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A slideshow with tips from the reinders for those marketing to boomers and seniors
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©2013 Creating Results, LLC
Eight Tiny Ways to
Stay Off Santa’s “Naughty” List
Tips for Marketing to Boomers and Seniors in 2014
from
& Santa’s reindeer
©2013 Creating Results, LLC
©2013 Creating Results, LLC
Dasher:Upgrade the
"visitability“ of your store or welcome
center, then showcase
improvements online.
For more insights into marketing to seniors and boomers, visitw w w . M a t u r e M a r k e t i n g M a t t e r s . c o m
©2013 Creating Results, LLC
Dancer:Use images and messages that reflect baby boomers’ desire to dance through life.
Photo Credit: Traditions of America
For more insights into marketing to seniors and boomers, visitw w w . M a t u r e M a r k e t i n g M a t t e r s . c o m
©2013 Creating Results, LLC
Prancer: Games (online or off) can encourage “spirited” interaction & nurture
leads.
Photo Credits: Inverness Village; Traditions of AmericaFor more insights into marketing to seniors and boomers, visit
w w w . M a t u r e M a r k e t i n g M a t t e r s . c o m©2013 Creating Results, LLC
©2013 Creating Results, LLC
Vixen:50 shades of 50+?
Acknowledge sexuality by
choosing and using images with a real
spark.Photo Credit: AP / Jae C. Hong
For more insights into marketing to seniors and boomers, visitw w w . M a t u r e M a r k e t i n g M a t t e r s . c o m
©2013 Creating Results, LLC
Photo Credits: Inverness Village; Traditions of America
Comet: Fa-la-la-la-long tail! Optimize for search (#2 activity of 50+
adults).
What does the reindeer say?
For more insights into marketing to seniors and boomers, visitw w w . M a t u r e M a r k e t i n g M a t t e r s . c o m
©2013 Creating Results, LLC
©2013 Creating Results, LLC
Cupid:Play matchmaker! Foster connections & community between older customers and prospects.
Photo Credit: Fairing Way
For more insights into marketing to seniors and boomers, visitw w w . M a t u r e M a r k e t i n g M a t t e r s . c o m
©2013 Creating Results, LLC©2013 Creating Results, LLC
Donder:(That’s how it’s spelled. Really.)
Names matter – Tread lightly with
generational labels.
For more insights into marketing to seniors and boomers, visitw w w . M a t u r e M a r k e t i n g M a t t e r s . c o m
©2013 Creating Results, LLC
Blitzen:Help your marketing sparkle! Lighten up photos and use colors that are best for aging eyes.
Photo Credit: North Hill
Naughty Nice
For more insights into marketing to seniors and boomers, visitw w w . M a t u r e M a r k e t i n g M a t t e r s . c o m
©2013 Creating Results, LLC
Stuff Your Stocking …
& strengthen your marketing with more insights into boomers and
seniors.
Read more at www.CreatingResults.com/NaughtyLis
t