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GOVERNMENT RELATIONS Presented By: A PUBLIC RELATIONS Presentation ARUSHI Sharma DRISHTI Rana BBS I-B Shaheed Sukhdev College of Business Studies DIVIK Girdhar HISHAM Ahmed Rizvi

Government Relations - A Public Relations project

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Page 1: Government Relations -  A Public Relations project

GOVERNMENT RELATIONS

Presented By:

A PUBLIC RELATIONS Presentation

ARUSHI Sharma

DRISHTI Rana

BBS I-B

Shaheed Sukhdev College of Business Studies

DIVIK Girdhar

HISHAM Ahmed Rizvi

Page 2: Government Relations -  A Public Relations project

Government relations for companies are systematic effort to influence the policies of government to help achieve particular objectives or protect particular

interest in public that reflects well on company and the decision makers involved.

WHAT AREGOVERNMENT RELATIONS?

Page 3: Government Relations -  A Public Relations project

NEED FOR GOVERNMENT RELATIONSN

EED

FO

R G

OVE

RNM

ENT

RELA

TIO

NS

Impact on business operations

Impact on functional environment

Better understanding of Government policies

Maintenance of trust and transparency

Page 4: Government Relations -  A Public Relations project

OBJECTIVES OF GOVERNMENT RELATIONS

Enduring co-operation between business and governance.

Synthesis of the interests of business and government to their common advantage.

Working partnership and mutual co-operation between the two parties.

Page 5: Government Relations -  A Public Relations project

Political party in power

Government Policies

Functional Economy

Degree of freedom and liberalization

FACTORS AFFECTING GOVERNMENT RELATIONS MANTAINED BY ORGANISATIONS

Page 6: Government Relations -  A Public Relations project

PROCESS OF GOVERNMENT RELATIONS

Research

Communication Tactics & Implementation

EvaluationAction Plan / Objectives &

Program Planning

The DynamicModel

Page 7: Government Relations -  A Public Relations project

Conscious efforts, both by the government as well as the organization are required. In the absence of either, it is not

possible to maintain healthy government relations.

Government Relations

Maintained by the Government

Maintained by the Organisation

GOVERNMENT RELATIONS – A TWO WAY PROCESS

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PR GUIDELINES FOR BUSINESS, GOVERNMENT AND POLITICAL PARTIES

Respecting the political liberties of employees

Friendly relationships with national and state legislators and elected municipal officials, particularly in states where the company maintains and runs factories.

Public stand on proposed measures which may affect business by Heads of corporations.

Business should give voluntary service to government agencies where exigencies demand.

Meaningful opposition that is constructive, factual, realistic and offers alternatives.

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TOOLS AND TECHNIQUES

• (I.e. relations of corporations, associations, unions and NPOs with state and local self governments)

• Interacting and maintaining good relations with Permanent legislative representatives of the area.

• State or local trade associations represent smaller concerns to the concerned government representatives.

Local, self government and community levels

• Interaction with municipal agencies and officials. • Lobbying during legislation and policy making.

State and Municipality level

Page 10: Government Relations -  A Public Relations project

• Filing briefs and/or Public appearances.• Committee/Public hearings.• Formal dinners or informal luncheons and breakfasts.• Informal round table discussions.• Delegation visits.• Industrial plant tours.• Telephone calls, correspondence and telegrams.• Advertising and Publicity.• Booklets, folders, speeches, annual reports and

company magazines.

Common to Central, State and local levels

TOOLS AND TECHNIQUES

Page 11: Government Relations -  A Public Relations project

• Traditional tools - Press releases and media kits sent out to publicize the stand of the organizations.

• Relatively new tools - Social media which provides a platform for two way communication and ensures feedback.

Some additional tools

TOOLS AND TECHNIQUES

Page 12: Government Relations -  A Public Relations project

• 'Lobbying' is a form of advocacy with the intention of influencing decisions made by the government by individuals or more usually by Lobby groups.

• It includes all attempts to influence legislators and officials, whether by other legislators, constituents, or organized groups.

• A 'lobbyist' is a person who tries to influence legislation on behalf of a special interest or a member of a lobby.

• It is looked upon by an average person as something mysterious, suspicious and obscure. They are called the “third house” and by less complementary names such as influence peddlers and fixers.

LOBBYING

Page 13: Government Relations -  A Public Relations project

THE OUTCOMES OF GOVERNMENT RELATIONS FOR AN ORGANISATION

GOOD GOVERNMENT RELATIONS

-Helps in protecting the organizations interests.-Helps in having a voice in what legislation is enacted.-Play a part in determining govt. fiscal policies , taxation.

BAD GOVERNMENT RELATIONS

-Organizational goals cannot be achieved.-No influence on legislations that affect the organization.-The organization becomes a spectator, rather than a participant in forming of govt. policies

Page 14: Government Relations -  A Public Relations project

THE POSITIVE CHANGE

BUSINESS ORG.GOVERNMENTThe

Government has started

recognizing the importance of

business organizations to the economy of the state, and have started

interacting with them.

There is an increasing

recognition on the part of business

executives of the importance of developing an effective partnership

with government.

Since the turn of the century there has been a steadily increasing interaction of government and business

organizations.

Page 15: Government Relations -  A Public Relations project

CASE STUDIES

SATYAM SCANDAL

NIRA RADIA TAPE CONTROVERSY

Page 16: Government Relations -  A Public Relations project

• On January 7, 2009, Ramalingam Raju, the erstwhile chairman of Satyam Ltd., India's leading IT firm, made an admission of conscious fraud & misreporting perpetrated by him over several years.

• The media, who had eulogized him till then, suddenly turned on him with a vengeance, conscious that they had also failed in their duty as watchdogs of businesses.

SATYAM SCANDAL – An Analysis

Page 17: Government Relations -  A Public Relations project

• The crisis also impacted several companies associated with Satyam including EMRI (Emergency Medical Response Institute), a not-for-profit endeavor (for running free ambulance services) in which Satyam had committed 5% of running costs with the balance 95% coming from various state governments.

SATYAM SCANDAL – An Analysis

Page 18: Government Relations -  A Public Relations project

• Due to its steady government relations in the past, the PR team handling the issue could persuade the Indian government and take quick action and set up an interim board consisting of industry stalwarts for the company to assess the true worth of Satyam and to seek a suitable investor & management.

• The swiftly conducted and fiercely contested bid was won by Mahindra & Mahindra and Satyam was merged with a group IT Company.

SATYAM SCANDAL – Role of Government Relations

Page 19: Government Relations -  A Public Relations project

• This swift & timely execution and the confidence-building-measures taken by the interim board helped regain faith by the customers and the world at large in the Indian IT industry.

• Thus, it is exemplary evidence of how effective PR can salvage situation with the government, irrespective of the size.

SATYAM SCANDAL – Role of Government Relations

Page 20: Government Relations -  A Public Relations project

THE RADIA TAPES CONTROVERSY

Page 21: Government Relations -  A Public Relations project

CONCLUSION

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THANKYOU!