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Sound BoardMETHODOLOGY

A Political Election survey ran on the Pandora Soundboard in September 2016 surveying Pandora listeners A18+ about political issues, outlook and preferences for candidates in the 2016 Presidential election.

A total of N=4,173 A18+

P A N D O R AL I S T E N E R SA R E R E A D YT O C A S TT H E I R V O T E

Question: Do you intend to vote in the November 2016 Presidential election?

83%

89% 89%

Adults 18+

M O R E M O T I V A T E DT H A N T H E U . S .P O P U L A T I O NA S A W H O L E

Question: Do you intend to vote in the November 2016 Presidential election?

89%

69%

Pandora U.S. Population

Lack of interest in either candidate

driving non-voters

Question: (Among those who are not voting) What made you decide not to vote?

1%

3%

16%

21%

22%

36%

72%

Don't care about issues

Too hard to vote

Annoying political ads

Other

Don't trust news

Nothing ever changes

No interest in either candidate

Other: Candidates are idiots, Bernie dropped out, terrible choices, my vote does not matter

T H E Y P L A N T O V O T E I N - P E R S O N

Question: Will you vote by mail or in person?

22% 22%18% 19%

24% 25%

78% 78%82% 81%

76% 75%

Total 18+ A18-34 A35+ Male Female HA

By Mail In Person

O f P a n d o r a l i s t e n e r sa r e e i t h e r u n d e c i d e d

o r d o n o t p l a n t o v o t e f o r H i l l a r y C l i n t o n

O R D o n a l d T r u m p .

Question: Who do you intend to vote for?

Candidate A18+ A18-34 A35+ Men Women

HA AA

Hillary Clinton 46% 46% 45% 36% 54% 64% 81%

Donald Trump 25% 20% 31% 33% 19% 11% 2%

Gary Johnson 16% 21% 11% 20% 13% 12% 7%

Other 13% 13% 13% 12% 14% 13% 10%

As with past surveys, Hillary over indexes for Women, AA and HA; while Trump over indexes for older adults and men

I T ’ S N O T S OM U C H W H OT H E Y W A N T T OW I N … I T ’ SW H O T H E YD O N ’ T W A N TT O W I N !

Question: What factors will most likely bring you to the polls?

To make sure the "other" candidate doesn't win

Change

Hope

Other: Civic Duty, Repsonsibility, etc.

Fear

Party Loyalty

Question: Please rank the issues in terms of how important they are to you.

All the issues matter this

election

87% 86%80%

76%

67%62% 61%

56%52% 51%

M U S I C G E N R E S B Y D E M O

Millennials 18-34

Rap, Techno, Alt, Pop

Adults 35+

Blues, Jazz, Reggae

Men

Rock, Jazz, Blues

Women

Pop, Latin

Hispanic

Latin, Dance, Rap

African American

Rap, Jazz, Reggae

Democrats

Latin, Rap, Pop

Republican

Country, Classic Rock