on

The BeginningTesting the waters•Started out with posting behind-the-scenes images•

Expanding Our PresenceLearned that followers on the NBC News account wanted news •images and not concert images from TODAY.Created @todayshow account.•Encourage engagement around photos on social media during •TODAY concerts.

Instagram StrategyOverarching • Visual representation of real-time social news events.

Keep It Real • DSLR is not always best.

Involve Others • Don’t just post photos but feature your audiences photos.

Be a Human • Like and comment on your audience’s photos.

Avoid the EarlyBird • Don’tusefilterswhenreportingnews,behind-the-scenesimagesokwithfilter.

Keep Up • Post in real-time.

Growth of InstagramFacebookpurchasesInstagram,bringsawarenesstomoreusers.•

Instagram growth Dec. 2010 - July 2012(via readwrite.com)

On The TrailSupplied each embed reporter with branded usernames for all social •accounts including Instagram.Each embed gave unique stories of what they experienced on the trail.•Tookmorethan3,000InstagramsbyElectionDay.•

””“

““Whether it was a spirited moment at a rally or a funny example of #lifeonthetrail, Instagram allowed me to give followers instant, often behind-the-scenes looks at covering a presidential election.”

- Ali Weinberg (@AliNBCNews)

“Instagram was the best way to create a ‘scene setter’ image upon arriving at a political event. It was also a wonderful medium for doing portraits of supporters at rallies and including biographical information in the caption. Who were the people at rallies and why were they there? That information could find a home on Instagram.”

- James Novogrod (@JamieNBCNews)

Olympics: London 2012Cheers, Mate• Provided 1st person view of what it was like to experience the Olympics.

Royal Family• Joint effort with NBC Sports and NBC News. (http://instagram.com/NBCOlympics)

Cheeky Jumping• Started a jumping photo craze with Shawn Johnson and the Olympic athletes who visited the TODAY set. (#OlympicsTODAY)

Expanding AccessGive access to camera operators/producers to post directly to the •accountwheninthefield.NoiPhone/Droid?Haveteamsendyouphotosfromthefieldto•upload yourself.UseiOS’PhotoStreamtohavephotossenttousfromthefield.•

Featuring Our AudienceWeekly themed callouts with a custom hashtag. (Ex. #HC_Halloween)•Special Coverage around big news events. (Ex. #NBCNewsPics)•Feature the ones we like most at the end of the week in our Instagram feed.•Callout should be something everyone can take part in.•Electiongrams.com•

Hashtag Collection Callout Hashtag Collection Features Special Coverage

Thank you

Accounts to FollowNBC News and Shows

NBC News • http://instagram.com/NBCNewsTODAY • http://instagram.com/TODAYshowRock Center • http://instagram.com/RockCenterNBCMeet The Press • http://instagram.com/MeetThePressNBC Nightly News • http://instagram.com/NBCNightlyNewsDateline • http://instagram.com/DatelineNBCKathie Lee and Hoda • http://instagram.com/KLGandHoda

Campaign EmbedsJamie Novogrod • http://instagram.com/JamieNBCNewsAnthony Terrell • http://instagram.com/AnthonyNBCNewsJo Kent • http://instagram.com/JoNBCNewsAli Weinberg • http://instagram.com/AliNBCNewsAlexandra Moe • http://instagram.com/AlexNBCNewsAndrew Rafferty • http://instagram.com/AndrewNBCNewsCarrie Dann • http://instagram.com/CarrieNBCNews

Accounts to FollowTalent

Savannah Guthrie • http://instagram.com/SavannahGuthrieHoda Kotb • http://instagram.com/HodaKotbMatt Lauer • http://instagram.com/MattLauerNBCAl Roker • http://instagram.com/AlRokerNatalie Morales • http://instagram.com/NMoralesNBCTamron Hall • http://instagram.com/TamronHallCarl Quintanilla • http://instagram.com/CarlQuintanillaRichard Engel • http://instagram.com/RichardEngelNBCLester Holt • http://instagram.com/LesterHoltNBCErica Hill • http://instagram.com/EricaRHillJenna Wolfe • http://instagram.com/JennaWolfeSara Haines • http://instagram.com/SaraHaines

The Weather ChannelStephanie Abrams • http://instagram.com/StephanieAbramsTWCJim Cantore • http://instagram.com/JimCantore

Accounts to FollowCamera Operators/Producers

Yosef Herzog (TODAY) • http://instagram.com/YosefHerzogDwaine Scott • http://instagram.com/nbcnewscrewJim Long • http://instagram.com/NewMediaJimRich Latour (Rock Center) • http://instagram.com/RichLatourCallanGriffiths(Camera)• http://instagram.com/BullittProdRay Farmer (Camera) • http://instagram.com/RayFarmerAlex Gittleson (Producer) • http://instagram.com/AlexGittlesonErika Masonhall • http://instagram.com/ErikaMasonhallAnthony Galloway • http://instagram.com/LiveAnthonyIan Sager (TODAY.com) • http://instagram.com/Ian_SagerSarika Dani (TODAY.com) • http://instagram.com/SarikaDaniZoe Marcus (TODAY) • http://instagram.com/zmarcusFrank Thorp • http://instagram.com/frankthorpnbc Steven Flisler • http://instagram.com/mrstevefiz

Accounts to FollowNBC News Digital

Ryan Osborn • http://instagram.com/ryanosbornAnthony Quintano • http://instagram.com/anthonyquintanoLou Dubois • http://instagram.com/lou_duboisSarah Coffey • http://instagram.com/_sarahcoffeyJohn Baiata • http://instagram.com/jbaiata

NBCNews.com

Jim Seida • http://instagram.com/JimSeidaJon Sweeney • http://instagram.com/JonSweeneyDavid Britt-Friedman • http://instagram.com/DBFphotoMatt Rivera • http://instagram.com/MattMRiveraJohn Makley • http://instagram.com/makelyAlastair Jamieson • http://instagram.com/alastairjamDave Wiley • http://instagram.com/JournoDave