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How two major British media, BBC and The Guardian handled the Horsemeat Scandal
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Crisis management 1
Crisis Management labPanteion University
Advertising & Public Relations LAB
3/26/13
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Total articles (16 January-24 March) :273
3/26/13
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Total articles (16 January-24 March) :273
• informative
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Total articles (16 January-24 March) :273
• informative
• analytical
“How the horsemeat scandal unfolded – timeline”Press Association
3/26/13
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Total articles (16 January-24 March) :273
• informative
• analytical
• documented (datas, opinions, quotes)
3/26/13
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“Horsemeat scandal: the essential guide”Felicity Lawrence
3/26/13
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Total articles (16 January-24 March) :273
• informative
• analytical
• documented (datas, opinions, quotes)
• short news 3/26/13
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• not critical
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• not critical
• humor
“Horse? No problem. Just don't take us for a ride” Lucy Mangan
3/26/13
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• not critical
• humor
• reassuring for the society of England
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• not critical
• humor
• reassuring for the society of England
• self sarcastic, ironic
3/26/13
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•
Martin Rowson3/26/13
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• not critical
• humor
• reassuring for the society of England
• self sarcastic, ironic
• well disposed3/26/13
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• Vs
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• Vs Nestle & Findus
• Vs
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• Vs Nestle & Findus
• Vs Poland
• often refers to EU – as it is the major horsemeat trading partner to UK & Ireland
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• Vs Nestle & Findus
• Vs Poland
• often refers to EU – as it is the major horsemeat trading partner to UK & Ireland
• support
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• Cameron’s opinion
POSITIVE & NEGATIVE REMARKS
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James Meikleis a special correspondent for the Guardian
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• Total articles ( 19 January-25 March) : 197
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• Total articles ( 19 January-25 March) : 197
• informative
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• Total articles ( 19 January-25 March) : 197
• informative
• emotional ( adjectives, parallelism, metaphors)
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• Total articles ( 19 January-25 March) : 197
• informative
• emotional ( adjectives, parallelism, metaphors)
• not humor
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• caustic
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• caustic
• critical
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• caustic
• critical
• political orientation
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• caustic
• critical
• political orientation
• blames Romania
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• Plenty of statements
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• Plenty of statements
from politicians
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• Plenty of statements
from politicians
from members of food business
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• Plenty of statements
from politicians
from members of food business
from unionists and consortiums
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• Paterson used words as
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• Paterson used words as
trust
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• Paterson used words as
trust engagement
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• Paterson used words as
trust engagementresponsibility
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• Paterson used words as
trust engagement responsibility commitment
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• Paterson used words as
trust engagement responsibilitycommitment confidence
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• Blame on Spanghero
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• Blame on Spanghero
by French government
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• Blame on Spanghero
by French government by British government
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• Blame on Spanghero
by French government by British governmentby FSA officials’ inquiries
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• Rare statements from Spanghero
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It’s a conspiracy
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Statics and poll results
• About the influence in the market
“Meanwhile, 31% of 2,002 adults questioned for a survey for two Sunday newspapers said they had stopped eating ready-meals as a result of the scandal.”
• About the effectiveness of political measures
“The survey, carried out on 13 and 14 February, also found 44% agreed with the statement "the government has responded well to the findings of horsemeat in ready meals" with 30% disagreeing”
3/26/13
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ARTICLES anonymous
3/26/13
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THANK YOU FOR YOUR TIME
Alexou Mirella
Alevropoulou Alexia
Dimitrakopoulou Aikaterini
Papantonopoulos Giannis
Pappa Stella
Mania Xenou, Instructor, CEO at Reliant CommunicationsBetty Tsakarestou, Assistant Professor, Head of Adv. & PR Lab