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Presentation at the 2005 ECREA Conference Amsterdam, November 2005. Author: Roberto Suárez Candel
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First European Communication Conference Amsterdam 24-26/11/2005
Implementation of Digital Television in the European Union: situation, immediate challenges
and research proposals
Roberto Suárez CandelDept. Journalism and Audiovisual Communication
Audiovisual Communication Research Unit (UNICA)Pompeu Fabra University
Barcelona – Spain
Panel 5G: Digital Television
First European Communication Conference Amsterdam 24-26/11/2005
Implementation of DTV in the EU Roberto Suárez
Structure of the paper:
1. Digital Television in the European Union
1.1. Current Situation1.2. Difficulties of the implementation process1.3. Digitalization and transformation of Tv1.4. The way of digitalization in the EU
2. European Policies addressed to Digital Television
2.1. Decade of 19802.2. Decade of 19902.3. 2000 – 2004: immediate challenges
3. Research Proposals
3.1. Comparative study of national migration plans3.2. Social Framework3.3. Public Service as a forerunner of DTV
First European Communication Conference Amsterdam 24-26/11/2005
Implementation of DTV in the EU Roberto Suárez
How should we understand / face up digitalization from the perspective of Communication Research?
Semantic problem Technical fact Transformation process
First European Communication Conference Amsterdam 24-26/11/2005
Implementation of DTV in the EU Roberto Suárez
Which are the real reasons and objectives of digitalization?
Real but “hidden” motivations
A posteriori arguments
Promises
First European Communication Conference Amsterdam 24-26/11/2005
Implementation of DTV in the EU Roberto Suárez
How is digitalization transforming TV?
INTERNAL analysis: creativity – production – distribution -- consumption
How is digitalization being carried out?
EXTERNAL analysis: Frameworks
A. Legislation – PolicyB. TechnologyC. BusinessD. Social
First European Communication Conference Amsterdam 24-26/11/2005
Implementation of DTV in the EU Roberto Suárez
Digitalization as a transformation process of Television
First European Communication Conference Amsterdam 24-26/11/2005
Implementation of DTV in the EU Roberto Suárez
How is the implementation process developing in the different platforms?
DTT
PBS BUSINESS SOCIAL
GOVERNMENT ACTION NATIONAL MIGRATION PLAN
First European Communication Conference Amsterdam 24-26/11/2005
Implementation of DTV in the EU Roberto Suárez
How are the citizens / users / customers understanding / facing up the digitalization?
Knowledge Information
Attitudes Skills Costs
THE SOCIAL FRAMEWORK IS A KEY FACTOR
First European Communication Conference Amsterdam 24-26/11/2005
Implementation of DTV in the EU Roberto Suárez
Thank you!
Roberto Suarez
www.robertosuarez.es
Barcelona