Presented by

Kelvin Ong & Isabelle Ng

Southeast Asia Overview

468 million population

$2.6 trillion

GDP

Economic Overview

Source : worldbank.org

Malaysia Consumer Confidence

The Situation

Exchange Rate MYR against USD

Source : Bloomberg.com

Currency Exchange 2015

Exchange Rate SGD against USD

Source : Bloomberg.com

Currency Exchange 2015

ASIA 46%

EUROPE 21%

NORTH AMERICA

9%

MIDDLE EAST9%

OCEANIA9%

AFRICA5%

LATIN AMERICA1%

ASIA

EUROPE

NORTH AMERICA

MIDDLE EAST

OCEANIA

AFRICA

LATIN AMERICA

Malaysia Outbound Travel Regions

Source : MIDT – Malaysia outbound destinations from 01 Nov 2014 to 01 Oct 2015

Outbound Travel Overview

ASIA 64%

EUROPE16%

OCEANIA11%

NORTH AMERICA5%

MIDDLE EAST3%

AFRICA1%

LATIN AMERICA0%

ASIA

EUROPE

OCEANIA

NORTH AMERICA

MIDDLE EAST

AFRICA

LATIN AMERICA

Singapore Outbound Travel Regions

Source : MIDT – Singapore outbound destinations from 01 Nov 2014 to 01 Oct 2015

Outbound Travel Overview

MAINLAND

98%

MAINLAND HAWAI'I

HAWAI‘I 2%

LATIN AMERICA14%

NORTH AMERICA86%

LATIN AMERICA NORTH AMERICA

Malaysia Outbound Travel to U.S vs Hawai‘i

Source : MIDT – Malaysia outbound destinations from 01 Nov 2014 to 01 Oct 2015

Outbound Travel to U.S

SWOT Analysis

Target Markets

Young Professionals

20s – 40sSenior

Travellers

Honeymooners and couples

Families

MCI

2016 Initiatives & Strategies

Seminars &

Workshop

Edu-Sales Visitation

Online Training Platform

In-House Training

Trade Show

FAM-EDU Trip

300 Trade150 PR

30 x Year Round

Training

2 x Trade2 x Media

Leverage on HTA Online

Platform

Dedicated MCI

Specialist Workshop

MATTA ITB AsiaMITM

Building Solid Foundation

Hawai‘i Nurturing Future Talent Program

Building Solid Foundation

HNFT program designed to create & develop young professionals with expert skills, knowledge and passion of Hawai‘i tourism industry.

Combining research program from university students and real time-on job training in Hawai‘i.

Top 10 research reports based and studies among the Gen Y & Gen Z on their travel behaviors, preferences, expectation, influential factors and interest link with the six island of Hawai‘i will be invited for as finalist for oral presentation in the U.S Embassy.

Top 3 students will then be selected undergo real time-on job training with Hawaiian partners in Hawai‘i.

After completion of real time-on job training in Hawai‘i, student to undergo management traineeship with top 3 Travel Agents which is part of Aloha Club members.

25%

23%

12%

9%

7%

7%

17%

AirlinesMarket Share

To Hawai‘i

Pave an Expandable Airlift

Entering of World’s Leading Low CostCarrier

113 destination- potential feeder flight

3 x weekly flight

A330- 377 passengers

Beginning of 1st quarter 2016

Pave an Expandable Airlift

Hawai‘i Brand Positioning

Create a core group of the most influential participants in the travelindustry.

By forming an alliance/consortium with the aim of making Hawai‘ithe consumers’ “first choice” for their next long-haul trip.

Ensure the industry is aligned in promoting Hawai‘i as a cohesiveteam.

Aloha Club members from all core segmentation including business,leisure, wholesale, MCI, Airlines such as Air Asia X and the U.Sembassy.

Ensure members commit to advertising, promotion and marketingcampaigns to develop itineraries which highlight the best of the SixIslands of Hawai‘i.

Extend priorities and advantages to members through variousHTSEA activities, research, travel trend updates and invitations to allevents and Fam trips.

Hawai‘i Brand Positioning

Hawai‘i Brand Positioning

Develop understanding and interest of Hawai‘i culture throughpromoting Hula in Malaysia.

Partners with Malaysia Dance & Sport Federation (MDSF) andInternational Academy of Arts and Culture (IAAC).

Educate Dance group through collaboration and organize Hulacompetition to drive interest.

Hula Dancing will increasingly become a key image for Hawai‘itourism in the region, spreading awareness of the attractiveness ofHawai‘i and its cultural and Aloha Spirits.

2016 Capitalizing Experiences

5 Things To Look Forward

Air Asia X flight to Honolulu via Osaka

Launched of Aloha Club in Malaysia

Southeast Asia Travel Trade & PR FAM Trip

ITB Asia 2016

MATTA Fair Expo 2016

Your 2016 Opportunities

Trade Show

October 19 – 21, 2016

Travel Trade Education

ALOHA Club Throughout 2016(4 x

Meetings)

Hawai‘iEvent Calendar

February2016

Your 2016 Opportunities

Travel Trade Education

Hawai‘iMCI

Specialist Workshop

June2016

Hawai‘iNurturing Future Talent Program

November 2016

Your 2016 Opportunities

Familiarization Trip

Travel Trade FAMO‘ahu and Maui

April 2016

Travel Trade FAMO‘ahu, Hawai‘i

Island and Kaua‘i

October2016

Press & Media FAMO‘ahu and Maui

May2016

Press & Media FAMO‘ahu, Hawai‘i

Island and Kaua‘i

November2016

Your 2016 Opportunities

Consumer Promotion

Hawai‘i Culinary Week

August 2016

Consumer Shows

September2 – 4, 2016(tentative)