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Executive director Lyle Muller describes IowaWatch's recent foray into commercial radio partnerships. Lightning Round presentation at [email protected] Day 2014, Investigative Reporters & Editors conference, San Francisco, June 26.
THE IOWAWATCH CONNECTION
CONTENT PURPOSE• Involve a wider audience in IowaWatch news stories via a statewide radio
program and connected public forums on topics covered by IowaWatch.
RADIO SHOWS• 13 original shows to be aired weekly; and re-aired on stations that want
26 weeks of programming.• First show: Saturday, July 5, 2014.
COMMUNITY FORUMS • We want to be a catalyst for community discussion about topics, issues,
trends and policies that affect Iowans’ lives. • We want to uncover problems and seek solutions.
ESTIMATED EXPENSES
Administrative salaries/wages $ 3,700Consultant/Contract services $ 25,000Employee benefits $ 430Travel $ 1,400Rent $ 900Printing and publications $ 600Postage and shipping $ 10Overhead/indirect $ 7,400Other $ 16,705
Total Expenses $ 56,145
ESTIMATED REVENUE
Individual contributions $ 500Corporate contributions $ 1,000Foundation grants
a) INNovation Funds $ 25,000b) Other
$ 2,000In-kind contributions $ 31,175
Total Revenue $ 59,675
Ames KASI-AM 1430 Sundays, 8:30 a.m.
Cedar Rapids WMT-AM 600 Saturdays, 5:00 a.m. (tent)
Sunday evenings (possible)Clinton KROS-AM 1320 Saturdays, 12:30 p.m.
Sundays, 12:30 p.m.Creston KSIB- FM 101.3 Weekends, Time TBDDecorah KDEC-AM 1240 Mondays, 8:20 a.m.Fort Dodge KVFD-AM 140 Fridays, 10:00
a.m.Sioux City KSCJ-AM 1360 Weekends, Time
TBD
COMMITTED STATIONS: APRIL 15, 2014
COMMITTED STATIONS: JUNE 20, 2014Ames KASI-AM 1430 Sundays, 8:30 a.m.Atlantic KSOM-FM 96.5 Sundays, 6:00 a.m.Boone KWBG-AM 1590 Saturdays, 11:00
a.m.Cedar Falls KCNZ-AM 1650 Saturdays, 6:30 a.m.
Sundays, 9:00 a.m.Cedar Rapids WMT-AM 600 Saturdays,
5:00 a.m.
Sunday evenings, TBD Charles City KCHA- FM 95.9 Sundays, 8:30 a.m.
Clinton KROS-AM 1320 Saturdays, 12:30 p.m.
Creston KSIB-FM 101.3 Saturdays, 6:00 a.m.
Decorah KDEC-AM 1240 Mondays, 8:30 a.m.Fort Dodge KVFD-AM 1400 Fridays, 10:10 a.m. Marshalltown KFJB-AM 1230 Sundays,
8:06 a.m.Muscatine KWPC-AM 860 TBDNew Hampton KCZE-FM 95.1 Sundays,
6:30 a.m.Iowa City KXIC-AM 800 Sundays,
8:30 a.m.Sioux City KSCJ-AM 1360 Sundays,
6:30 a.m.Waverly KWAY-AM 1470 TBD
TAKE-AWAYS
• Have someone who can deliver the goods.
• Stay true to your mission.• Network with your new
partners.• Understand that potential
funders will pay for value, but not just your enthusiasm for all that is good in what you do.
• Set dates for hitting financial and content goals.
• Have “kill” as the option if benchmarks are not met.