ROIOFNEWSROIOFNEWSISREAL.ROIOFNEWSISMEASURABLE.

AEJMC Convention: Chicago, 2017Dr. Richard Ganahl

Bloomsburg University, PA

40YRS.MEDIA

PUBLISHING.PRINT.ONLINE ENTREPRENEUR

ACADEMIC

4

BUnow: MISSION

?

RETAIL.COAL. ANCHOR STORES. HEALTH.DETROIT.

NEWS.CRISIS.RADICAL.CHANGE.

INCREMENTALISM IS DEAD.MEGA CHANGE.MACRO LEVEL.

NEWS.COOL.MEGA.CHANGE.

The Journo ManifestoA Media Ethic for the Cyb-ital Age.

Mega Change. Macro Level.https://journo-manifesto.blogspot.com/

WE BELIEVE: PREAMBLEEvery* individual of every age, origin, orientation, and description…has the right and the freedom to seek, engage, create and share ideas in all forms, through all manner, across all frontiers.

*Declaration of Human Rights

FACT: ROI of NEWS IS REAL

…ROI are measurable returns to people and society generated from investments of human, financial and resource capital into all aspects of news efforts.

Hamilton, Holcomb

FACT: REAL EXISTENTIAL THREAT to MEDIA

…current decimation of the media industry is so dramatic that legacy media is >60%: revenue, readership, and journalists....

NEEDED: MEGA CHANGES. MACRO LEVEL.

…think different*....media system paradigm shift: changes in media theory, revenue, content, audience, distribution, production, personnel, legal, and technological... (Hollifield)

*Steve Jobs, Apple Company

TRANSFORMATIONS: MEGA and MACRO* REVENUE: Ggle/FB: share $; $ize FB news feed* CONTENT: 1Amd trolls, fake, hate; FB feed own* AUDIENCE: educ; media ltracy; ctzen-J; SM zone * CHANNELS: carriers=respon veracity of content * PERSONNEL: SM; entreprnr; security; x-platform * LEGAL: defame; 1st Amd; jury; content ownershp* TECHNO: access to top; training; exprimentation