume % 100.0% 10.0% 2.3% 19.6% 52.7% 1.5% 3.1% 10.8% 0.0%
KFXR-AMAQH (00) 7 0 0 0 2 3 1 0 1
Cume (00) 303 1 4 0 122 55 54 20 47 AQH % 100.0% 0.0% 0.0% 0.0% 28.6% 42.9% 14.3% 0.0% 14.3%
Cume % 100.0% 0.3% 1.3% 0.0% 40.3% 18.2% 17.8% 6.6% 15.5% KFWR-FM
AQH (00) 6 0 2 0 0 2 1 0 0 Cume (00) 179 0 19 58 45 22 5 17 15
AQH % 100.0% 0.0% 33.3% 0.0% 0.0% 33.3% 16.7% 0.0% 0.0% Cume % 100.0% 0.0% 10.6% 32.4% 25.1% 12.3% 2.8% 9.5% 8.4%
This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555.Arbitron Ratings Data © Copyright 2009 Arbitron.
4:19 PM September 21, 2009 Please Contact Tracey WommackSr. Account Executive
(Phone)214-525-2723 (Fax)[email protected]
Audience Composition
Quan. Survey:Daypart:
Population:Base Demo:
Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPMM-F 6a-7p
2,557,700Male 12+
All Stations, Rank on Male 12+, AQH (00)
Stations M 12+ M 12-17 M 18-24 M 25-34 M 35-44 M 45-49 M 50-54 M 55-64 M 65+
KVTT-FMAQH (00) 5 0 0 0 0 0 1 2 1
Cume (00) 278 23 9 14 69 30 33 83 15 AQH % 100.0% 0.0% 0.0% 0.0% 0.0% 0.0% 20.0% 40.0% 20.0%
Cume % 100.0% 8.3% 3.2% 5.0% 24.8% 10.8% 11.9% 29.9% 5.4% KHVN-AM
AQH (00) 5 0 0 0 1 1 1 0 0 Cume (00) 239 10 35 1 85 33 46 14 16
AQH % 100.0% 0.0% 0.0% 0.0% 20.0% 20.0% 20.0% 0.0% 0.0% Cume % 100.0% 4.2% 14.6% 0.4% 35.6% 13.8% 19.2% 5.9% 6.7%
KGGR-AMAQH (00) 5 0 0 0 0 0 0 3 2
Cume (00) 109 0 0 3 25 14 7 30 30 AQH % 100.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 60.0% 40.0%
Cume % 100.0% 0.0% 0.0% 2.8% 22.9% 12.8% 6.4% 27.5% 27.5% KTNO-AM
AQH (00) 4 1 1 2 1 0 0 0 0 Cume (00) 189 8 28 78 34 0 19 14 8
AQH % 100.0% 25.0% 25.0% 50.0% 25.0% 0.0% 0.0% 0.0% 0.0% Cume % 100.0% 4.2% 14.8% 41.3% 18.0% 0.0% 10.1% 7.4% 4.2%
KFLC-AMAQH (00) 4 1 0 0 3 0 0 0 0
Cume (00) 181 27 8 32 81 3 15 15 0 AQH % 100.0% 25.0% 0.0% 0.0% 75.0% 0.0% 0.0% 0.0% 0.0%
Cume % 100.0% 14.9% 4.4% 17.7% 44.8% 1.7% 8.3% 8.3% 0.0% KDFT-AM
AQH (00) 4 0 0 2 1 0 0 2 0 Cume (00) 132 10 4 66 25 0 9 12 5
AQH % 100.0% 0.0% 0.0% 50.0% 25.0% 0.0% 0.0% 50.0% 0.0% Cume % 100.0% 7.6% 3.0% 50.0% 18.9% 0.0% 6.8% 9.1% 3.8%
KLAK-FMAQH (00) 2 0 0 0 1 0 0 0 0
Cume (00) 245 21 16 8 110 37 26 23 4 AQH % 100.0% 0.0% 0.0% 0.0% 50.0% 0.0% 0.0% 0.0% 0.0%
Cume % 100.0% 8.6% 6.5% 3.3% 44.9% 15.1% 10.6% 9.4% 1.6% KMNY-AM
AQH (00) 2 0 0 1 0 0 0 0 0 Cume (00) 160 0 22 68 40 0 15 15 0
AQH % 100.0% 0.0% 0.0% 50.0% 0.0% 0.0% 0.0% 0.0% 0.0% Cume % 100.0% 0.0% 13.8% 42.5% 25.0% 0.0% 9.4% 9.4% 0.0%
This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555.Arbitron Ratings Data © Copyright 2009 Arbitron.
4:19 PM September 21, 2009 Please Contact Tracey WommackSr. Account Executive
(Phone)214-525-2723 (Fax)[email protected]
Audience Composition
Quan. Survey:Daypart:
Population:Base Demo:
Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARB PPMM-F 6a-7p
2,557,700Male 12+
All Stations, Rank on Male 12+, AQH (00)
Stations M 12+ M 12-17 M 18-24 M 25-34 M 35-44 M 45-49 M 50-54 M 55-64 M 65+
KWRD-FMAQH (00) 1 0 0 0 0 0 0 0 0
Cume (00) 128 6 7 4 42 13 10 39 6 AQH % 100.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Cume % 100.0% 4.7% 5.5% 3.1% 32.8% 10.2% 7.8% 30.5% 4.7%
This report has been prepared using © Strata NuMath research. Strata NuMath and report designs © copyright 2009 Strata Marketing, Inc. 312-222-1555.Arbitron Ratings Data © Copyright 2009 Arbitron.
The PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.Beginning with the Arbitron WI06 survey, stations that simulcast 100% throughout the survey period are reported only under the call letters of the primary station of the simulcast partnership.Cume inconsistencies detected in the PPM data were corrected during survey installation for: Dallas-Ft. Worth 3BK Jun09-Aug09 MSA ARBPPM: WRR -FM WBAP-AM KZZA-FM KZPS-FM KZMP-AM KWRD-FM KVTT-FM KVRK-FM KVIL-FM KTNO-AM KTFW-FM KTCY-FM KTCK-AM KSOC-FM KSKY-AM KSCS-FM KRNB-FM KRLD-FM KRLD-AM KPMZ-FM KPLX-FM KNTU-FM KNOR-FM KNON-FM KMVK-FM KMNY-AM KLUV-FM KLTY-FM KLNO-FM KLIF-AM KLAK-FM KKDA-FM KKDA-AM KJSA-AM KJKK-FM KHVN-AM KHKS-FM KGGR-AM KFZO-FM KFXR-AM KFWR-FM KFLC-AM KESS-FM KESN-FM KERA-FM KEOM-FM KEGL-FM KDMX-FM KDGE-FM KDFT-AM KDBN-FM KCBI-FM KBOC-FM KBFB-FM KAAM-AM
4:19 PM September 21, 2009 Please Contact Tracey WommackSr. Account Executive
(Phone)214-525-2723 (Fax)[email protected]